LA Radio reports some possible format changes

[davideduardo]

Roy either completely supports the Adam Carolla show, or he is an incredibly bold liar attempting to misdirect everyone. I'm thinking he genuinely supports Carolla. Since you seem to be knowledgeabe and have sounded farily confident that the Carolla show is about to be canceled by CBS radio, I'm curious if this changes your mind.

I have no idea about what CBS will actually do. I'm just, like most of us who are aoutside the buildings, speculating and saying what we would do in a similar situation.

Of course, this is a preliminary step to getting the WWRD bumper sticker... (What would Roy do)

 

[4UH8SIMBKAGN]

The podcast is up:

http://www.971freefm.com/episode_download.php?contentType=36&contentId=2846780

Give this a minute or two to load. This is a very odd segment. Carolla is known for getting into the studio just as the opening music is playing. It's clear that Laughlin wanted to talk to Carolla before the show but there was no time, and he simply followed Carolla into the studio as he blew past. What is unclear is whether he wanted to speak with Carolla on the air or whether he was waiting for the first break to speak to him privately. Regardless, he ends up on the air. I'd like to get some expert opinion on what's really going on here and what he's really saying. This all starts happening exactly two minutes into this podcast.

Great stuff to listen to if one is in the biz. Terribly boring I would imagine if one was not especially how long it went on. Roy is full of it and gets a number of things wrong including his rant about Spanish language tv and radio. Adam Carolla has no clue how to handle the entire segment. He's horrible and that show deserves to go away.

Roy said he starts Monday and Carolla is on vacation next week. That would be perfect timing to change a format.

 

[4UH8SIMBKAGN]

The [Adam Carolla] show is now 17th in the core 18-49 demo. Considering that it is likely quite costly, I'd guess they might go for a buyout unless there is a performance clause.

David, have you listened to the link?
http://www.971freefm.com/pages/1247.php
Roy either completely supports the Adam Carolla show, or he is an incredibly bold liar attempting to misdirect everyone. I'm thinking he genuinely supports Carolla. Since you seem to be knowledgeabe and have sounded farily confident that the Carolla show is about to be canceled by CBS radio, I'm curious if this changes your mind.

BTW, while Roy said he is a big supporter of the Carolla show, mentioning that he admires the job the show has done filling Stern's shoes, there weren't any supportive (or negative) comments about KLSX. So maybe it flips, but Adam stays? Is there any other CBS property in LA where it would make sense to move him?

Genuine? Roy Laughlin? I'm choking on my own vomit. How much money do you have? I'd like to sell you some of the things I own, the "Hollywood Sign", "Griffith Park" and "Universal Studios"...goodbye Adam Carolla...

 

[BigCrap]

Genuine? Roy Laughlin? I'm choking on my own vomit. How much money do you have? I'd like to sell you some of the things I own, the "Hollywood Sign", "Griffith Park" and "Universal Studios"...goodbye Adam Carolla...

Ha, thanks for your input. I didn't realize Roy was that bad.

 

[djmimi]

Hey if that's Roy lying, he's a pretty damn good actor...he sounds as if he is sincerely fawning over them! Maybe he did it deliberately to quash any rumours of Carolla going away!

Of course, this is no guarantee over the rest of the station, but it does sounds as if he is going to give the station a few more books.

 

[4UH8SIMBKAGN]

Hey if that's Roy lying, he's a pretty damn good actor...he sounds as if he is sincerely fawning over them! Maybe he did it deliberately to quash any rumours of Carolla going away!

Of course, this is no guarantee over the rest of the station, but it does sounds as if he is going to give the station a few more books.

Huh? Laughlin didn't talk about KLSX as a whole AT ALL. He only stroked Carolla's ego with nonsense. Typical of a "suit". They'll lie in your face and tell you, "You're the one. We believe in you. This station couldn't be if it wasn't for you. Go sign the contract on that new house, you're going to be here forever" ...while your replacement just checked into the Oakwood in North Hollywood. Give me a break.

I'd worry just because Laughlin said something good. I'd feel a lot safer if he didn't say anything at all.

Laughlin is known to have a "big mouth" and spin it the way he wants. Anyone who's seen his emails to laradio.com should know that

Still he had some good stuff on that podcast especially about Rick Dees, the PPM and Spanish language radio and tv. It's a MUST listen. Stuff you just don't hear in public. Of course, it was spun the "Roy way". What's new. Here's enough info in a PRESS RELEASE from KMEX-TV to blow his spanish tv nonsense out of the water
http://www.businesswire.com/portal/...d=news_view&newsId=20080731006311&newsLang=en

I've got one word to descibe your post..."naive"...go look it up.

