LA Radio reports some possible format changes

[OCradiodude]

There was a small mention in Wednesday's LA Radio that stated that a couple of stations are looking to change format in the near future. Don continued by saying it is due to PPM numbers that were released last week.

Let the speculation begin!

 

[davideduardo]

There was a small mention in Wednesday's LA Radio that stated that a couple of stations are looking to change format in the near future. Don continued by saying it is due to PPM numbers that were released last week.

Let the speculation begin!

Movin' and KLSX. If you want a trifecta, add in KTWV. The problem in the last two is that both bill very high, so a change might not be immediate.

 

[Big E]

I think Movin will keep trying to make their Oldies Format (lets call a spade a spade) work, and bury themselves deeper until Emmis gets rid of the signal. Hey, maybe they'll bring back a Dance station to LA?

 

[djmimi]

I dunno about KLSX, I think they still bill alot. But KCSN, yup, something going to happen there.

 

[davideduardo]

I dunno about KLSX, I think they still bill alot. But KCSN, yup, something going to happen there.

Once agencies see the KLSX numbers, which are significantly lower in PPM than in the diary... very signficantly, I think billings will drop a lot.

What is KCSN?

 

[nmoore6676]

K Cal State Northridge. But I doubt that PPM will affect them as they are a public stations. There have however bee a number key people leaving the station so there are rumors about a format change from Classical during the week Roots on the weekends.

 

[radio124]

If KTWV were to change format, what would be viable for 94.7? A simulcast of one of the all news stations as an attempt to lower the demos?

 

[RadioFanBoy]

If KTWV were to change format, what would be viable for 94.7? A simulcast of one of the all news stations as an attempt to lower the demos?

They could always go "Fresh"

 

[sjs1959]

If KTWV were to change format, what would be viable for 94.7? A simulcast of one of the all news stations as an attempt to lower the demos?

They could always go "Fresh"

If they're still high billers, as was suggested earlier, why flip them at all?

 

[davideduardo]

If they're still high billers, as was suggested earlier, why flip them at all?

As soon as PPM goes currency the billing will nose-dive.

 

[djmimi]

As soon as PPM goes currency the billing will nose-dive.

Thanks David. In such a packed field of formats, it'll be interesting to see if they even try to change formats. After all, as we've seen with Movin, the change was only for the worst. Since we've already seen folks speculate over possible formats and then get it shot down in one form or another, perhaps expectations must be lowered for anyone who is not doing well in the PPM. I guess it's gotten to a damned if you do, damned if you don't kind of atmosphere as far as what's left in terms of possible viable formats in the la la land market.

 

[Jay F]

If KTWV were to change format, what would be viable for 94.7? A simulcast of one of the all news stations as an attempt to lower the demos?

They could always go "Fresh"

I don't think they would go Fresh, it's too similar to what KBIG is doing now. AC is saturated. News could be a good. Since it's such an expensive format you might as well simulcast it on FM where younger listeners are available. Another idea is CHR,, especially considering how good KIIS is doing right now. Then again very few markets have two CHRs these days.

 

[OCradiodude]

I wouldn't be suprised if KNX or KFWB moved to FM. Lots of money could be saved by cutting an airstaff. But what signal is better, KLSX or KTWV?

 

[DToTheJ]

KLSX changing formats? I don't think Leykis would stand for it.

If KLSX' roster needs work, how about dumping Adam Carolla - or maybe even "outsourcing" him to Jack-FM - and put on a better morning show?

 

[romer979fm]

KLSX changing formats? I don't think Leykis would stand for it.

I hope that's comedy: even when he was relevant, Leykis would have zero decision making clout.

 

[ajhenderson]

I had the craziest dream last night: KFWB moved to 97.1, CBS sold 980 to Bonneville as part of their station sell-off and to pay off Leykis' contract since they had nowhere to put him, Emmis flipped 93.9 to all-traffic-all-the-time, and Rick Dees and Brian Whitman started the new morning show on KGIL.

 

[ajhenderson]

KLSX changing formats? I don't think Leykis would stand for it.

I hope that's comedy: even when he was relevant, Leykis would have zero decision making clout.

True, but he's pretty well paid considering, and CBS would have to keep paying that salary for more than three more years with no revenue source (since Dallas' FM talker would probably not be far behind).

 

[radio124]

Very interesting thread! If 94.7 were to go CHR it would fragment the KIIS audience. KIIS could drop from #1 or #2 12+ out of the top 5. Lots of disenfranchised Wave listeners could flock to KRTH, which could replace KIIS as the top English 12+. Similar to what CC did in NY when Power 105 debuted. It forever knocked Hot 97 from the top spot paving the way for the dominance of Lite-FM.

 

[hotpatrick2004]

I guarantee you klsx and the wave will not be going anywhere. Will emmis with movin ever learn? They should never have messed with the country station ever but if they had done there homework they could have gone head to head with kiss and been like kiss use to be and done better then what they do now.

My hometown of louisville ky has two chr stations a kiss affiliate that has been around since 2000 and when they started out they were more rhythmic now they are more chr/pop and we also have wdjx which is also more chr/pop so this market number 53 does have two chr stations but kiss is not the top chr.

Frosty stillwell use to work in this market.

 

[Jay F]

Very interesting thread! If 94.7 were to go CHR it would fragment the KIIS audience. KIIS could drop from #1 or #2 12+ out of the top 5. Lots of disenfranchised Wave listeners could flock to KRTH, which could replace KIIS as the top English 12+. Similar to what CC did in NY when Power 105 debuted. It forever knocked Hot 97 from the top spot paving the way for the dominance of Lite-FM.

IF NYC and DC are any indication it's Urban AC, not oldies which benefits when Smooth Jazz goes away, So If the WAVE goes I would see stations like KHHT and KJLH benefiting the most. Maybe even MOVIN" would get a bump, if they aren't one of the stations that switch themselves. I still would be surprised if KTWV would flip anytime soon. But boy if it does happen goodbye Smooth Jazz (or Smooth AC as I see it called often these days)..the entire format would be on death watch nationally.

It would be interseting if another CHR came on, maybe one that slightly plays more pop than KIIS. Just for strategic reasons and to play spoiler, I don't think a new station could beat KIIS. The reason such a format change wouldn't shock me is that KIIS isn't only strong in the young demos, they are now a major station 25-54. I have noticed in recent years CHR is starting to do well 25-54 in several markets, we might start seeing more stations flipping to CHR. It is still an exclusive format in 90% of markets.