• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

LaPowerFM KTWL

Status
Not open for further replies.
7

+713

Barring unforeseen technical problems, tomorrow KTWL's main analog signal will flip to LaPowerFM. KKBQ HD 3 will also flip to LaPowerFM. Another full power and more translators are in the works. Mr. Tejano, long ago the man making all this possible was partially responsible for flipping Rock 101 to Mega 101. When it comes to spanish music, he knows what he's doing He reads your comments and likes your criticism. Do enjoy.
 
Last edited:
+713 said:
Barring unforeseen technical problems, tomorrow KTWL's main analog signal will flip to LaPowerFM. KKBQ HD 3 will also flip to LaPowerFM. Another full power and more translators are in the works. Mr. Tejano, long ago the man making all this possible was partially responsible for flipping Rock 101 to Mega 101. When it comes to spanish music, he knows what he's doing He reads your comments and likes your criticism. Do enjoy.
Click to expand...
Yes he does, and you screenshot them and show it to him too. He has told me, I stopped mentioning names since then. I don’t criticize I just ask questions and give my comments.
 
+713 said:
the man making all this possible was partially responsible for flipping Rock 101 to Mega 101. When it comes to spanish music, he knows what he's doing He reads your comments and likes your criticism. Do enjoy.
Click to expand...
Didn't the format fail miserably because they targeted a demo with no money?

I'm not sure how K287BQ's format, which is all over the place, is supposed to sustain success. Finding clients won't be hard. Keeping them will. I'm not too sure who is running this translator, but my guess is the format wheel will spin again in a year or so. This market is not demographically built for a "Tropical" format. Widening the playlist would put you in the crosshairs of KAMA and KLOL. And both of those stations aren't performing particularly great at the moment either. KLOL is the lowest rated 6+ station coming out of the Mo City tower farm.
 
BamaTX said:
Didn't the format fail miserably because they targeted a demo with no money?
Click to expand...
It initially failed as it was too early and had the wrong focus. Reggaetón was not broadly accepted at the time of the switch, and the only converts were 12-34 year olds, a target that essentially zero percent of Spanish language radio accounts buy against.
BamaTX said:
I'm not sure how K287BQ's format, which is all over the place, is supposed to sustain success. Finding clients won't be hard. Keeping them will. I'm not too sure who is running this translator, but my guess is the format wheel will spin again in a year or so. This market is not demographically built for a "Tropical" format. Widening the playlist would put you in the crosshairs of KAMA and KLOL. And both of those stations aren't performing particularly great at the moment either. KLOL is the lowest rated 6+ station coming out of the Mo City tower farm.
Click to expand...
"Tropical" is a format that has a dozen or more variants. It depends on the country. Puerto Rican "tropical" is salsa, with a merengue or two. Dominicans like merengue or bachata. Colombians, depending on age, will like vallenato or cumbia or their brand of salsa. Mexicans will go for Monterrey cumbia, which is Mexicanized Colombian cumbia. Peruvians and Chilenos go for tecno-cumbia. Argentines go for bailanta. And what one group likes, the others may not care for or even detest. The different genres definitely do not blend.
 
Comparing Power 105.3 "la power" to Mega 101 or "Latino Mix 104.9 is like comparing a "platano to a Banana" The term “plantain” refers to a type of banana with a very different flavor. A yellow banana which most people are familiar. Plantains are usually larger and tougher than bananas. I notice the imaging voice guy is the same from WSKQ-FM, "Mega 97.9" from New York. He is also the Voice for Telemundo and HBO Latino. After carefully listening to "la power 105.3 fm" they seem to be catering to the underserved market in Houston "Central American" "South American" and "Caribbean"
 
old school radio said:
Comparing Power 105.3 "la power" to Mega 101 or "Latino Mix 104.9 is like comparing a "platano to a Banana" The term “plantain” refers to a type of banana with a very different flavor. A yellow banana which most people are familiar. Plantains are usually larger and tougher than bananas. I notice the imaging voice guy is the same from WSKQ-FM, "Mega 97.9" from New York. He is also the Voice for Telemundo and HBO Latino. After carefully listening to "la power 105.3 fm" they seem to be catering to the underserved market in Houston "Central American" "South American" and "Caribbean"
Click to expand...
That group, in 18-34, can not be appealed to internationally with anything except reggaetón and its derivatives. J Balvin and Bad Bunny. If you play the tropical music that is liked in one area, you lose the people from other areas. Play Mexican cumbia, and lose the Caribbean and South American audience. Play vallenato and lose anyone not Colombian. Play salsa and lose 95% of Mexicans. And so on.

While there may be some crossover hits, those are very few. Otherwise, what one group likes is disliked by all the others.

Oh, and plantains are "cooking bananas" used in all kinds of dishes and snacks. My favorite is the Puerto Rican "tostón" but plaintain chips, made like potato chips, are just delicious!
 
Last edited:
As of right now KTWL is still Texas Mix. And KKBQ HD3 is still playing country. HD2 is dead air though.
 
There was an article on this in radioinsight.com from January saying the translator on 105.3 was violating the rules by not being rebroadcast on any hd sub channel or any am signal.
 
BamaTX said:
Actually, there is a vice video on YouTube about Bananas. Pretty fascinating stuff. Did you know Bananas used to taste better? And the Banana as we know it will soon go away?
Click to expand...
In Ecuador, at any market on any day you could find between 6 and 12 different varieties of bananas and plantains. There were even little ones, about 3" to 4" long, that were sweet and a great snack.

We got them just a day or two after picking, not after several weeks ripening in the holds of ships. The difference was astounding. And in Puerto Rico, most of us had at least one banana plant in our back yard, and we got a regular treat when it gave fruit. Again, tree-ripened and not pushed by a controlled climate in a ship and in the "channels" in the US.
 
Did KTWL ever move to Todd Mission, Texas? I see that on radio locator. Wonder what's going to happen with KHTZ it was still Texas mix last time I tuned to it.
 
+713 said:
Barring unforeseen technical problems, tomorrow KTWL's main analog signal will flip to LaPowerFM. KKBQ HD 3 will also flip to LaPowerFM. Another full power and more translators are in the works. Mr. Tejano, long ago the man making all this possible was partially responsible for flipping Rock 101 to Mega 101. When it comes to spanish music, he knows what he's doing He reads your comments and likes your criticism. Do enjoy.
Click to expand...
🦗
 
Status
Not open for further replies.


Back
Top Bottom