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Latest trends?
- Thread starter jrplbg
- Start date
KMVN saw some nice improvement in May - possibly off the TV campaign.
KXOL continues to grow as they play more hip-hop.
Jack was off a bit - but still solid.
KRBV is gaining slightly.
KXOL continues to grow as they play more hip-hop.
Jack was off a bit - but still solid.
KRBV is gaining slightly.
KMVN showed improvement in the Riverside market as well.
KBIGs ratings doesnt surprise me. Lately, they have been playing songs from the 60s and early 70s (and that HORRIBLE Delilah) alongside everything else.
KDAY's LA decline continues
KBIGs ratings doesnt surprise me. Lately, they have been playing songs from the 60s and early 70s (and that HORRIBLE Delilah) alongside everything else.
KDAY's LA decline continues
jrplbg said:
12+ really isn't used that much to make sales, but it is a factor.
KRTH sounds better than it has in years even though they have some suspect talent; it's the music that's the big star at 101.1.
Star has stabilized now with a more friendly morning show and lineup, plus the music seems to be jelling.
KOST is a puzzle other than the fact that they haven't been doing much promotion other than their anniversary prizes and a few trips here and there.
KOST has come up 2 tenths of a point in Persons 25-54. Since the numbers for them are consistent across most shifts it's not a deejay thing, but a station thing. They go up and down, so I wouldn't panic yet.
KMVN has reaped the rewards of a heavy TV campaign. 4 or 5 million bucks will do that, but they still sound awful. KBIG seems to be making all the wrong moves. It's like they want to give Movin the lead in the dance market. They're playing more mainstream AC and added the truly awful Delilah. I predict more downward movement at 104.3. Don't really know what Hot did to get better numbers as they really sound the same. KIIS's appeal is evident and it shows in the numbers. It'll be interesting to see the actual book when it comes out to see how it averages...
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nvrbbh
Guest
Nice movement for Movin? That's all they got for their investment? Exchanging .2 of a point with KBIG. It should be noted that the music mix at Movin is changing and you'll be hearing more KHHT music on Movin some of which is already in rotation (negative IMHO). Movin also had no billboards or tv spots in the market until this week since prior to the Memorial Day weekend so expect a weak June.
This station continues to be at the bottom of the heap and won't last out the year.
The real hole in this market continues to be a station that hits KIIS on the right side with as a more balanced CHR/Hot AC not playing oldies and going after KBIG.
This station continues to be at the bottom of the heap and won't last out the year.
The real hole in this market continues to be a station that hits KIIS on the right side with as a more balanced CHR/Hot AC not playing oldies and going after KBIG.
nvrbbh said:
From what I heard, they more than doubled from April to May - with shares north of a 2.0 in the 25-54 cell in May. LA Radio teased a story for tomorrow - so we'll see what that brings.
Once again, a 12+ rolling means nothing - so quit using it.
N
nvrbbh
Guest
Factor in curiosity for any bump. