KZPS Flip - whats the latest?

[livingfruitvirus]

Drudge is talking about it now. He's saying that all the traditional commercial spots will be eliminated on the station, and the host will integrate products into conversation.

Still developing on that one....

 

[TheLaffer]

Clear Channel maybe about to do a KVET 98.1 here in Dallas after seeing KVET continually scoring in the Top 2 or 3 in Austin trend after trend. While KZPS is not going KVET completely at first, my bet is they will within a few months. In fact if they do they will have a Top Hybrid KVET Country format in DFW...then to compliment that I can see them flipping one of the other cluster stations to Mainstream Country....I can see Clear Channel owning most of the Top spots in the ratings with that game plan. We'll see if this first Hybrid KZPS Rock/Country mix evolves into a true KVET sound within a year.

KVET is on top primarly because they play COUNTRY, no side crap like Joplin, Couger, etc AND they have been doing it for years and years. How long do you think CC is going to give this latest format of the month a run? About as long as they did SUNNY a few years ago, and Sunny had very respectable numbers.

Conventional wisdom among the "Experts" says going up against KLUV which now has a 4.7 would be foolish, they just can't be beat. Yes KLUV has heritage and no competition, yes they have big contests, but are definately vulnerable in other areas.

 

[jd]

Here's a flashback for you: the playlist at one of the Dallas Album Rock stations once included such artists as Jethro Tull, Willie Nelson, the Stones, Ray Wylie Hubbard, Uriah Heep and Rusty Wier. What a helluva combination, right? The station was in its early days as an "AOR," pre-Classic Rock, pre-Q102: it was KFWD (which later became KTXQ). Somehow at the time it worked, but not for long; virtually all the progressive/outlaw country was phased out in favor of rock. So now, as Yogi Berra said, it's "déjà vu all over again," about thirty years later.

 

[TheLaffer]

Drudge is talking about it now. He's saying that all the traditional commercial spots will be eliminated on the station, and the host will integrate products into conversation.

Still developing on that one....

The host will integrate products into conversation? Humm :-\ I'd like to hear some of those $10 an hour djs pull it off.

 

[KPLEXCOMPLEX]

JD, Ironically you left out "KAFM" 92.5 back in 1975-76 they played that same type of playlist. I always liked KFWD when I moved up here.

 

[melonhead]

What clients do you know that will allow the DJ to make up their integrated ad copy message? How is that going to work? Most clients pay alot and want exact verbage, no? Gee, that will sound natural, having the $10/hr DJ casually integrate some heart felt ad copy for OFFICE DEPOT into their "30 yr deja vu" delivery of a Drive By Truckers story, or 0LD 97'S live show review. Yes ....that will sound very natural. not.

 

[KPLEXCOMPLEX]

Depends who theyare,how much experience they have,who trained them. Announcers in the 60's,70's ,80's (and before then) actually knew how to ADLIB and still get the basic important information out for a commercial. That is just "old school" and it was effective than the over produced over compressed spots you hear today.

 

[davideduardo]

What clients do you know that will allow the DJ to make up their integrated ad copy message? How is that going to work? Most clients pay alot and want exact verbage, no?

No. With big name talents, like morning and talk hosts clients want the talent to ad lib and do the spot in a very personalized manner... fees to the talent may range from a few hundred a week to as much as $10 thousand or more a week for such personalized spots.

Gee, that will sound natural, having the $10/hr DJ casually integrate some heart felt ad copy for OFFICE DEPOT into their "30 yr deja vu" delivery of a Drive By Truckers story, or 0LD 97'S live show review. Yes ....that will sound very natural. not.

Generally, live spots from liner notes are done after negotiating with the talent and the station, with a special ad rate and a talent fee involved.

 

[davideduardo]

Depends who theyare,how much experience they have,who trained them. Announcers in the 60's,70's ,80's (and before then) actually knew how to ADLIB and still get the basic important information out for a commercial. That is just "old school" and it was effective than the over produced over compressed spots you hear today.

I know plenty of announcers who began their careers in the 90's who are doing magnificent live ad-libbed spots; no decade or generation of announcers has any special claim to being able to do this well.

 

[KPLEXCOMPLEX]

Must be the autism. So narrow in focus- asperger's syndrone.

 

[melonhead]

When is the last time you heard John Dillon ADLIB anything? He reads everything, and it really sounds like it. Isnt he from the 70's and experienced in the old style? He sounds like he is either too tired, too loaded, or too bothered to ADLIB a basic announcement.

According to the Drudge report, CC is boasting this "reinvention of the wheel", which appears to be about adlibbing all spots instead of traditional commercials. Wow, Cant wait to hear all that talking. Those natural PETSMART or DISCOUNT TIRE integrations into casual country music info will make a smooth transition for John Dillon. He may have to re-register himself in a "70's old style adlibbing 101" course and quit drinking to achieve that.

 

[smashedcd]

Here's the skinny - The flip happens at midnight tonight. "Lone Star 92.5" is a hybrid classic rock/copuntry format. According to the Star-Telegram a smapling of the playlist is:
ZZ Top
Hank Williams, Jr
Willie Nelson (also the voice of the station)
Jimmy Buffet
Stevie Ray Vaughan
Drive By Truckers
Old 97s
Station will be jock free for the first week then in a Q102-esque fashion... mornings with Bo & Jim, Afternoons with Redbeard and nights will Jon Dillon. Gone are Jack "Locker Room Lindstrom and Cindy Scull.

