"The mavs make money for the station."
Wrong. And I don't point it out to be a d*ck. It just isn't true.
When I got back to Dallas, I interviewed with Patrick Davis and he told me point blank that the Mavs decision was something out of his control, and that it was NOT making the cluster any money.
As far as what they're doing, I simply don't care anymore. I've said since they flipped they would never get above a 2 share. Of course, now they're the 30th ranked station in the market.
The music is so incredibly off. People have been sampling it, hoping it would change, and they tune right back out. That is, the people that still listen to radio . . . tune in to see if anything has changed. I've written on this forum a million times exactly what's wrong with the music. It could be turned around in one week, but it falls on deaf ears because simply, no one cares.
The only people that care about radio in general are those of us sitting here on a FORUM about it.
It's so sad to see radio people who've lost their jobs posting on Facebook about how, "It's all I know how to do, but stay tuned folks cuz the new podcast is coming soon." Then, inevitably, podfade happens after about 4 episodes because they thought their big ol' radio audience was comin' along for the ride. In actuality, that podcast got an average of 12 listens per episode.
Radio, absolutely, could have adapted. Radio in other Countries have done it. I work with a group of stations, doing their voiceover, in South Africa. ALGOA FM. It's one of the best and most listened to radio stations in the World. Why it works is, they invest in their people to be a voice of the community. Its footprint spans the Eastern Cape and the Garden Route; those regions together are home to just over 8 million people. If you listen with your Americanized ears, you are not going to get it. You won't 'get it' because they program it for the people who live there. They EVEN HAVE an imaging director and a production director. Their studios are unreal! It's thriving. I'm so gracious and thankful to be a small part of it doing voiceover there.
Again, radio in America COULD HAVE adapted, but it threw in the towel when Janet's nipple hit television screens. That was the beginning of the end.
My personal concern and attention is more on the weakness of rock music as a whole. Rock radio can't do anything to help nor hender. It's irrelevant.
Artists like Yunblud, though, spark some hope for it - giving it relevance, slowly. There is some great rock music out there, and plenty of it - and The Eagle has had an opportunity to embrace it, the lifestyle, the people - and bring them together, but iHeart obviously just slapped the same old cookie cutter horsesh*t on the station. And hey, why not - iHeart is doing so well. Last I checked I think IHRT stock was at about $2.50 - which is down 90% since 2021.
So yeah, I think at this point the company is just trying to look for ways to sell it. Now, that's just an opinion from an old has-been who killed Britney 24 years ago.
