LA ARBITRON PPM RATINGS RELEASED: NOVEMBER 2010

[davideduardo]

Talking way, way north in the Antelope Valley. Looks like closer to Mojave

Both KTPI and KCEL occasionally show in the book... both are designated as home to the LA market, just as KLYY is (a station can elect, under certain circumstances, to be considered home to a market the city of license is not contained in). However, what it means is that someone in the market has listened to the station... either locally or while commuting.

Of course, lots of encoded stations from outside the market show in the LA book... from KOGO to KYXY.

 

[calguy]

MYFM is the best station in LA and I am surprised that it fell a couple points from what it normally gets. The Cume is good though just not sure why the Avg. Quarter Hour is low.

hrmm, apparently, you haven't listened to LA radio in a long time b/c no station in LA could be titled as "best station in LA." They're all horrible and it's about time you switch over to satellite radio for more options, not the same crap you hear all the time...after all, Clear owns KOST, KIIS, KBIG, and a crap load of others....

MyFM/KBIG is what we call AOR, not Album Oriented Rock, but All Over The Road. They are way too random musically, it's an ipod on shuffle, and CC seems to like it that way. The problems with KBIG come from above. That would be the same guy who messed KOST up so badly. I hear he got chewed out after 8 months of down trending there and finally gave in to the staff and made some changes.

The talent at MyFM, nothing wrong with them, although the new afternoon guy sounds like he should be on KIIS, but he isn't horrible. No, can't rip the people on the air there, the fault lies with someone else.

With talent, you have to remember, they do what they're told. I've heard people that sound great at one station and terrible at another simply because they were following orders.

You know, with these big companies controlling all the markets, you'd have a hard time finding great radio stations in any city, there's just too much corporate control with decisions made by people with very little talent for the job. Just more empty suits if you ask me...

 

[AM FM listener]

So does KKGO go jammin' oldies once Clear Channel flips 92.3 to KFI-FM?

Looks like KHHT improved last month, which may postpone the KFI-FM talk for awhile. Looks like CC has three FM stations all bunched up together: KYSR, KHHT and KBIG. This makes the question of where to put KFI-FM all the more difficult.

 

[musicman3355]

...although the new afternoon guy sounds like he should be on KIIS, but he isn't horrible.

Funny you say that, because before he got the job on MYfm he was on CC's 103.5 KISS FM (also a CHR, obviously) in Chicago.

 

[Uncle Rob]

...although the new afternoon guy sounds like he should be on KIIS, but he isn't horrible.

Funny you say that, because before he got the job on MYfm he was on CC's 103.5 KISS FM (also a CHR, obviously) in Chicago.

It's bad enough that you can predict with 70% accuracy as to what/who the next song/artist any given station is going to play, but now the air talent is predictable as well?!?!? (Facepalm)

 

[OClistener]

MyFM/KBIG is what we call AOR, not Album Oriented Rock, but All Over The Road. They are way too random musically, it's an ipod on shuffle, and CC seems to like it that way. The problems with KBIG come from above. That would be the same guy who messed KOST up so badly. I hear he got chewed out after 8 months of down trending there and finally gave in to the staff and made some changes.

The talent at MyFM, nothing wrong with them, although the new afternoon guy sounds like he should be on KIIS, but he isn't horrible. No, can't rip the people on the air there, the fault lies with someone else.

With talent, you have to remember, they do what they're told. I've heard people that sound great at one station and terrible at another simply because they were following orders.

You know, with these big companies controlling all the markets, you'd have a hard time finding great radio stations in any city, there's just too much corporate control with decisions made by people with very little talent for the job. Just more empty suits if you ask me...

