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KZLA Playlist

M

munchkin

Guest
Does it seem that KZLA has dug a little deeper into '90s country since All-Xmas ended? I've heard Mary-Chapin Carpenter and Clint Black this weekend. It was good to hear them--nice break from the current crop of kiddies.
 
> Does it seem that KZLA has dug a little deeper into '90s
> country since All-Xmas ended? I've heard Mary-Chapin
> Carpenter and Clint Black this weekend. It was good to hear
> them--nice break from the current crop of kiddies.
>
Oh, so YOU'RE their listener?

Seriously -- did catch some of the deeper cuts they put in. They're now starting to take after a lot of other country stations that are including 90s in their rotations. Helps broaden the audience, and KZLA could use all the help in the world.
 
Re: KZLA

> I like the imaging used by KZLA. Have never heard Brian
> James on a Country station before now.
>

Yes I agree - Brian sounds good on country. I drove through LA a while back and heard him on KZLA and it sounded pretty interesting.

Phat Matt
Imaging Director
99.5 The Wolf
Dallas, Texas
 
Re: KZLA

> > I like the imaging used by KZLA. Have never heard Brian
> > James on a Country station before now.
> >
>
> Yes I agree - Brian sounds good on country. I drove through
> LA a while back and heard him on KZLA and it sounded pretty
> interesting.
>
> Phat Matt
> Imaging Director
> 99.5 The Wolf
> Dallas, Texas
>
We've used Brian at WSIX Nashville for about 8 months...
sounds great, and turns stuff around very quickly.<P ID="signature">______________
but wait...there's more!</P>
 
It must be hard to sell a Red format in a Blue city.
That's an uphill battle all the way.






> Oh, so YOU'RE their listener?
>
> Seriously -- did catch some of the deeper cuts they put in.
> They're now starting to take after a lot of other country
> stations that are including 90s in their rotations. Helps
> broaden the audience, and KZLA could use all the help in the
> world.
>
 
> It must be hard to sell a Red format in a Blue city.
> That's an uphill battle all the way.

don't believe the sterotypes of the typical country listener:
the vast majority have all their teeth, and are not married to direct
relatives. <P ID="signature">______________
but wait...there's more!</P>
 
Re: KZLA Playlist--but wait...there's more

They've also scrambled their nighttime lineup. Whitney Allen's Hot List is now on at 7 followed by Shawn Parr hosting the 8 o'clock block and Peter Tilden hosting Hollyville. Brian Douglas is now on from 10 to midnight.

Guess we know what the programming department was up to over the holidays...
 
> It must be hard to sell a Red format in a Blue city.
> That's an uphill battle all the way.
>
>

The red state/blue state cultural divide is a factor in where country does well or not. But even more important is how ethnic a market is. For example, Portland Oregon is a very liberal area, yet country is HUGE there, the fact that it's one of the least ethnic large markets is one of the reasons.


>
>
>
>
> > Oh, so YOU'RE their listener?
> >
> > Seriously -- did catch some of the deeper cuts they put
> in.
> > They're now starting to take after a lot of other country
> > stations that are including 90s in their rotations. Helps
>
> > broaden the audience, and KZLA could use all the help in
> the
> > world.
> >
>
 
> It must be hard to sell a Red format in a Blue city.
> That's an uphill battle all the way.

Nick, tell me, honestly: What do you actually <u>understand</u> about the radio business?

And what the hell is a "Red format"? No one I know in the business defines format appeal by the red/blue method.<P ID="signature">______________


</P>
 
> > It must be hard to sell a Red format in a Blue city.
> > That's an uphill battle all the way.
>
> Nick, tell me, honestly: What do you actually understand
> about the radio business?
>
> And what the hell is a "Red format"? No one I know in the
> business defines format appeal by the red/blue method.
>


Besides I don't think it's that hard or uphill to sell KZLA. From what I understand, they bill well. They might not have the largest share, but their mostly suburban 25-54 audience is attractive to advertisers. I see a lot of production orders here in Vegas, when LA stations are on the PO, I VERY often see KZLA as one of the station listed. It's obvious a lot of agencies like doing business with them.
 
> It must be hard to sell a Red format in a Blue city.

Huh?

> That's an uphill battle all the way.

No, it is not. The station is format exclusive. They bill over $30 million. They have limited promotion expense, and the bragging rights to being the most listened to country station in America.

It´s an easy station to sell.
 
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