Re: AM! What is it good for?...marketability
> Without getting passionate and emotional as I always get
> when this subject comes up, I'll defer to former Industry
> exec and radio visionary Bill Figenshu, who emphasizes: AM
> Radio is still important, because it is still in every car
> and every home, everywhere people are. When AM Radio as a
> medium collectively arrives at something that people will
> use, we're in the car and in the home for the radio consumer
> to access...and for FREE!
>
> In almost every major rated market, an AM station is #1 or
> Top 3. The two most listened to and top billing radio
> stations in America are AM stations...not in the sixties,
> the seventies the eighties or nineties...today.
>
that's right...and that's why KYW will most always have the lock and be a viable arguement to advertisers who love their FM's. Some businesses still give you the finger when you mention AM, but as much as I hate KYW, they have owned the philly market for how many times in recent arbitron books??? If AM radio was sooooo bad, then KYW would fall on it's face. I am still hoping these PPM's will smoke out the chink in KYW's armor.