Latest PPM's

[davideduardo]

I’m not David, but what's most important is the AQH. The advertisers generally buy based on the AQH in the demos they’re trying to reach. At least when speaking of agencies, they buy rating, not share.

Yes, correct.

And rating, share and AQH persons are the same thing, expressed in different ways. And agecies have started buying AQH persons so they can compare with the “reach” of web programming.

I've been told selling cume driven ratings is easier than selling numbers driven by TSL. Neither, however, is a sales metric in and of itself.

Come driven ratings are stations that have lots of people who don’t listen as long. AQH driven fume stations have fewer listeners, but longer TSL. A CHR will have high cume while Urban AC will have high TSL with fewer listeners.

An agency buying “reach and frequency” will want a good average of both.

 

[macattack]

While it’s too early to call it a success, Audacy was smart to stick with alternative on 103.7 it would appear. Consistent upward trend and almost at a 3 share now. Looks like the station has hope now that they’re adjusting it for the local market.

There is something to be said for playing what the people want to hear. Right now KEGL isn’t because, to quote one of my friends in the area, “they don’t f***ing shut up”. KVIL simply adjusted by taking on 40% of the KEGL gold list and an occasional Active add and it’s done them wonders.

It seems that Dallas rock radio listeners can handle hearing TikTok hits like “Tek It” or Alt-to-pop crossovers like “Heat Waves” and “Enemy” as long as they hear their 00’s post-grunge anthems and a couple of Active currents like “Ramon Ayala” or “Voices In My Head” mixed in.

(Though “Ramon Ayala” is in the Mediabase top 10 for Alt too so I guess it can be classified as a true Active/Alt crossover at this point).

 

[CTListener]

(deleted)

 

[TheBigA]

KVIL simply adjusted by taking on 40% of the KEGL gold list and an occasional Active add and it’s done them wonders.

Interesting that you bring up KVIL, because about ten months ago, it was at an all time low:

https://www.radiodiscussions.com/threads/i-know-alt-103-7-kvil-hasnt-ever-had-great-ratings-but-a-1-1.740399/

Now it's starting to make a comeback, using a combination of eras that Audacy is using at several of their other alt stations.

 

[macattack]

Interesting that you bring up KVIL, because about ten months ago, it was at an all time low:

https://www.radiodiscussions.com/threads/i-know-alt-103-7-kvil-hasnt-ever-had-great-ratings-but-a-1-1.740399/

Now it's starting to make a comeback, using a combination of eras that Audacy is using at several of their other alt stations.

They’ve nearly tripled their ratings in 3 months. That’s nothing to sneeze at.

But yeah, I agree with you. They diversified their gold selection like the other Audacy stations, which stopped the bleeding (even made them go up a tad). Then they sprinkled on a bit of Active seasoning, and they’ve been thrashing KEGL ever since.

It says something about rock listeners that they can handle a poppy 3 minute song like “Enemy” when it’s surrounded by 00’s rock anthems like “Outside”, “Wasting My Time”, or “Send The Pain Below”. Granted when the alternative (no pun intended) is nonstop chatter maybe it turns into a matter of perspective. Tolerating something like “Heat Waves” to get to “Blurry” or the new Offspring song is much easier than not having music for hours!

 

[101tm]

This is probably the best the 103.7 frequency in Dallas has done in years. It’s been a mess for what, a decade?

 

[Kent]

This is probably the best the 103.7 frequency in Dallas has done in years. It’s been a mess for what, a decade?

Some would argue it’s been a lot longer than that. I remember people lamenting KVIL becoming a Lite Rock jukebox roughly 25 years ago. Others thought it was doomed after Ron Chapman went down the hall to KLUV.

One might be able to make a convincing case for the second, but the AC format continued more than 15 years after Chapman left.

 

[101tm]

Some would argue it’s been a lot longer than that. I remember people lamenting KVIL becoming a Lite Rock jukebox roughly 25 years ago. Others thought it was doomed after Ron Chapman went down the hall to KLUV.

One might be able to make a convincing case for the second, but the AC format continued more than 15 years after Chapman left.