I agree with everything you said! There is nothing wrong with the talent at MyFM and I like Ty Bentli in the afternoon! Yeah, I can see how corporate decides the stations playlist but at least MYFM is allowed to play a variety of music which I like unlike AMP which is purely rhythmic driven or KIIS that is more likely to add rhythmic artists than others. However, in the end it comes down to demographics within the area and I can understand why KIIS and AMP have chosen their playlists as such. Still, there doesn't need to be two CHR stations in LA, KIIS has been around for a long time so it can stay while AMP should be moved over to the rhythmic panel.

 

[hotpatrick2004]

My hometown has 2 chr stations.Louisville ky which is #54 so if louisville can support 2 chr so can los angeles. One is owned by clear channel it use to be kiss 98.9 but they rebranded it after 10 years to now 98.9.

Frosty stillwell use to do mornings on a station in louisville kiss 104. In 1990 not owned by clear channel.If ya want to hear him from 20 years ago go to www.lkyradio.com/otherlouisville.htm scroll down to kiss 104 and click kiss 104 begins.

 

[TheRadioGal]

Love the discussion here. Thanks for the original post.

 

[calguy]

Posted by: OClistener Still, there doesn't need to be two CHR stations in LA, KIIS has been around for a long time so it can stay while AMP should be moved over to the rhythmic panel.

Why? This one format per market thing is relatively new thanks to Clear Channel, CBS & others. Before consolidation cities all over the country had multiple stations per format. In the 70's and early 80's LA had no less than 5 album oriented rock stations, at least 4 Top 40's at any given time and as I recall up until 1982 it had 3 beautiful music stations. It's called head to head competition and LA has been without it for far too long. It's obvious that LA can support 2 CHR's, it's doing that now, so I would expect two AC's or more than one of any format if the market can support them.

 

[davideduardo]

Before consolidation cities all over the country had multiple stations per format.

That's a great point.

When an owner could only have one AM and one FM they wanted a piece of the big formats, not a niche. So there were multiple iterations of the large format positions.

And when you could have an FM, but it did not matter, it was even more extreme.

I recall early 60's radio in Cleveland, OH. There were 8 AMs, one a daytimer and one a 250 watt class IV. The daytimer and the Class IV were r&b. Of the rest, at any given time there were 3 Top 40's, and 3 MOR's. So, in what was a Top 10 market at the time, there were 3 formats.

Interestingly, like the KIIS and KAMP situation today, the differences between stations was about the lesser percentage of songs that each did not play or in the "personality" approach. In MOR, WDOK played some instrumentals and WGAR and WJW did not. In Top 40, the difference was rotations and, to an extent, DJ style. But the fact was that the formats were duplicated.

 

[AM FM listener]

I also think there were fewer formats back then. Top 40 was Top 40 then, now we have Mainstream, Rhythmic and Adult Top 40 (CHR). Instead of just AOR (Rock) then, we have Classic Rock, Active Rock, Modern Rock and AAA now. Urban, AC and Oldies have splintered into multiple varieties, too.

 

[davideduardo]

I also think there were fewer formats back then. Top 40 was Top 40 then, now we have Mainstream, Rhythmic and Adult Top 40 (CHR). Instead of just AOR (Rock) then, we have Classic Rock, Active Rock, Modern Rock and AAA now. Urban, AC and Oldies have splintered into multiple varieties, too.

Two things caused format splintering... the first was the FCC "drop dead" order about AM/FM simulcasts, which went into effect in 1967, causing owners to look initially for formats that did not compete with the money making AMs. The second was consolidation, which created a situation where owners had to have multiple formats, including some with less potential than others. In the 50's/60's time period, owners all wanted to have the biggest format possible, so they went after the most obvious choices.

Either of the two events mentioned could have occured earlier and pushed new formats into existence.

 

[SportsDotCom]

Does anyone have any info on the sports stations? Obviously, all that matter is M 25-54. I know KSPN sees a spike in CUME b/c of the Lakers. I'm just curious to see how KSPN & KLAC fare against each other in the 6a-7p day parts?

