The cheese pizza probably has a higher IQ than most of the on-air callers.
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The cheese pizza probably has a higher IQ than most of the on-air callers.
Reminds me of the old KRUD.Com cartoon....
the difference between a DJ and a large pizza?
The Pizza can feed a family of four
the difference between a DJ and a large pizza?
The Pizza can feed a family of four
Wasn't WMJX and WWBX direct competitors for many years when Mix 104.1 was owned by CBS?
The answer to his question is literally in the article I linked.
Kirk & Callahan didn't fair much better from my understanding.
K&C were much more competitive against T&R. Greg Hill show has just been a blood bath.
"That's right, Froggie!" But David Field wanted Magic to complete his "wall of women" portfolio (WODS, WWBX, WMJX).
Jamin 94.5 Hot 96.9 Kiss 108 and Mix 104.1 are all cannibalizing each other for the 18-34 crowd
Not really. There is significant difference between the playlist of each and even in the ethnic composition.
94.5 is based on hip-hop. 96.9 is Rhythmic AC. Kiss is conventional CHR, and Mix is Hot AC.
All stations share cume with others. The average PPM panelist hears 6 stations in 7 day period, and even more over greater time periods. Even favorite stations change every few weeks for many PPM panelists.
This is like saying "KFC and Pizza Hut are cannibalizing McDonalds". While having more choices may reduce the usage of each brand, it is more likely that, were there fewer options, people would just eat out less. Having a greater variety of quick food options actually increases the usage of the category.
I understand and agree with your statement, yet I still view much overlap between CHR and Hot AC as formats. They are not exactly the same, where Hot AC (at least with Mix) has a deeper playlist with older hits than CHR (at least with Kiss). But on a traditional midday or afternoon drive weekday drive, much of the same songs will be played across both stations.
As for Jamin and Hot, if there is greater cross-over between both, it's actually because iHeart chose to tweak Jamin's playlist to strengthen their competition with Hot. Hot came in as the "throwback" station, and Jamin was tweaked to include more past hits.
It's a function of how much new music you want in your mix. That's the reason why there are different formats. The different formats are aimed at different audiences. They may be in the same age range, but they are different people. So just looking at the 18-34 demo doesn't give you all of the specifics and variations within that demo.
To further your example, KFC and Pizza Hut are both owned by the same company. Some people want pizza, and others want chicken. In radio, Jamn and Kiss are owned by the same company. So they may aim at the same age, but not the same people.
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As is Taco Bell. Where I am, KFC and Taco Bell are in the same building, with the menus of both displayed at the drive-thru. I've also seen KFC/Taco Bell/Pizza Hut all-in-one locations elsewhere.
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The point is no one at Yum! worries that Taco Bell is cannibalizing KFC. Different strokes for different folks. You have Coke, Sprite, and Diet Coke. You have Fritos Corn Chips and Lays Potato Chips. Different products owned by big companies. This is how we run radio clusters. Not as individual stations, but as a group. The goal is NOT for individual station ratings, but to deliver the audience that advertisers want.
I don't debate this. Just that with the case of Mix and Kiss in Boston, that overlap (should it be on the greater side) can siphon listeners from one of the fore mentioned stations. Where with Kiss and Jamin, it's just as you stated. They're both owned by iHeart, thus target different demographics. The overlap won't be as great.
It was the same thing with The Bull and WKLB (as I read it here; I don't listen to country). When Evolution was flipped to The Bull, they aimed younger. In response, WKLB shifted the playlist to compete.
Yes, they're will always be overlap. But in the case of Mix and Kiss, Mix to me has a greater advantage with a wider playlist. Kiss is strictly Top 40, and it's asset can also be a crux. All it takes is for a modern sound to lose its connection with the audience, and Kiss will struggle. One of my personal criticisms of it is that it relies too much on new, as is the function of CHR. Leaving my personal disconnection with Pop music aside, my critique has always been that it has little to no long term memory. Six months later, it's as if a song doesn't exist.
Yet, with Mix, my critique has been that it's the station that plays itself off as it's always been in the know. For example, when No Doubt's remake of "It's my Life" became a hit about 20 years ago, Mix (as Mix 98.5) began to include the original version by The The, when advertising how they played the 80s, 90s, and Today. My wife (who was my girlfriend at the time) would finally tell me to shut up because I spent most of that time calling them the Johnny Come Lately station.
Maybe, but they're owned by different companies. They also have different percentages of currents. So that means they have different audiences. The more currents a station plays, usually the younger the audience. Mix has a combination of currents and Gold, so it's an older audience. The fact that they share a few songs is irrelevant.
The key part of that sentence is "to me." Because the fans of Kiss don't care about a wider playlist. They care about hearing their favorite currents, and hearing them whenever they tune in. They're different people from the typical Mix listener.
I'll give a long-ago duopoly example. I interned at a group that had 5 stations in our Hemisphere's largest market. One was MOR, one was ranchera, one was tropical. But two were Top 40.
Huh? the difference was that one Top 40 played half songs in English and half in Spanish while the other played all Spanish Top 40 hits. There was 50% overlap, but different audiences.
So even if a format has the same name, the execution and playlist differences make it a different station.
Huh? the difference was that one Top 40 played half songs in English and half in Spanish while the other played all Spanish Top 40 hits. There was 50% overlap, but different audiences.
So even if a format has the same name, the execution and playlist differences make it a different station.
That actually does have some merit. Should time change, and that number shrink, and we might see Kiss fade away into something else.
As for it being different companies, I agree. That's why I bring up my comparison of the Country stations and in my original reply about Jamin and Hot. The same can be said about WZLX and WBOS.
My take is that Mix and Kiss are two different stations. Just that CHR's greatest strength, which is new music, can also be its crux. I'm sure it bills well, and that's just an assumption based on the age and denographics of its target audience. But, I am reading speculation here that Kiss is slipping a bit since Matt retired. I don't forecast it going away, anytime soon. If anything, I would predict a rebranding with the same format before ever seeing it going away. Just that, we are coming into a point of a generational shift. That could lead to a decline in listeners. It could also lead to an increase in listeners.
Now I think that you meant that the original version was by Talk Talk instead.
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