It can’t really be said now with what we’re seeing with Alt 103.7 nearing a 3 share, but as an outsider looking in who follows large markets CBS seemed to have made a mistake ditching the under performing AC format on 103.7. The following Hot AC “103.7” and the short lived “Amp 103.7” formats were a disaster. Considering how well mainstream AC has done and did almost out of the gate for KDGE, the argument could be made there was clearly an audience for the AC format, but CBS/KVIL lost serious touch with the audience and the station failed due to execution. Whether they could have gotten that audience back I guess we’ll never know.

Also notable that KVIL is beating KRLD 6+.

 

[Huff]

This is probably the best the 103.7 frequency in Dallas has done in years. It’s been a mess for what, a decade?

KVIL's 2.9 in P6+ is its best share since August 2018.
In 25-54, it's share in June is the largest it's had since the Holiday 2012 survey, the last time KVIL went all-Christmas as an AC.

 

[101tm]

KVIL's 2.9 in P6+ is its best share since August 2018.
In 25-54, it's share in June is the largest it's had since the Holiday 2012 survey, the last time KVIL went all-Christmas as an AC.

Wow!

I also consider Audacy’s FM101.9 in Orlando - WQMP - to be an unlikely success as an alternative station, although Dallas has more history with the alternative format than Orlando.

 

[victorres43]

Wow!

I also consider Audacy’s FM101.9 in Orlando - WQMP - to be an unlikely success as an alternative station, although Dallas has more history with the alternative format than Orlando.

If WQMP was doing well, it's trending down in the 6+ ratings. (On the other hand, WTKS-HD2 is doing extremely well for a translator! Fairly high shares and almost similar cume to country WWKA and alternative WQMP. But, I don't see iHeart flipping WJRR in order to give the Beat a large signal.)

 

[101tm]

If WQMP was doing well, it's trending down in the 6+ ratings. (On the other hand, WTKS-HD2 is doing extremely well for a translator! Fairly high shares and almost similar cume to country WWKA and alternative WQMP. But, I don't see iHeart flipping WJRR in order to give the Beat a large signal.)

I didn’t realize they had fallen from almost a 3 share. WQMP is still doing better than a lot of Audacy’s other alternative dumpster fires like KXTE, WDZH, KROQ, WNYL, WSFS, or KROQ.

One market where Alternative has been on a major upswing is in Charlotte: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

WEND has been sitting pretty comfortably over the past year. Impressive for an alt station in the south in 2022.

 

[E-Cam]

Speaking of alternative ratings, I wish the San Antonio market would give alternative another chance. Alpha Media launched "App 103.3" in 2015 giving SA an alternative format for the first time. The station was well praised by listeners, including myself, playing 90s-2000s alternative blended in with indie rock of the 2010s. The reason why the station was called "The App" was because the station aired on an translator (along with KTFM-HD2's feed) and encouraged listeners to stream the station off a smart device.

But that was short-lived as App left the airwaves in 2017 after 95.1 ditched their classic hip hop format for latin pop. 103.3 picked up the classic hip hop format as "G103.3" (later to be flipped to Rhythmic CHR "We 103.3" and now simulcasting KLEY's Tejano format). Sources say that "alternative failed in San Antonio." Um, because it was on a small stick compared to "Metallica 99.5" who likes to play the same 20 90s-early 2000s songs every day for the past decade.

Too bad KTFM didn't flip to alternative as their current sports format isn't doing very well but we'll see what happens after a few years.

 

[MarkW]

WEND performs so well because the station has a great morning show, the station wisely retooled its music a bit, and because Charlotte has no active rock station.

KVIL had clearly benefited from the programming miscues and other maladies befalling KEGL. If that station cannot turn it around by year's end, the PD / Brand Manager should be replaced.

 

[victorres43]

Speaking of alternative ratings, I wish the San Antonio market would give alternative another chance. Alpha Media launched "App 103.3" in 2015 giving SA an alternative format for the first time. The station was well praised by listeners, including myself, playing 90s-2000s alternative blended in with indie rock of the 2010s. The reason why the station was called "The App" was because the station aired on an translator (along with KTFM-HD2's feed) and encouraged listeners to stream the station off a smart device.

