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Latest Chicago Radio Ratings 6-14-21
- Thread starter Dr Wayne
- Start date
So the biggest upward move is a half-share by classical WFMT. Can anything meaningful possibly be drawn from that? Or could just a month of unusually heavy listening by a couple of older, white, male panel members create that sort of bump?
Not to mention the lack of dramatic local/regional news on the pandemic.
Anyone who watched the Cubs series at Wrigley this weekend can see there's no pandemic there.
How 'bout dem cubbies?
Low cume, high TSL. The core audience has pretty much rejected every other musical choice on the FM band, and WFMT is their refuge. They see it as an oasis in a radio desert.
The Fox game on Saturday gave me goosebumps. I can only imagine what it must have been like to have been there.
I've been going to baseball games at various levels since last July, when a summer collegiate league here in New England decided to go ahead with a season when everyone else was cancelling. Attendance was limited to 1,500 in a 6,500-seat ballpark and everyone had to remain masked throughout except when eating. The one act of defiance I dared was taking off my mask and twirling it overhead to the "1, 2, 3" in "Take Me Out to the Ballgame." Not exactly an exhilarating experience, any of those four games I went to. Looking forward to returning to Fenway Park sometime this summer.
Meanwhile, tonight, the two current best teams in the American League begin a series on the South Side -- the Rays and White Sox. If this had been a weekend series, would it have been on either Fox or ESPN? Red Sox-Blue Jays would have been a non-starter because of the Canada thing. Cubs-Mets, maybe, despite the inferiority of the teams involved to Tampa Bay and the ChiSox?
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Because the audience is too old.
Classic country with an '80-'90s (and maybe even early '00s) focus might work, I would think, in markets that have been strong for country radio for years. Has Chicago ever been a strong country market?
Back 95 years ago, they had their own barn dance and hayride.
As recently as 15 years ago, US99, was a Top 5 station. The population has shifted a bit in the last ten years. Kind of like Houston. Classic country in a northern market isn't usually done. iHeart was running this frequency with current country, and got the same numbers they're getting now with rock. But I guess the demos are better with rock. iHeart doesn't usually walk away from country in a major market unless there's a good reason.
WMAQ did great with Country but US99 and FM pretty much ended that.
94.7 attempted Country and went after US99 in 1996 with WKXK, but it only lasted about a year.
Seems it can only handle one.
94.7 attempted Country and went after US99 in 1996 with WKXK, but it only lasted about a year.
Seems it can only handle one.
Here is a batch or WLS publications from the past, including the souvenir card I got signed by a number of the DJs in 1960 and a QSL card with the same pictures.
WLS FAMILY ALBUM from The Prairie Farmer Station 1933 to 1957
WLS Family Album was an annual booklet published by WLS in Chicago.
worldradiohistory.com
DC is dramatic as ever if G7 was any indication, the news media just doesn't want to cover it because of the flip in control. But that's another topic for another thread, perhaps another forum entirely...
Also yes 95.5 continues to struggle as always for the same reasons as always before MarkW comes rampaging in here, moving on...
Here is Robert Feder's take on the ratings
www.robertfeder.com
Chicago radio ratings: V103 widens margin of victory | Robert Feder
www.robertfeder.com
Do you think Hubbard will do anything to WSHE
After giving this station multiple chances, I've concluded, at this point, that listening to a vacuum cleaner or lawn mower run for a couple of hours would be more entertaining than hearing the playlist on this station again.
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WLS-FM seems to be greatly underperforming its similar market sized classic hits peers. Looking over their playlist, they seem to have taken a different approach and have a classic rock heavy playlist outside of a couple of huge pop artists like Prince and Michael Jackson. Not nearly the variety of genres like K-Hits had - little pop, dance, etc. Reminds me a lot of Cox’s 97.1 The River in Atlanta but with more personality.
Does the classic hits variety like WCBS, KLUV, KRTH, KOSF, KXSN, or even WRIT etc not work in Chicago?
Does the classic hits variety like WCBS, KLUV, KRTH, KOSF, KXSN, or even WRIT etc not work in Chicago?
There is different competition. None of those markets have a station such as WRME. Classic Rock does better. But what you're also starting to see is the changing demographics affecting the radio marketplace. There are cities such as Houston that don't have a classic hits station because of local demographics.
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