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LA NOV. PPM
- Thread starter wpb1999
- Start date
radio124 said:
What is Arbitron's current sampling error when comparing two surveys?
Reactions:
KFI - Still firing on all cylinders. Not many stations get boycotted into first place. Excellent work National Hispanic Media Coalition!
KIIS - Still CHR King, but competition is really starting to take its toll, particularly from KPWR as was noted above. But closest competitor AMP is down too, so maybe it is just that the format is down for awhile?
KOST - didn't take my advice to go all-Christmas on Halloween, but perhaps they should have as they jumped from 3.5 to 3.9 in November.
KRTH - Consistently getting the job done. The station is still way too repetitious for me, but Jhani knows what he is doing as usual.
KCBS/KAMP/KROQ - KROQ is steady, but Jack and Amp on a serious downward track. Jack is now tied with The Sound. Ouch!! I am sure they are doing much better in demo, but this cannot be a good sign. Is Weatherly losing the magic touch?
KHHT - recent ratings improvement must not be a fluke. It may very well be time to change the long-standing prediction to... KFI 98.7
KNX - seems to have been improving of late. I've not listened in a long time, are they doing anything different?
KLOS - slightly increasing share but steadily losing cume. I know they bill well, but that is primarily a Mark and Brian thing, the rest of the day the station simply doesn't sound very good. I am their target audience; I love my classic rock and want a good classic rock station. I wish KLOS could be that station, but they ceased being that a long time ago. Losing Ladd not going to help. I know he didn't bring much in the way of ratings, but he did bring them sorely needed cred, which is measured long-term, not short-term. I think they'll regret this decision in the end unless they are intentionally undoing the station, and he was just the first piece to be moved, which is a definite possibility.
KSWD - They get a lot of heat from me in this space because I know they can be a better station than they are, but it is obvious that it is run by people who care about the music and do their best to be as creative as they can with the format without going so far that they lose share. Their job is not easy so they deserve a tip of the hat for hanging in there. I predicted a few years back that they might outlast KLOS in the end. It sounded pretty preposterous at the time, but it is a very real possibility now. They better hope so, because they've plateaued and I don't see how they can take the next step with both Jack and KLOS around and KRTH doing so well.
KPPC - Up. Must be the station of choice with the Occupy crowd. Guess they're not too cool to wear personal people meters after all.
KFSH - They do really well with the religious programming on a signal that only covers about half the market.
KSPN/KLAC - KSPN is taking KLAC out behind the shed for a good old fashioned butt whoopin'. Not sure how that has happened since they haven't had their prized possession of Laker basketball. I would be interested to know how the ratings break out between Jim Rome and Colin Cowheard. Their shows only overlap for an hour, but I think they are two of the best in the business, so the head to head, such as it is, would be enlightening. I suspect the real competition is in afternoon drive though.
KTLK - Gotta hand it to them, they're still on the air. And it's still all Bush's fault.
KLAC - They better hope there's a whole lotta Dodger fans waiting to tune in next season.
KABC - It's hard to believe how this station could perform worse and worse every month, but they do. KFI beating them now 5 to 1. This is the very definition of insanity (doing the same unsuccessful thing over and over again and expecting a different result). As I have said before, I am a huge Larry Elder fan, but his 9:00 am show is simply unlistenable.
KFWB - As bad as KABC is, KFWB is that much worse. I'd rather hear polka music than their non-news offerings. And their schedule doesn't make any sense. They're a bit news, a bit business, a bit right-wing (Ingrahm) a bit RINO (Smirconish), and a bit specialty programming. Its like someone took a blender to four other stations, and took the worst of the results and put them on one station.
KCSN - moved the needle from "-" to "0.0" to "0.1" - Progress! - Arbitron says they have a cume of 70,000. They had 1,000 listeners combined at the two Tom Petty shows this last month, which according to my math, means 1.4% of the audience got to see the show! I do hope Sky can make this work. It is a fun little station and I enjoy hearing it, when I can actually hear it.
That's it. I don't comment on Spanish-language stations since I don't know Spanish, or listen to the stations, so what could I add? Others here can provide that commentary.
KFI - Still firing on all cylinders. Not many stations get boycotted into first place. Excellent work National Hispanic Media Coalition!
KIIS - Still CHR King, but competition is really starting to take its toll, particularly from KPWR as was noted above. But closest competitor AMP is down too, so maybe it is just that the format is down for awhile?
KOST - didn't take my advice to go all-Christmas on Halloween, but perhaps they should have as they jumped from 3.5 to 3.9 in November.
KRTH - Consistently getting the job done. The station is still way too repetitious for me, but Jhani knows what he is doing as usual.
KCBS/KAMP/KROQ - KROQ is steady, but Jack and Amp on a serious downward track. Jack is now tied with The Sound. Ouch!! I am sure they are doing much better in demo, but this cannot be a good sign. Is Weatherly losing the magic touch?
KHHT - recent ratings improvement must not be a fluke. It may very well be time to change the long-standing prediction to... KFI 98.7
KNX - seems to have been improving of late. I've not listened in a long time, are they doing anything different?