 

[AM FM listener]

I also think there were fewer formats back then. Top 40 was Top 40 then, now we have Mainstream, Rhythmic and Adult Top 40 (CHR). Instead of just AOR (Rock) then, we have Classic Rock, Active Rock, Modern Rock and AAA now. Urban, AC and Oldies have splintered into multiple varieties, too.

Two things caused format splintering... the first was the FCC "drop dead" order about AM/FM simulcasts, which went into effect in 1967, causing owners to look initially for formats that did not compete with the money making AMs. The second was consolidation, which created a situation where owners had to have multiple formats, including some with less potential than others. In the 50's/60's time period, owners all wanted to have the biggest format possible, so they went after the most obvious choices.

Either of the two events mentioned could have occured earlier and pushed new formats into existence.

Yeah, I think when stations were allowed to own more than one AM and one FM station per market, that's when the format fragmentation really took off. Rhythmic CHR, Classic Rock and Hot AC were among the first format "spin-offs" that I recall.

 

[atlantaboy]

It's obvious that LA can support 2 CHR's, it's doing that now

Just wondering if people in L. A. really consider KAMP a CHR, especially since they're not playing the #1 song on the CHR chart (Raise Your Glass)

 

[davideduardo]

It's obvious that LA can support 2 CHR's, it's doing that now

Just wondering if people in L. A. really consider KAMP a CHR, especially since they're not playing the #1 song on the CHR chart (Raise Your Glass)

Listeners don't consider any station to be CHR... anywhere. "CHR" is an industry term, introduced by a now-gone magazine to differentiate its Top 40 chart from others. Listeners either like or dislike stations, and perhaps attach mood ("soft, relaxing") or generic ("oldies, rock, countyr") names to them in their mind, but the don't call them "CHR" or "classic hits."

Since CHR means "Top 40" all we have to ask is whether KAMP is playing the music that the 12-34 Top 40 target wants to hear... with focus on today's Top 40 target, women 18-34. In the case of KIIS and KAMP they are playing what the target wants.

The Pink tune is not #1 on Rhythmic CHR play... it's more like 30th. And LA is a Rhythmic market. In women 18-34, the market is about 55% Hispanic. KIIS is 55% Hispanic in this demo, and KAMP is 65% Hispanic (it has less talk as a plus, in addition to a slightly different music flavor). Interestingly, the talkative Seacrest is only 40% Hispanic in 18-34, meaning that a good part of the KAMP and KIIS difference is the morning appeal to the core Hispanic group.... not just the music.

So, yes, for LA both of those stations are true to the market CHRs because they play the hits that the market wants to hear.

KISS plays Rihanna nearly three times as much per week as the Pink song; Amp chose not to play it.

 

[davideduardo]

Does anyone have any info on the sports stations? Obviously, all that matter is M 25-54. I know KSPN sees a spike in CUME b/c of the Lakers. I'm just curious to see how KSPN & KLAC fare against each other in the 6a-7p day parts?

6 Mid KSPN 25th, KLAC 29th. 6 a 7 p 26th and 28th. Spanish sports KWKW pretty much ties KSPN.

 

[atlantaboy]

Since CHR means "Top 40" all we have to ask is whether KAMP is playing the music that the 12-34 Top 40 target wants to hear

Don't Rhythmic stations have the exact same target audience?

 

[atlantaboy]

The Pink tune is not #1 on Rhythmic CHR play... it's more like 30th.

Pink is #1 on Mainstream CHR, which is what KAMP is classified as - just wondering...are you saying that KAMP uses the Rhythmic CHR chart?

 

[davideduardo]

The Pink tune is not #1 on Rhythmic CHR play... it's more like 30th.

Pink is #1 on Mainstream CHR, which is what KAMP is classified as - just wondering...are you saying that KAMP uses the Rhythmic CHR chart?

It's the other way around... no major market station programs off the charts... they program off their own local research and programming ability and demographic focus. The charts are made up of the averaging of the airplay reports of many stations within a format. Not all stations play all songs, even within a format.