hotpatrick2004 said:
I'll take that bet. How much?
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I'll take that bet. How much?
hotpatrick2004 said:
Where stations like KIIS doubled their cume, KLSX went down. It's the only full signal FM that did not increase its cume. And the shared declined 40%, so overall here we have a station that is tied with moving in the PPM.
KTWV loses 7 market rank positions in PPM, loses sshare, and has limited cume growth in 25-54.
KLSX is pretty much a definite, as is KMVN. KTWV is a maybe.
radio124 said:
There are 3 flips coming. KYSR,KLSX and KMVN...
Need more info? Checkout www.rockmewoody.com and during the live show next week the state of radio is a topic on The Brewed Awakening, which by the way is coming soon to Los Angeles via syndication just can't tell you which station yet until the ink is dry...
Onward and Upward ,
Woody Nelson
229-584-0040
Founder of www.cabowaboradio.com
and
www.rockmewoody.com
WJEPPD said:
Movin is probable. KLSX is likely. KYSR is a nice "no way" since it has moved up in 18-34, 18-49 and 25-54 in PPM very nicely, and hovers around 10th in rank.
DavidEduardo said:
KLSX will flip to an active rock station is my bet keeping adam carolla as the morning show. Movin will flip to be more like KIIS since dees has the sweet deal he has, as for Star 98.7, they have to flip even though the ratings moves you cited. They are trying to be KROQ but will never bill like them. A dark horse here is the future of KCBS, recently the Jack station is downtrending as is the whole Jack format nationwide. Check out www.rockmewoody.com
Woody Nelson
DToTheJ said:
Yes and we are even carrying Tom Leykis on our station out here in Georgia now. With CBS doing what they are doing, the Jack and KLSX seem to make more sense than the others on the flips. If they blow up Free-FM , Tom will definitely end up on another station in L.A.
Woody Nelson
www.rockmewoody.com
WJEPPD said:
That's a logical possibility. However, a CHR that is in some way diffferent from KIIS sounds better, and can do a better job of getting Hispanics.
A sale seems as likely or more likely. It might help them take the company private, too.
The strategy of 98.7, which is not Star any more, is to frag KROQ and keep that competitor from being the total must buy it has been.... and the strategy is working.
[/quote] A dark horse here is the future of KCBS, recently the Jack station is downtrending as is the whole Jack format nationwide.
[/quote]
One low diary book does not change the fact that KCBS is the market's fourth highest biller. In PPM, it is only a few tenths of a point away from KROQ, so any chance that this one is being considered for change is really, really remote... about as likely as KROQ or KIIS changing.
A dark horse here is the future of KCBS, recently the Jack station is downtrending as is the whole Jack format nationwide.DavidEduardo said:
[/quote]
One low diary book does not change the fact that KCBS is the market's fourth highest biller. In PPM, it is only a few tenths of a point away from KROQ, so any chance that this one is being considered for change is really, really remote... about as likely as KROQ or KIIS changing.
[/quote]
Ah , so many possibilities, kind of reminds me of Bargain Circus on La Brea. Is that place still there? I have heard that KDLD is also on the block as the Hispanic network wants to dump it...
Woody Nelson
www.rockmewoody.com
Very few markets do have two top 40 stations these days (Atlanta comes to mind), but KIIS makes a ton of money despite a 5.0 share.
Very few top 40 stations in any of our 20 largest cities and/or markets have ratings really worth bragging about, with WNCI/Columbus (16th largest city in the USA) leading the pack with a 7.7 the last time I checked, a rating which KIIS hasn't had since 1988.
KIIS's audience is approximately 42% Hispanic, as their MD pointed out in R&R last month, so getting Hispanics for them isn't a problem under any circumstances.
Anybody who'd want to take them on would undoubtedly set their sights on swiping listeners from KBIG, KOST & KYSR as well, which would be essentially mean more pop and less rhythmic music, with a much deeper and larger library than KIIS currently has.
Very few top 40 stations in any of our 20 largest cities and/or markets have ratings really worth bragging about, with WNCI/Columbus (16th largest city in the USA) leading the pack with a 7.7 the last time I checked, a rating which KIIS hasn't had since 1988.
KIIS's audience is approximately 42% Hispanic, as their MD pointed out in R&R last month, so getting Hispanics for them isn't a problem under any circumstances.
Anybody who'd want to take them on would undoubtedly set their sights on swiping listeners from KBIG, KOST & KYSR as well, which would be essentially mean more pop and less rhythmic music, with a much deeper and larger library than KIIS currently has.
