clemsonbloke said:
it has been given a new name it's called Classic Hit's. But it is the new oldies
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Latest from Earth 103.3
- Thread starter clemsonbloke
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it has been given a new name it's called Classic Hit's. But it is the new oldies
Spent some time in the upstate the last two days. Earth 103.3 is beyond awesome! I feel like a high school kid listening to the mix! Great mix to this old dude who understands the music of the 60s, 70s and 80s are now oldies! Love and Hudson were fantastic this morning! Hearing Mrs. Mauldin again is so great! Lee Alexander is one of the greatest talents the upstate has ever produced. KC is doing a great job. If only Chris Scott showed up at some point. KC, Lee, Bill and Howard, keep doing what you are doing! I only wish 103.3 out of Lenior would go dark so we could get you all over Rutherford County!
Preacherdude said:
Its nice to see radio generate true excitement again! Well done Preacher.
Wish I could share the same excitement, I do about the On Air Talent on the station, no doubt. It's the music mix that doesn't sound right to me. I've about given up on radio though, these days people don't know what a format is or either they try to change it but call it the same thing, makes absolutely no sense to me. I just think most of radio these days has lost its mind. I NEVER flipped thruogh stations back in the 80s and 90s the way I flip through stations now. I don't identify with any of them. Pretty sad when you start tuning into the all talk stations because you're so frustrated with so called music radio. What these "radio people" need to realize is that it is us Gen X'ers and Boomers that they need to appeal to. I teach college and I can tell you that these young people DO NOT listen to the radio at all. I've asked several of my classes over the last few years and when I ask "what radio stations do you listen to" they laugh, Radio?.....who fools with that anymore??? That is the kind of response I get. Even the one person who listens to "radio" listens to Satellite, not terrestrial. The radio industry screwed the pooch with HD in the very same way they did with AM Stereo. They didn't insist that every radio manufactured also include HD. How on earth do they expect that to catch on if radio's don't have it? Sure they do but they're always the most expensive model, not the middle of the road and most people buy the middle of the road. They did the same with AM stereo, first they argued over the technology, not agreeing on a standard till 1993! Even then they didn't start pushing manufacturers to include it on ALL radios, if they had it may have taken off, same with HD radio. Now I know there are people in AM who hate HD because of the interference and I understand that argument. The point I'm trying to make is that the Radio industry always seems they end up screwing the pooch because they either wait too long to "Right" the ship or they just sit around and don't agree on a standard. Things like that could help to save terrestrial Radio but as I said in so many posts it starts with understanding how to properly program a station and I just have not seen that in the Greenville or upstate area in quite a long time. It's really sad.
The long-term future of "radio" as we know it IMO is online and maybe satellite. The more and more local radio is gutted, the more people will turn away because local radio gives no reason to listen to them vs. something automated or put together by yourself.
I've mentioned it before, but as far as radio online, I like TuneIn and Live365. There's some pretty good sounding stuff on those platforms that sound better than most anything on terrestrial and don't have any commercials. It's nice to hear something that's not profit driven and still sounds good.
I come in to contact with plenty of younger people who listen to the radio, but almost all of them use "supplemental" services like Spotify, MP3 players, Pandora, online radio, etc. Recent statistics said the vast majority of young adults still listened to the radio at some point, but it's no longer their sole avenue for new music like it was for those of us who grew up prior to the last decade.
I've mentioned it before, but as far as radio online, I like TuneIn and Live365. There's some pretty good sounding stuff on those platforms that sound better than most anything on terrestrial and don't have any commercials. It's nice to hear something that's not profit driven and still sounds good.
I come in to contact with plenty of younger people who listen to the radio, but almost all of them use "supplemental" services like Spotify, MP3 players, Pandora, online radio, etc. Recent statistics said the vast majority of young adults still listened to the radio at some point, but it's no longer their sole avenue for new music like it was for those of us who grew up prior to the last decade.
Not all local radio is being gutted and ran by big corps. The future of radio is very bright!
But they're doing the next worst thing, not listening to their listeners, can't take constructive criticism, etc. That is never a good sign.
radioman1969 said:
Wish I had your optimism Radioman - but I don't see it.
VERY bright? Can you expand on that?
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Scooter Lesley
Guest
Well,...let me weigh-in here, as only I can! Some of the local Cubical Dwelling, Pencilneck, Desk Pilots didn't think that EARTH would happen, but it did. The Insiders merely know what they've been told, allegedly schooled by those who know, but truthfully, don't know to start with. Us Outsiders...are looked at as has beens, with irrelivant vision. How much easier for them would it be if we were really that stupid. Yes, EARTH stands to fail, unless they can generate the revenue. They are few, but the station isn't payrolling the unnessesary either. I'm semi-retired. While in the business, I did it all, and made my money. However, I could get back in, and kick the Dawg-dung outta anything that gets in my way,...because I can!...and they know it!
I understand totally what you're saying. I know that some people do really enjoy the Love and Hudson morning show but to my ears it does sound a lot like My 102.5 late 80's remake with a different music set. Not saying, at this point, whether that is going to be good or bad but it concerns me because I wonder if you can really "go back home again" so to speak. I still think the station needs a clear direction, either be oldies or be something else. Contrary to popular belief I don't say these things in haste, hate, with mean spirit, etc, I'm saying them out of concern and the fact that I'd like to see a non-corporate, non suit, non pencilneck operation make it. They have to resist the old pencilneck stuff like demographics, age groups, "this works", "research says", and all the other usuals that come from the suits. So far I have seen them following a few of those things when they say we're "targeting" or we're playing from this to this. I just think you have to totally reject all that kind of thinking as that is to fall prey to thinking like the suits and consultants. I say LISTEN to what we are saying on here and what the Listeners are saying, make it a "listener" driven station for then I think it could be some serious competition for the corporate consultant driven stations in town. Just think it needs focus on the music end, sometimes it feels like oldies, sometimes it feels like classic hits. I think it would make a great oldies station if , well I won't say as it's a broken record by now but you get the point guys. I sincerely hope they succeed at Earth 103, it's just a tricky, narrow walk.
