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Groove1670
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Why get a laptop and download the free Zara radio playback system? At least you could play a variety of music?
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KYND Back on air?
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It would have to be for free as in somebody donating a laptop, etc. They refused to spend a dime and when I left, they had zero employees and had quit paying the engineer too. The way they saw it, why invest a dime on something when it won't be used once the station is leased, especially being unable to make payroll.
I thought this station was being sold, I don’t remember where I heard or saw this.
Thanks again Bill, well that site is going to be a waste if its not being used over time. Especially if the towers are not being maintained.
For a few years the engineer and I were trying to get them to let someone in the area run a few animals on the acreage so it could qualify as ag exempt. The difference in taxes was substantial. The owners didn't seem to like the idea. I know they had to argue with the county that three AM towers were different than cell towers and the property value, thus, was way too high. I suspect you heard that about the mowing and ag exempt from the engineer.
On the rumors the station had been leased and/or sold, it appears something would have happened by this point. I'm wondering if they'd take a very low rate to start if the rate escalated over time. I talked to one guy that had a few successful businesses dependent on advertising sales in other media who wanted to start at $5,000 a month but would have escalated over 18 months to the rate they wanted ($25,000). The owners were willing to do that about 7 or 8 months before I left the station. That told me they were willing to cut a break if that entity seemed to have all their ducks in a row.
Since it has been just over a year and a half since I left KYND, you'd think somebody on a lesser signal would have talked to them about leasing. Then again I had so many qualified and successful programmers I talked to who would never pay the rate they wanted (eventually). I think one thing they did not understand is that moving from an existing station to leasing a different station causes a substantial loss of listeners and some loss of business so the programmer needs a bit of a break for a few months to regain the traction they had. You can't just say 'you're doing $20k here, so for 25% more you can have us and 35% more coverage than where you are currently'. A programmer has to cultivate those new areas and build relationships to monetize those new spots.
Funniest waste of time at KYND: I drove about 40-45 miles to meet with a guy interested in leasing KYND. He wanted half a day while we were looking for somebody to take the whole day, but I figured perhaps the guy could add more hours in time or convince a few others to come over to KYND. I get halfway there and he calls to cancel and reschedule for the next day. I get that. Stuff happens.
The next day he's 30 minutes late and immediately wants to go eat a meal somewhere. He's wanting a certain type of food and wants me to take him to a restaurant. I tell him I don't know the area, so we see a barbeque place and he says this is fine. The meal was my treat (naturally as I'm the seller) and there will be no reimbursement from my owners.
The guy says he just wants to be treated right by a station. He says he is constantly threatened with losing his time at another station in town. As the conversation goes forward I learn he made a cash in advance deal and was running 2 to 4 weeks behind on payment (which was to be weekly). He explains the GM at that station says the owner is saying his rate will go to the rate card rate per hour if he doesn't catch up. He never did and 4 weeks in arrears, ownership said he had to have 2 weeks of payments by Wednesday or he was canceled. He couldn't jump that hurdle. That was a couple of months prior to talking to me.
At this point, I am thinking this guy is just wasting my time because he can't run his business right and his ego has him thinking he is much better in his mind than he is in reality. To use an old line, he was patting himself on the back so much, I thought he was choking. He says he likes me and likes KYND's signal and would be willing to start the next week. I'm thinking, great, at least it's something until he can't pay. I knew the guy would be a pain, but sometimes you just have to take it to get the billing. Then he proceeds to explain he will need a couple of months to get all his advertisers back on and he wants the first two months free. It left a mark when my jaw hit the floor because this guy was serious. By working with him, in his mind, I was to give him free time to build his business back before he paid a dime.
The worst part is this cute high school girl makes the rounds here and there offering a free roll right out of the oven. She has a heavy Texas drawl and this guy is loving the accent. He tells her he loves her accent and says, 'say something else'. Those words make for an awkward situation and the poor girl even blushes when she says 'I don't know what to say'. The guy is clueless as the poor girl looks at me as if to say what do I do. I end it with 'thank you'. Every time she comes by it's the same thing. I'm thinking if this guy is that clueless he must be the same way with potential advertisers.
Needless to say, I didn't sign the guy and chocked up the time as a couple of hours of wasted time.
On the rumors the station had been leased and/or sold, it appears something would have happened by this point. I'm wondering if they'd take a very low rate to start if the rate escalated over time. I talked to one guy that had a few successful businesses dependent on advertising sales in other media who wanted to start at $5,000 a month but would have escalated over 18 months to the rate they wanted ($25,000). The owners were willing to do that about 7 or 8 months before I left the station. That told me they were willing to cut a break if that entity seemed to have all their ducks in a row.
Since it has been just over a year and a half since I left KYND, you'd think somebody on a lesser signal would have talked to them about leasing. Then again I had so many qualified and successful programmers I talked to who would never pay the rate they wanted (eventually). I think one thing they did not understand is that moving from an existing station to leasing a different station causes a substantial loss of listeners and some loss of business so the programmer needs a bit of a break for a few months to regain the traction they had. You can't just say 'you're doing $20k here, so for 25% more you can have us and 35% more coverage than where you are currently'. A programmer has to cultivate those new areas and build relationships to monetize those new spots.