 

[djmimi]

Naive? I don't think so. That's an attack against my person in what is supposed to be a forum for discussing topics reasonably. Please, let us not descend into the pit. I was merely observing and reacting to what I feel is a very good job on the air for Mr Roy in terms of "reassuring" an air talent. Hey, I've been around the block enuf to have had the same done to me, so I could care less who is going to get the ax. I'm also trying put a "positive" spin on Mr Roy's on air appearance for my friends at KLSX (or at least three people there). Sigh, but if the suits must cut it, they do what they have to do. Or what they think they have to do. This is nothing new in radio.

ONly thing is, I still have yet to hear of "what kind of format replacement" is going to be more successful. And I don't believe much until I really SEE it. I hear things like going against KISS, etc. CHR, etc. But of course, the jury is out. THis is all quite hypothetical until they make the switch. I can recall all the researchers saying, "why Movin' is going to be the next big thing in LA." And now we know. The people have spoken. If they had asked a few women what we really want, maybe we could have told them that Movin was going to be a dog...lol.

I don't know Roy at all and it sounds as if you do, so if he is that much of a snake, I feel sorry for the folks at KLSX. I really won't feel THAT sorry for Carolla as he is not a friend to people like me. (plus, he will walk with lots of CBS money if he does) However, I really really doubt he is going to get the boot. I think they think that his TV connections are invaluable. I am finding this all very humorous needless to say...

 

[djmimi]

Meanwhile, Mr Roy's somewhat dismissive attitude toward the Hispanic population was a little disconcerting...

 

[davideduardo]

ONly thing is, I still have yet to hear of "what kind of format replacement" is going to be more successful.

With only a bit of sarcasm one could say, "Any format would be more successful in the PPM world than what they have on now."

And I don't believe much until I really SEE it.

Whatever is discussed on these boards is, of course, speculation. But the station must change format, and rather soon based on ratings and the enormous decline in revenues.

I hear things like going against KISS, etc. CHR, etc. But of course, the jury is out.

It's the logical choice. Roy "knows" CHR from having managed KIIS, and the 5.9 that KIIS has makes that station a target. Whoever goes at them first has a nice opportunity to have decent, proven shares.

THis is all quite hypothetical until they make the switch. I can recall all the researchers saying, "why Movin' is going to be the next big thing in LA."

Only one research said that, not "the researchers." And, for whatever reason, the recommendations or the implementation was wrong.

The issue is still that KLSX and Corolla do not have numbers, today, that can generate adequate revenue.

 

[djmimi]

With only a bit of sarcasm one could say, "Any format would be more successful in the PPM world than what they have on now.

LOL, that is quite funny. So, maybe they should put in AAA...

 

[GermanyOrFlorida]

The issue is still that KLSX and Corolla do not have numbers, today, that can generate adequate revenue.

Here's what's confusing to me - Laughlin makes the point in that segment that Carolla's show was the biggest benefactor from the diary->PPM changeover, which seems in direct contrast to the statements DavidEduardo has been making about KLSX being the biggest loser in the diary -> PPM changeover. Are his statements true, true only in some key demographics (M18-24, M18-49, M25-49), or are they just false? If it's true, then isn't it kind of weird that Carolla's show trends completely differently than the station as a whole?

Is it just me, or is it kind of strange that a Market Manager would go on air and say these things if he's planning to cancel the show? It seems like it'd be setting listener expectations up for a PR disaster (you said A on air, you did B). Saying nothing at all would probably be better in that instance.

 

[radioresearcher]

I see Carolla 9th 25-54 in mornings in PPM in July and 6th English. KLSX dips to 20th middays and 23rd during Leykis. While KLSX as a whole doesn't look good, those morning numbers are definitely what I would deem competitive.

If I had a top 10 25-54 morning drive show, I might at least have to give it some consideration. In addition, Carolla has decent numbers in some of his syndicated markets like Portland, Las Vegas, and Palm Springs.

 

[zombywoof]

I see Carolla 9th 25-54 in mornings in PPM in July and 6th English. KLSX dips to 20th middays and 23rd during Leykis. While KLSX as a whole doesn't look good, those morning numbers are definitely what I would deem competitive.