Is it just me or has anybody else noticed that the mixes on some songs seem to be out of kilter? The other day I heard a James Brown song on this station and the vocals were just a distant echo, while other songs seem to sound just fine.
GordonSims said:
We'll I work for a family owned company, not in The GSP market, but in South Carolina. Mornings, Two person Team, Mid day's live, I do afternoons, Nights tracked in house. Making money, the cluster is very strong with 2 of the 5 players, (not counting one am) we own in the top 5 and 3 in the top ten and the 4th just under the top 10 in 25 54 adults. Just spent money in the fall for marketing for 3 of us. Research, etc. Putting a hurting on CC. The company has stations in 4 markets, and growing. Yes, CC and Cumulus are killing the business, but there are a lot of privately owned clusters that are doing we'll and are doing radio the way it should be done. CC can not keep putting of the debt they owe. They have a major nut coming due in 2014, they can not keep on like this. Cumulus is in worse debt that CC. CC has the ability to regroup and put this debt off, but Cumulus will not be able to pull out of their tail spin downward. Saying that all radio is done and over is like saying all McDonalds are bad and in trouble because you had a bad experience in one location. I'm pumped for what they folks at Earth are doing. That is a prime example of radio is not dead and there is a future. Will it be a struggle and fight for them. Yes it will. I don't see them getting the ratings they need to survive, but if they get enough to make money, they will be around a long time. Fight on Earth.
I can tell you research won't help ya, its the same thing as using a consultant or pencilneck. Do things the way it was before all the suits.
clemsonblokem REALLY, research wont help? You either are 19 year college kid or someone who is bitter because your time has come and gone. With comments like research wont help you, it could be both. Research is not a suit telling how to do things. it's your LISTENERS! It's people like you who really truly don't get it. Ask as many programmers on this board and ask them if they would love to have a $20K research project to help make sure their station was focused and on the right track. I'm sure the folks at Earth would love to have one. Research wont help you may have been the dumbest thing i've seen on the is board in a while.
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Scooter Lesley
Guest
As I have, from the beginning, Research only has merit, when it has proooooo-ven itself past its cost. With that said, Auditorium Music Tests aren't worth the (tree kill)paper that they are printed on.
They are merely a Consultant's Crutch, to justify their Horse Manure! If something tests "Burnt", they still leave it in. Scared to pull it, and lacking the smarts to know what to add. These "Tests" are blatently inefficient...just don't work. Just another Bad Waste of Good Money!
True story: Years ago, the Consultant group for WSSL conducted a Music Test in the Greenville Mem. Auditorium. They didn't try to hide the station's involvement, so some of the staff was present. At the end, Bill Ellis was shaking hands as the (valueable?)"Testical-ers" were leaving. One guy said to Bill, "I just want you to know...
...I got all them questions right!"......Case Closed!
Scooter Lesley.
They are merely a Consultant's Crutch, to justify their Horse Manure! If something tests "Burnt", they still leave it in. Scared to pull it, and lacking the smarts to know what to add. These "Tests" are blatently inefficient...just don't work. Just another Bad Waste of Good Money!
True story: Years ago, the Consultant group for WSSL conducted a Music Test in the Greenville Mem. Auditorium. They didn't try to hide the station's involvement, so some of the staff was present. At the end, Bill Ellis was shaking hands as the (valueable?)"Testical-ers" were leaving. One guy said to Bill, "I just want you to know...
...I got all them questions right!"......Case Closed!
Scooter Lesley.
Scooter Lesley said:
Which says to me, they didn't do their job right when hired the research people. Have the wrong music on and you'll will not say that about music testing. When you do a research project, of any kind, the people in the project should never know who it is for and the staff of the station should never be at the research night. You guys must have lived your life under the knife of consultants your whole radio career, I have not, the consultant works for me. he doesn't control the station. I guess if thats the way you worked it all of your years while you were in the business, then i guess i could see why you feel the way you do. Scooter, in all of your years in radio, did you ever have one research project work for you? Just because one stop at McDonalds in Greer is bad doesn't make all McDonalds bad!
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Scooter Lesley
Guest
So, what makes you think that the McDonalds in Greer is bad...I had a double fishy, and fries. I guess their Consultant thinks the fish comes from a square ocean! What make you think that, in all my years, that we...that I ever followed the ass-backerdz toddler tudelege of any of those Pencilnecks. Works for you! Hell, who needs them...needs to pay them?? It never came outta my pocket. Once they have the print-out of the test, they still leave the Burnt songs in, and shorten the rotation. A case in point, MAGIC 98.9....or ROQ with their 409 over & over: Skynyrd, Floyd, Zeppelin, Mellencamp...Skynyrd, Floyd, Zeppelin, Aerosmith...Skynyrd, Floyd, Zeppelin, AC/DC...
So, how's that workin' for them?? Are they billing $247,000 a month?
So, how's that workin' for them?? Are they billing $247,000 a month?
We'll maybe thats why you are no longer in the business! With all due respect! You gotta change with the times and a lot of people haven't, and thats why they are out!! I'm in year 27 programming! Ive had to change to fit but I AM THE PLAY CALLER HERE, not the consultant!
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