Funniest waste of time at KYND: I drove about 40-45 miles to meet with a guy interested in leasing KYND. He wanted half a day while we were looking for somebody to take the whole day, but I figured perhaps the guy could add more hours in time or convince a few others to come over to KYND. I get halfway there and he calls to cancel and reschedule for the next day. I get that. Stuff happens.
The next day he's 30 minutes late and immediately wants to go eat a meal somewhere. He's wanting a certain type of food and wants me to take him to a restaurant. I tell him I don't know the area, so we see a barbeque place and he says this is fine. The meal was my treat (naturally as I'm the seller) and there will be no reimbursement from my owners.
The guy says he just wants to be treated right by a station. He says he is constantly threatened with losing his time at another station in town. As the conversation goes forward I learn he made a cash in advance deal and was running 2 to 4 weeks behind on payment (which was to be weekly). He explains the GM at that station says the owner is saying his rate will go to the rate card rate per hour if he doesn't catch up. He never did and 4 weeks in arrears, ownership said he had to have 2 weeks of payments by Wednesday or he was canceled. He couldn't jump that hurdle. That was a couple of months prior to talking to me.
At this point, I am thinking this guy is just wasting my time because he can't run his business right and his ego has him thinking he is much better in his mind than he is in reality. To use an old line, he was patting himself on the back so much, I thought he was choking. He says he likes me and likes KYND's signal and would be willing to start the next week. I'm thinking, great, at least it's something until he can't pay. I knew the guy would be a pain, but sometimes you just have to take it to get the billing. Then he proceeds to explain he will need a couple of months to get all his advertisers back on and he wants the first two months free. It left a mark when my jaw hit the floor because this guy was serious. By working with him, in his mind, I was to give him free time to build his business back before he paid a dime.
The worst part is this cute high school girl makes the rounds here and there offering a free roll right out of the oven. She has a heavy Texas drawl and this guy is loving the accent. He tells her he loves her accent and says, 'say something else'. Those words make for an awkward situation and the poor girl even blushes when she says 'I don't know what to say'. The guy is clueless as the poor girl looks at me as if to say what do I do. I end it with 'thank you'. Every time she comes by it's the same thing. I'm thinking if this guy is that clueless he must be the same way with potential advertisers.
Needless to say, I didn't sign the guy and chocked up the time as a couple of hours of wasted time.
How about another wild KYND story. We were about 50% teaching/preaching on weekdays when I started but we wanted to include some talk shows to evolve our format and reach. I get a guy that wants to do a Pet Talk program. He explains he will need some time to round up advertisers and such. We decide on a time and with a gentleman's agreement I say I will not tell those inquiring about airtime that this slot is open but if somebody calls and specifically asks for the time slot, I will say you have the first option. If that happens you have to sign a contract and pay a deposit. I ask if that is fair and if he agrees. He does.
As fate would have it, about a month later a ministry called and specifically wanted the time slot he chose because they liked to follow the ministry we had on prior to that time slot. I explained I had a guy with first right of refusal but I'd get them a firm answer. The guy had been calling a couple of times a week to ask a question and/or give me an update. I start calling my Pet Show guy. There is no response...going to voice mail every time. This goes on a week...a full 7 days. At day six I tell him he has to call me by the end of the next business day or I'm releasing the time. I never hear from him.
Two days after (day 9) the guy storms in saying he's going to sue me for everything I have and physically pushes me aside and storms in to the owner's office (his door was shut). He starts telling the owner he's going to own this station by the time he's finished with us. Calmly Matt says, let's let our attorneys handle this. Let me get you my attorney's number. As he thumbs through for the number, he says his attorney's name. It was a big one, a household name. He said, here's his number. Oh, wait, that's his home number (so classic). Then he offers the office number. The truth is, by marriage, the attorney was part of the family and he really did have his home phone. All the wind in the guy's sails vanished.
By then the guy is saying maybe we can work something out. The guy has no contract and no money had changed hands. We were just at the point where he was wanting to see if he could round up the cash to do such a program and because he would be talking to potential advertisers he wanted to say what time the show might air. Given I gave him a whole week to get back with me, his silence told me his idea had gone south because it was not important enough for even a call back. I was, let's say, quite urinated off by the way the guy acted, so I said I didn't think we could work something out because I was contract labor, getting a commission on collections. Thus, I got to choose my clients and I refuse to work with somebody that acts like you. He looks at my boss and says 'Are you okay with this?'. My boss says he is. The fellow left, tail between his legs, never to be heard of again. Needless to say, at that moment there was such a sweet feeling. It was as if everybody you ever tried to sell who did you wrong as you bit your tongue, had received revenge from you indirectly. I have a rule: I am on my advertiser's side and they have to be on my side. I don't do a client versus me and my product. It never ends well that way.
