Salem was in no position to follow through on any such idea.
We need
@ChuckTiller to chime in. This has been mentioned by him on the Houston board, and David Darling has echoed this same scenario for the two signals that were to be acquired in DFW. You say they are/were in no position to pull this trigger, but the company itself seemed to feel otherwise.
In case you haven't noticed, they've been in SELL mode. They are not going to buy more bad-signal AMs in major markets for ANY purpose. They don't have the money.
Not arguing that Salem has been selling at a brisk pace, but they certainly had the money to acquire what Univision was unloading, and only failed in the acquisition because LMN swooped in with a ridiculous number for only the purpose of stopping Salem from completing the deal.
I can't speak for the entire portfolio of Salem's holdings, but an acquisition of KFLC and KLAT to replace KBXD and KTEK would have been a marked improvement of secondary facilities for both Salem Dallas and Salem Houston.
If there was an opportunity for any Spanish format on these AM stations, Univision wouldn't have sold them.
Univision was going to get out from under the weight of these anchors, regardless. If it wasn't LMN, it would've been Salem. If not Salem, then we'd have probably seen nearly 2 dozen license surrenders hit the pipeline. Univision is predominantly Spanish-language, but if the right opportunity had come along, regardless of that opportunity being programmed in English, Vietnamese, Urdu, or Swahili, they certainly would not have stubbornly kept those signals speaking Spanish.
My take was Univision needed someone to show interest in order to get rid of the stations, and it worked. Good for them.
That's the right take. The original interest came from Salem, but then LMN stepped in with a bigger offer and outbid what Salem had put on the table. I agree. Univision gained everything in this deal, and lost only a pack of dog facilities. I'm sure high dollar cigars were lit, and attaboys were passed out like candy for those who were instrumental in striking the deal.
But if Salem wants to start a Spanish language format, they don't need to buy any more stations to do it. They can start a national network and offer barter programming to other owners.
To my understanding, that was not the strategy. I guess if you and I were to ever become employed by Salem Media, either of us could further explore that idea. The chances of that particular scenario occurring on this end is slim to none, and slim hasn't been seen in a very long time.