But that was short-lived as App left the airwaves in 2017 after 95.1 ditched their classic hip hop format for latin pop. 103.3 picked up the classic hip hop format as "G103.3" (later to be flipped to Rhythmic CHR "We 103.3" and now simulcasting KLEY's Tejano format). Sources say that "alternative failed in San Antonio." Um, because it was on a small stick compared to "Metallica 99.5" who likes to play the same 20 90s-early 2000s songs every day for the past decade.

Too bad KTFM didn't flip to alternative as their current sports format isn't doing very well but we'll see what happens after a few years.

I'm not sure if San Antonio will be more receptive towards alternative than New York, Boston, or Miami. Heavy metal, yes, but indie rock?

I didn’t realize they had fallen from almost a 3 share. WQMP is still doing better than a lot of Audacy’s other alternative dumpster fires like KXTE, WDZH, KROQ, WNYL, WSFS, or KROQ.

Audacy may be in between a rock and a hard place here. Audacy cannot shift those stations more active like KTBZ, KVIL, KPNT, or WEND because most of these markets are not receptive towards hard rock radio. (In the case of Detroit, it may be tough to encourage WRIF listeners to tune to WDZH.) Yet there is a slim amount of indie rock/pop being hot on the charts right now, if any. The 90s grunge have become integral to the sound of many classic rock stations.

If alternative music is the "in" thing right now, then the fortunes of these stations will improve. But, again, radio stations have a reduced role in breaking new music, especially if music today is less reliant on local music scenes.

 

[101tm]

I'm not sure if San Antonio will be more receptive towards alternative than New York, Boston, or Miami. Heavy metal, yes, but indie rock?


Audacy may be in between a rock and a hard place here. Audacy cannot shift those stations more active like KTBZ, KVIL, KPNT, or WEND because most of these markets are not receptive towards hard rock radio. (In the case of Detroit, it may be tough to encourage WRIF listeners to tune to WDZH.) Yet there is a slim amount of indie rock/pop being hot on the charts right now, if any. The 90s grunge have become integral to the sound of many classic rock stations.

If alternative music is the "in" thing right now, then the fortunes of these stations will improve. But, again, radio stations have a reduced role in breaking new music, especially if music today is less reliant on local music scenes.

Too bad Audacy wasn’t around with this strategy 10 years ago when alternative was enjoying somewhat of a resurgence on both radio and crossing over to CHR. Had some of these stations launched then when the gold library was newer and there was popular new material being released, I wonder if their success would have gone differently, even with the format in a slump right now. They picked an awful time to start going Alternative all over the country.

 

[davideduardo]

I'm not sure if San Antonio will be more receptive towards alternative than New York, Boston, or Miami. Heavy metal, yes, but indie rock?

We can certainly say that alternative has not been a successful genre in Latin America. Whether the highly assimilated San Antonio Hispanic population might be more receptive is an unknown.

 

[victorres43]

Whether the highly assimilated San Antonio Hispanic population might be more receptive is an unknown.

San Antonio liked heavy metal (or still does?) more than most other places in North America. Many assimilated Latinos in San Antonio are probably still fans, even if the genre itself has less prominence today.

But, people in San Antonio are less receptive towards indie rock compared to Austin, Latino or otherwise.

 

[Rudy Fitzneris]

The Eagle is all over the place. One minute it's HEATHENS, the next it some classic rock song from literally 50 years ago. And then it's a weak talk show with zero attitude. Plus there's no morning show for the station to get behind.

KVIL sounds pretty decent. The imaging is generic. The station doesn't sound plugged in to the local scene. And again, like Eagle, it doesn't have a morning show. It needs a Dallas-centric morning show which is entertaining and plays about 4 songs per hour.

The best morning show in the metroplex by far is K-LOVE. Those guys are doing an incredible job.

 

[BBontheRadio]

The morning show should be the heart of every radio station.