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Latest PPM's

neosolbrudda said:
Here's the latest: June PPM's
I was going to comment on the numbers for some of the stations, but then I looked at the Cumes. I think that's what's more important in this market.
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Advertisers don't buy based on cume. They buy AQH rating or, in a newer model that mirrors how web services are bought, they look at AQH persons. AQH persons, AQH share and AQH rating are all the same expressed in different ways.
 
DavidEduardo said:
Advertisers don't buy based on cume. They buy AQH rating or, in a newer model that mirrors how web services are bought, they look at AQH persons. AQH persons, AQH share and AQH rating are all the same expressed in different ways.
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So Mr. Eduardo, what's more important? The numbers or the cume?
 
How is KPLX trending in key demos since its format shift to gold-based country?

I noticed Cat Country 94.1 (WNNF) in Cincinnati has quietly transitioned to the same format, although I am unsure when. Not sure if the shift there occurred before or after the demise of Classic Country 105.9 WNKN. The shift at WNNF went seemingly unnoticed by the trade publications.
 
While it’s too early to call it a success, Audacy was smart to stick with alternative on 103.7 it would appear. Consistent upward trend and almost at a 3 share now. Looks like the station has hope now that they’re adjusting it for the local market.
 
I agree.

The fact Hot 93.3 still exists is highly amusing to me. What purpose does that station actually serve?
 
MarkW said:
I agree.

The fact Hot 93.3 still exists is highly amusing to me. What purpose does that station actually serve?
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My understanding was Cumulus used 93.3 as CHR as a flanker to keep KHKS in check, but at this point it looks like nobody is listening anymore. It didn’t do that badly as CHR at first, but the format’s struggles haven’t been kind to it. It’s not a rimshot but it’s a C2 in the middle of a large market.

That being said, I don’t think the signal can be blamed that much for the poor performance. What else could Cumulus do with it? With the continued decline of AM, would they eventually put WBAP back on FM?
 
TheBigA said:
It debuted very strong, Top 5 in 18-34, and has since dropped to #7.
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They had two weak first weeks of the book, but recovered nicely in weeks 3 and 4. I suspect that Week One of the next book will be a top 5 ranker for them again.
 
Personally speaking, I really hope KPLX continues to thrive and even grow. It's become a regular listen for me, a fantastic blend of classic (2020s definition) and current country. Probably wouldn't work in markets where country radio has only caught on recently, but I can see it doing very well elsewhere.
 
Agreed!

I think the lack of airplay for 90s and early 00s country hits in many places where country radio has earned good ratings for decades is disappointing.

I am very interested to see if WNNF Cincinnati sees a ratings boost now that it's changed gears.
 
CTListener said:
Personally speaking, I really hope KPLX continues to thrive and even grow. It's become a regular listen for me, a fantastic blend of classic (2020s definition) and current country. Probably wouldn't work in markets where country radio has only caught on recently, but I can see it doing very well elsewhere.
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With the decline of Country radio in Houston since the pandemic, perhaps this would be a good direction for either KILT-FM or KKBQ to go in.
 
jt99 said:
With the decline of Country radio in Houston since the pandemic, perhaps this would be a good direction for either KILT-FM or KKBQ to go in.
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Cox is already covering that format with Country Legends 97.1 KTHT-FM

Very doubtful that either Cox or Audacy will flip their big battleships to that format.
 
jt99 said:
With the decline of Country radio in Houston since the pandemic, perhaps this would be a good direction for either KILT-FM or KKBQ to go in.
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The contemporary country stations in Houston are the #3 and #11 billers in the market... out of 77 stations! Nobody at either is considering a format change.
 
CTListener said:
How was KPLX billing in Dallas before their format tweak?
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Around 12th or 13th... about the same as KLTY KRLD KZPS and just a bit less than KLNO and KVIL.
 
TheBigA said:
Cox is already covering that format with Country Legends 97.1 KTHT-FM

Very doubtful that either Cox or Audacy will flip their big battleships to that format.
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The music on Country Legends KTHT seems to go back a lot further than most of the gold-leaning Country stations I've heard. I would think the audience skews quite old. The station has had the format for almost 20 years now, but I have to wonder when the audience will completely age out, forcing change.

If Houston's KKBQ and KILT-FM were co-owned you could set up a similar situation to KSCS/KPLX or KASE/KVET-FM in Austin, and something completely different could be done with KTHT.
 
neosolbrudda said:
So Mr. Eduardo, what's more important? The numbers or the cume?
Click to expand...

I’m not David, but what's most important is the AQH. The advertisers generally buy based on the AQH in the demos they’re trying to reach. At least when speaking of agencies, they buy rating, not share.

I've been told selling cume driven ratings is easier than selling numbers driven by TSL. Neither, however, is a sales metric in and of itself.
 
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