Of course, if the advertisers aren't looking for guys, the branding does no real harm, right?
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Latest Chicago Radio Ratings 6-14-21
- Thread starter Dr Wayne
- Start date
When the Milners sold WTAC Big 600 in the late 1960s, and bought WSRF 1580 and WSRF-FM 103.5 along with sportscaster Van Patrick, Gene Milner's wife wanted to be more involved, so they let her run WSRF-FM and they changed the call letters to WSHE in 1972. The concept and call letters have been bounced around the country in various forms ever since.
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1220 in Hamden, CT, now oldies WATX, was briefly WOMN, with an all-female on-air staff and music and talk programming expressly for women.
Peter Cavanaugh, of Reams Broadcasting, worked with Gene Milner at WTAC from 1964 to 1966. Peter turned 1570 into WWMN, Flint's New Woman, from 1981 to 1984. It didn't have much ratings impact, but it prepared several female air personalities to move on to Major Markets.
I wonder how does the station perform though
What about stations like [email protected] or Jack fm does that suggests that the opposite gender not welcome
I don't see it that way. There was a time when those call letters were on a rock station in Miami, and used the phrase "She's only Rock & Roll." Lots of guys loved that station.
i actually have listen to WSHE. WSHE and WLIT are both listed as AC stations but they both sound radically different from each other though
That was the station the Milners owned with Van Patrick. They had most of their family working at the stations. It was actually a Fort Lauderdale station WSRF 1580 on AM, and on FM 103.5, which later changed from WSRF-FM to WSHE. Gene Milner's wife, Jackie, ran WSHE. One of the sons was a DJ who went by the name Tommy Judge. In recent years, the descendants have owned a cluster of stations in Kankakee, IL. They did own 99.9 WBUS The Bus, which was moved to Park Forest in Cook County, and later they sold that.
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It was a legendary radio station at a time when Miami was a great radio city.
Meanwhile, KSHE is currently a classic rock station in St. Louis, and also appeals to men.
So the idea that the SHE call letters alienates men is pretty far fetched.
History thread about the original WSHE Ft. Lauderdale, and eventually on to the Kankakee cluster and at one time 99.9 Park Forest, IL.
www.tapatalk.com
Limestone Lounge-Tommy Judge, 1950 - 1985
Remember Tommy Judge? He was a mainstay at WSRF and WSHE during their glory years, and for good reason: his parents owned the stations. But while that
Particularly since the long-time positioner of KSHE was, "She's only rock n' roll".
The pig helped too.
Which they stole from the Ft. Lauderdale station.
But it pretty much began its collapse when Tenaglia bought it.
A tough guy to work for. His one-time PD in Orlando said it was "... like a daily root canal."
It did not when I was there either as a consultant (70's), manager (early 80's) and consultant again (later 80's into the 90's).
They did best when Ft Lauderdale was a separate market. When we voted to combine with Miami in 1981, that dinged them badly as the format did not "work" very well in North Havana, FL.
WSHE had one last burst in 1985 when they were number 1 in billings. The PD at the time touted you won’t hear hard rock or heavy metal on WSHE. 97GTR signed on in 1986 and took a chunk of SHE listeners; by 1988, the hard rock was back on WSHE and GTR was gone in 1990. The WSHE run would end in 1996.
Fair enough. But have you seen KSHE's mascot?
Yes I have. Classic rock fans will recall the band Blodwyn Pig from the late 60s. The mascot is based on that album cover, and named "Sweetmeat." Nothing about that would suggest you're unwelcome if you're a guy.
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