KLOS - slightly increasing share but steadily losing cume. I know they bill well, but that is primarily a Mark and Brian thing, the rest of the day the station simply doesn't sound very good. I am their target audience; I love my classic rock and want a good classic rock station. I wish KLOS could be that station, but they ceased being that a long time ago. Losing Ladd not going to help. I know he didn't bring much in the way of ratings, but he did bring them sorely needed cred, which is measured long-term, not short-term. I think they'll regret this decision in the end unless they are intentionally undoing the station, and he was just the first piece to be moved, which is a definite possibility.
KSWD - They get a lot of heat from me in this space because I know they can be a better station than they are, but it is obvious that it is run by people who care about the music and do their best to be as creative as they can with the format without going so far that they lose share. Their job is not easy so they deserve a tip of the hat for hanging in there. I predicted a few years back that they might outlast KLOS in the end. It sounded pretty preposterous at the time, but it is a very real possibility now. They better hope so, because they've plateaued and I don't see how they can take the next step with both Jack and KLOS around and KRTH doing so well.
KPPC - Up. Must be the station of choice with the Occupy crowd. Guess they're not too cool to wear personal people meters after all.
KFSH - They do really well with the religious programming on a signal that only covers about half the market.
KSPN/KLAC - KSPN is taking KLAC out behind the shed for a good old fashioned butt whoopin'. Not sure how that has happened since they haven't had their prized possession of Laker basketball. I would be interested to know how the ratings break out between Jim Rome and Colin Cowheard. Their shows only overlap for an hour, but I think they are two of the best in the business, so the head to head, such as it is, would be enlightening. I suspect the real competition is in afternoon drive though.
KTLK - Gotta hand it to them, they're still on the air. And it's still all Bush's fault.
KLAC - They better hope there's a whole lotta Dodger fans waiting to tune in next season.
KABC - It's hard to believe how this station could perform worse and worse every month, but they do. KFI beating them now 5 to 1. This is the very definition of insanity (doing the same unsuccessful thing over and over again and expecting a different result). As I have said before, I am a huge Larry Elder fan, but his 9:00 am show is simply unlistenable.
KFWB - As bad as KABC is, KFWB is that much worse. I'd rather hear polka music than their non-news offerings. And their schedule doesn't make any sense. They're a bit news, a bit business, a bit right-wing (Ingrahm) a bit RINO (Smirconish), and a bit specialty programming. Its like someone took a blender to four other stations, and took the worst of the results and put them on one station.
KCSN - moved the needle from "-" to "0.0" to "0.1" - Progress! - Arbitron says they have a cume of 70,000. They had 1,000 listeners combined at the two Tom Petty shows this last month, which according to my math, means 1.4% of the audience got to see the show! I do hope Sky can make this work. It is a fun little station and I enjoy hearing it, when I can actually hear it.
That's it. I don't comment on Spanish-language stations since I don't know Spanish, or listen to the stations, so what could I add? Others here can provide that commentary.
I don't know if it's just Occupy. KFI has had a pulse on Los Angeles for years and frankly is the de-facto goto signal in town when major news events go down around here. They were on top of the tragic Seal Beach shooting within minutes and all ready had eyewitness accounts including the identification of the shooter in the can before the first local tv news truck rolled up. When the feces hits the fan, radio will always have that advantageous edge over television and Sixty-Four KFI capitalizes on it just about every time. Their news department gets a bit of flack around here but I think they do a bang-up job on the local front, almost second to none (KNX serves it's purpose but seems so far behind). That's something KABC still has yet to wrap their heads around and why it's an utter failure and waste of wavelength.MC said:
wpb1999 said:
25-54, which is nearly all that matters (18-49 or 18-34 would be next)
Kiss
Kost
KFI
K-love
Power
K-roq
KSCA "La 101.9"
Hot
Amp
K-earth
My
KLAX La Raza
radio-darn said:
There is no simple answer. The margin of error depends on things like the sample and the share range (share being derived from TSL and cume) of each station.
So, margin of error is higher for a station with less audience, because the number of people who listen is small, and the ratings sample will have a hard time reliably picking them up. Margin of error may be higher in a market with fewer meters, as PPM markets all have lots of stations, and the monthly variations may be bigger in smaller markets.
The margin of error generally increases if you break out one daypart, or a smaller age range, as the sample is smaller.
That said, a 0.5 station may wobble by +/- 50% or more, or .3 share points. A 5 share station may wobble by +/- 10% or so, or half a share up or down.
If you see a station do 3.9, 4.3 and 4.1, they are wobbling or, maybe they are trending.
radiojomo said:
Wouldn't be the first time the station on 92.3 traded frequencies.
radiojomo said:
Not really a format flip... more a reduction of currents and increase in gold, still within the concept of regional Mexican. In fact, today's playlist sounds much like the 1997 debut of KSCA in texture.
The biggest losses were on KRCD, which moved down by more than a share in key sales demos.
I would attribute the drops at KIIS and KAMP to the season as CHR seems to always outperform itself in the summer months, but KPWR seemed to defy the odds. Of course, this is all based on these meaningless numbers, but I assume the demos bare out the same conclusion...
justpassingthough said:
18-34 KPWR beat KIIS ...
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