If I had a top 10 25-54 morning drive show, I might at least have to give it some consideration. In addition, Carolla has decent numbers in some of his syndicated markets like Portland, Las Vegas, and Palm Springs.

It's interesting to see that Carolla is higher rated than Jack Silver's favorite - Tom Leykis.

By "25-54" do you mean men 25-54 or all people in that range?

DavidEduardo says Carolla is "now 17th in the core 18-49 demo" and 13th in Men 25-54. And KLSX as a whole is 26th in 18-49.

Which of these demos is the important demo as far as what advertisers look at and salesmen try to sell? Is it all people 18-49? Or does a station which fancies itself a "station for men" use Men 25-54, or what?

Do these rankings by ordinal number include all stations AM and FM; English and Spanish? When you say 17th, I don't know how bad that is. How far is that from the bottom of the scale? I'm just trying to get a feeling for how bad or good these rankings are.

Also, rankings by ordinal numbers can leave out a lot of information. The three tallest men in the room can be seven footers but the fourth, fifth and sixth can be under four feet. You have to look a cardinal numbers as well. What are the numbers in terms of share - if that's the right term?

 

[AM FM listener]

Long-time fan of radio "formatics". New RI member. Terrific site. Very knowledgeable and passionate posters.

After weighing all the opinions, I believe 97.1 will go CHR -- less rhythmic than KIIS, more Top 40 than KBIG. Don't see how Carolla would fit in. Although some are hoping for a Laughlin-Dees reunion, I think Dees is too yesterday to do CHR in the mornings today. [With all due respect to Mr. Dees' radio legacy.] Maybe there is a good p.m. driver ready for an a.m. breakthrough, a la Seacrest several years ago?

I think 94.7 stands pat, but only for now. Later, I wonder if it would make sense for them to go all news -- say a KNX AM & FM simulcast? I know KNX-FM are hallowed calls for fans of the old Mellow Rock station but I thought I would throw that out there anyway. News on FM seems to be gaining momentum. Will it bring down the all news demos enough? Is it PPM-friendly? And then, that still leaves the question of what to do with KFWB, with fewer viable format choices on AM.

 

[K6JHU]

Correct me if I am wrong but I believe that a KNX/KLSX simulcast is not allowed by the FCC regulations since both have the same COL.

 

[leethalweapon]

Would a Modern A/C format be a good choice for 97.1? Wedge it between KBIG and STAR, to try and protect KKROQ. It could also have Carolla in AM drive.

 

[davideduardo]

Correct me if I am wrong but I believe that a KNX/KLSX simulcast is not allowed by the FCC regulations since both have the same COL.

As far as I know, the simulcast rules are dead. The FCC today counts by Arbitron metro, not COL today anyway. AM/FM simulcasts are done all over the country in the same market, some with the same COL. The KSL AM & FM in SLC is a classic simulcast today.

At one point, KTNQ/KRCD/KRCV trimulcast and there is the KEBN-KBUE-KBUA trimulcast here.

 

[ajhenderson]

Perhaps I'm reading into something that isn't there, but KSL and KSL-FM are not licensed to the same COL; the FM is in Midvale.

 

[davideduardo]

Perhaps I'm reading into something that isn't there, but KSL and KSL-FM are not licensed to the same COL; the FM is in Midvale.

Same Market definition.

 

[Radknowski]

David: Like many others, I check the LA board to read your posts which offer insight and valuable information, to say nothing of occasional sarcasm and wit. This having been said, I have to ask if and why there isn't a place in L-A for a station like Indie 103.1. I'm not a "fan" of the station, nor will I profess to know a lot about the LA market. I'm just some guy in Buffalo who enjoys the biz, having spent a few years in it.

It seems to me that a station like Indie serves a devoted, albeit small, segment of available listeners. At $10 million per rating share in LA, it has to be making some money. If Indie adopted a format that reached more listeners and generated better ratings, would it not be only a (short) matter of time before another full power LA station co-opted that format (either by direct competition or flanking) and squashed Indies (again)?

From the favorable Indie posts on this board and a look at the cursory 12+ ratings published in R&R, it seems Indie serves a fairly good purpose, especially given the limitations of its signal. Sure, the present format can be tweaked and polished, but given the big players and the big signals in LA, what's a little fish like Indie to do? Seems like it's swimming with sharks and surviving. Is "surviving" good enough? Thanks. Regards, -Mike Radknowski