So where does Leykis and his high salary end up? Active rock with talk AMD/PMD?... seems unlikely. I thought they moved him to CBS Radio as more of an in-house employee since he's basically only on their stations, which would indicate non-CBS stations are paying a clearance fee that didn't exist with WW1 (doesn't sound like there's any net inventory now).
Marv-L.A. said:
That's a very high share for any station in a top 20 market these days, particularly since so much of the audience is in 18-34 women, a very prime sales demo.
Columbus is market 32, and has less than half the commercial stations LA does; a 5 in LA is much better than a 7,7 in Columbus.
Actually, it is 52% Hispanic. That, in 18-34, means they neither under nor overperform, as the market is a lttle over 60% Hispanic in that demo.
KYSR is a 25-39 play, and not even top0 10 in 18-34, and KOST is way behind, since that station is mostly a 35+ play.
The big players in PPM in 18-34 are KROQ, KIIS, KPWR, KLVE, KXOL, KRCD, KLAX, KBUE, KSCA, KBIG. Nearly 45 shares go to Spanish stations,.
KJCB said:
Except for Rush, about all the syndicated shows are barter.
I understand that outside of Rush, and now Hannity to a certain extent, syndie is barter outside of big AMD shows. But how can CBS offer stations a show for free if there's no network inventory? Maybe I'm wrong that there isn't any, or maybe KLSX (really the only reason you'd buy net inventory on that show) time shifts it, or maybe stations run ROS spots. I figured that WW1 couldn't get the show on any stations, CBS wanted to keep him for KLSX (and marginally for Dallas, Portland, etc.), so CBS hired him. Listen to the show - if you aren't LA, you'd probably want to tune out.
KJCB said:
I disagree on if you are not LA you will want to tune out. Leykis is testing quite well down here in Georgia. Basically he is the Men's Health Magazine for radio. Women say they hate him, but they listen. It is interesting to hear him and hear the reactions from people in the Bible Belt when they hear what he has to say...
I listen to Leykis' show rather frequently when I get radically irritated with politics. So I like the show (probably one of few here that do), but you must admit he is very LA-centric. "Here in LA", talking about the 101 and the 405, telling callers to go to Crustacean in Beverly Hills (good advice, BTW), etc., etc. I don't know how Oprah can work everywhere but a non-political format for men can't. But if I lived in Georgia and didn't know LA, I'd get tired of hearing about it and I'd wonder why Garden Grove was such a big deal.
KJCB said:
Speaking of dining tips, for great sushi try Nippon in Toluca Lake at the corner of Riverside Dr and Forman, they are the best in town. I have to say, I wish KROQ had been in Burbank when I worked for them back in the 80's instead of Pasadena, and I would have been there and at Bobs Big Boy for lunch all the time. Ok, now back to Leykis, so far indications are that he will kill in this market since Florida State University which is in reach of our stick and the college kids are already buzzing about it...
What about the fact that these ppm #'s are WAY different if you take out listeners that listen for less than an hour a week? In the diary method, most people listed 4 or 5 stations, but with incidental listening (grocery store, mall, doctors office) PPM panelists are registering like 12-15 stations. Take away the one hour or less and the top stations are losing as much as 65% of cume...what about that??? How many times have you walked into a store and heard KLSX on the air? Looks like some stations did a good job in the PPM by becoming background music by eliminating jocks...and results for their advertisers as well!
SandyG said:
Actually, the numbers change little. 50% of the cume represents 92% of the quarter hours of the average station, so the light occasional listening means nearly nothing.
No, they did not. The average was about 2.5 stations in the average diary.
No, they are registering 5 to 6 stations. And some of this is real, truly valid listening that did not get into the diary. Examples would be the person who checks a news station for a few minutes before leaving for work to check the traffic... listening that did not usually get remembered fro filling in the diary. Or a station put on at work, but by someone else... and which was listend to all day.
Most officices and malls and such use background music services, not radio stations, due to the licensing issues.
Your math is way off.
O
OCradiodude
Guest
WJEPPD said:
I remember going to Bargain Circus when I was younger. My family and I would always go to Pinks before of after the Circus. Bargain Circus has been gone for quite some time (I'm thinking 1998?) However, it was replaced with a 99 Cents Only store. I'm pretty sure they gutted the old building before starting the renovation, but the parking lot in the back with the iron gate is still in place.
Too bad they didn't keep the murals on the side of the building, eh?
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