*

 

[pqgeorge]

Here's the skinny - The flip happens at midnight tonight. "Lone Star 92.5" is a hybrid classic rock/copuntry format. According to the Star-Telegram a smapling of the playlist is:
ZZ Top
Hank Williams, Jr
Willie Nelson (also the voice of the station)
Jimmy Buffet
Stevie Ray Vaughan
Drive By Truckers
Old 97s
Station will be jock free for the first week then in a Q102-esque fashion... mornings with Bo & Jim, Afternoons with Redbeard and nights will Jon Dillon. Gone are Jack "Locker Room Lindstrom and Cindy Scull.

in new orleans we had a station that flipped from modern rock to this format. it tanked!! as will this attempt. you cant mix shanai twain with ac/dc..

Who knows? Maybe the Metroplex is ready for something like this. The same kind of hybrid Classic Rock/Country format was tried in the Boston area (back in 1976) on WTTK/100.7 ("TK/101"). It was a unique presentation (albeit automated), and while being "pretty good", really didn't garner much in the rating books. Eventually, it went to a more AOR slant after a couple of "so-so" books. But, then again this is 2007 and we're talking Dallas/Fort Worth here. My brother who lives in the Fort Worth area might like this. I used to listen to KZPS back in the late 1990's while it was using some ISDN feed to the Internet. I enjoyed it immensely (until the ISDN feed was discontinued). Fortunately, the Internet had matured and the audio has improved better than the ISDN feed KZPS was using back in '97. Good luck with KZPS with the new "Lone Star 92.5". BTW: Is that Willie Nelson on the bumpers?

Greetings from Boston!

-Peter Q. George (K1XRB)

 

[MikeShannon914]

Is there not already a "Lone Star 1190"? Or was that dropped in favor of "Cowboy 1190"? I don't recall which came first. Perhaps if CC still owns 1190 (and I guess they do, even though First B'casting has control of it) they could simulcast 92.5 to 1190.

Ad-libbing spots has always sounded like a PERSONAL endorsement, to me. In light of that weight-loss drink debacle that jocks were hawking a few years back, only to have the company get busted by the FTC with the threat of holding the jocks partially responsible for promoting a fraud, I know I'd sure be cautious. That ad-libbing of spots always reminds me of John Daly or Jack Barry holding up a bottle of Geritol on some ancient game show and plugging the crap out of it themselves.

Anyone remember the name of that weight-loss stuff? I could swear I just heard a new spot for them recently.

And does anyone recall years back when Jack "Locker Room" Lindstrom left Bo and Jim at Q-102 for 92.5, giving himself a full plug on their morning show about where to find him and to tune in? Bo and Jim sure forgive and forget easily. Maybe they could have given him a proper blowing-off on the air if they'd known Jack was being dumped at 92.5.

 

[smashedcd]

Here's the skinny - The flip happens at midnight tonight. "Lone Star 92.5" is a hybrid classic rock/copuntry format. According to the Star-Telegram a smapling of the playlist is:
ZZ Top
Hank Williams, Jr
Willie Nelson (also the voice of the station)
Jimmy Buffet
Stevie Ray Vaughan
Drive By Truckers
Old 97s
Station will be jock free for the first week then in a Q102-esque fashion... mornings with Bo & Jim, Afternoons with Redbeard and nights will Jon Dillon. Gone are Jack "Locker Room Lindstrom and Cindy Scull.

in new orleans we had a station that flipped from modern rock to this format. it tanked!! as will this attempt. you cant mix shanai twain with ac/dc..

Who knows? Maybe the Metroplex is ready for something like this. The same kind of hybrid Classic Rock/Country format was tried in the Boston area (back in 1976) on WTTK/100.7 ("TK/101"). It was a unique presentation (albeit automated), and while being "pretty good", really didn't garner much in the rating books. Eventually, it went to a more AOR slant after a couple of "so-so" books. But, then again this is 2007 and we're talking Dallas/Fort Worth. My brother who lives in the Fort Worth area might like this. I used to listen to KZPS back in the late 1990's while it was using some ISDN feed to the Internet. I enjoyed it immensely (until the ISDN feed was discontinued). Fortunately, the Internet had matured and the audio has improved better than the ISDN feed KZPS was using back in '97. Good luck with KZPS with the new "Lone Star 92.5". BTW: Is that Willie Nelson on the bumpers?

Greetings from Boston!

-Peter Q. George (K1XRB)

yes it is.. and its not country. its texas music. or as i call it alt country.

 

[pqgeorge]

yes it is.. and its not country. its texas music. or as i call it alt country.

I stand corrected. Thanks, partner!

 

[smashedcd]

yes it is.. and its not country. its texas music. or as i call it alt country.

I stand corrected. Thanks, partner!

yur welcome ;D

 

[50,000 WATTS]

Oh Boy !!! "Redbird" in the afternoon........can't hardly wait......Yawnnnnnnn

 

[TheRover]

Well, the Beer Advertisers will like it !

Pink Floyd's Welcome to the Machine is playing right after some Jerry Jeff Walker song on KZPS's HD2 channel right now.... go figure.....

I won'e be one of the one's integrating rock and country....

No Thanks

The Bone still does not look or sound good !

DJ's of today just pimp whatever they're told to.

Integrity is just a word that doesn't move off of the pages of the dictionary when it comes to brand loyalty for pro-fessional DJs !

Like I say.... they just want to sell some tires, and some beer.

Later ! !

 

[Paul Boomer]

Anyone remember the name of that weight-loss stuff? I could swear I just heard a new spot for them recently.

Was it "Body Solutions"?

The Pugs and Kelly show shilled that stuff relentlessly. "Just hoooooook it back..."