As fate would have it, about a month later a ministry called and specifically wanted the time slot he chose because they liked to follow the ministry we had on prior to that time slot. I explained I had a guy with first right of refusal but I'd get them a firm answer. The guy had been calling a couple of times a week to ask a question and/or give me an update. I start calling my Pet Show guy. There is no response...going to voice mail every time. This goes on a week...a full 7 days. At day six I tell him he has to call me by the end of the next business day or I'm releasing the time. I never hear from him.
Two days after (day 9) the guy storms in saying he's going to sue me for everything I have and physically pushes me aside and storms in to the owner's office (his door was shut). He starts telling the owner he's going to own this station by the time he's finished with us. Calmly Matt says, let's let our attorneys handle this. Let me get you my attorney's number. As he thumbs through for the number, he says his attorney's name. It was a big one, a household name. He said, here's his number. Oh, wait, that's his home number (so classic). Then he offers the office number. The truth is, by marriage, the attorney was part of the family and he really did have his home phone. All the wind in the guy's sails vanished.
By then the guy is saying maybe we can work something out. The guy has no contract and no money had changed hands. We were just at the point where he was wanting to see if he could round up the cash to do such a program and because he would be talking to potential advertisers he wanted to say what time the show might air. Given I gave him a whole week to get back with me, his silence told me his idea had gone south because it was not important enough for even a call back. I was, let's say, quite urinated off by the way the guy acted, so I said I didn't think we could work something out because I was contract labor, getting a commission on collections. Thus, I got to choose my clients and I refuse to work with somebody that acts like you. He looks at my boss and says 'Are you okay with this?'. My boss says he is. The fellow left, tail between his legs, never to be heard of again. Needless to say, at that moment there was such a sweet feeling. It was as if everybody you ever tried to sell who did you wrong as you bit your tongue, had received revenge from you indirectly. I have a rule: I am on my advertiser's side and they have to be on my side. I don't do a client versus me and my product. It never ends well that way.
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This will never take 5k per month. People like the
Arango and Provenzanos are stuck in 1997 when AM was leased for 40-65k per month. They should take 5k per month and run!
Sorry I'm old, phone to small to see the letters. Editing anything after you posted is almost impossible with this new layout. I think is not even an option.
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KYND never reached the figures quoted. The best we ever had was about $36,000 a month for one year. Mostly it was in the $25,000 to $30,000 range per month although on 5 year contracts we usually went with an actual cost of living increase. We always felt Arrango was only concerned with how much he could monetize his stations instead of finding clients where the rate allowed them to achieve some level of success and a long term relationship. In KYND's view, it had to be a win-win on both sides, more so when Matt was alive.
The 5k guy actually was approved because the owners were aware of some of the guy's other businesses and his prior success. They were willing to accept the loss as he built his business. All the guy had to do was write a $5,000 check to start but he refused to do say, saying he'd pay us at the end of the month for the month used. He was flaky too. I worked with him on the studio and even got him some needed equipment, free. In fact, I scheduled an engineer to set it all up at our cost to show our cooperation. The guy mainly worked out of a home office but when the engineer showed up at the agreed time, the guy wasn't there. When the start date came and I pressed for the check, he complained we never tried to help him get ready to start. The guy lost a huge opportunity that was a one time deal. I sort of think the guy had a mental issue: up one day and down the next. In his mind we screwed him over. If I'm right about a mental issue, I have to admire what he was able to pull off. With the mood swings, I'm sure that was not easy.
The 5k guy actually was approved because the owners were aware of some of the guy's other businesses and his prior success. They were willing to accept the loss as he built his business. All the guy had to do was write a $5,000 check to start but he refused to do say, saying he'd pay us at the end of the month for the month used. He was flaky too. I worked with him on the studio and even got him some needed equipment, free. In fact, I scheduled an engineer to set it all up at our cost to show our cooperation. The guy mainly worked out of a home office but when the engineer showed up at the agreed time, the guy wasn't there. When the start date came and I pressed for the check, he complained we never tried to help him get ready to start. The guy lost a huge opportunity that was a one time deal. I sort of think the guy had a mental issue: up one day and down the next. In his mind we screwed him over. If I'm right about a mental issue, I have to admire what he was able to pull off. With the mood swings, I'm sure that was not easy.
ThatVoice22
Banned
Thanks for the memories, Bill Turner. Funny but kinda sad to realize how many nuts there are in the radio world. I hope your time north of Dallas has been more rewarding.
I'm actually loving my job up here. I'm selling small town radio where everyone knows the station and the listening audience is huge. The station is truly multi-generational in scope and I'd say about 50-60% of businesses I visit have us on while they work. It's as if I stepped back to where radio was in 1975 or 1980. Not only is the station exceptional, the boss and staff are equally exceptional. I'm not up to my original paycheck when KYND had a paying client but the potential is there. I continue to earn the trust of more and more clients. Needless to say all the Covid problems lessened my ability somewhat in 2020.
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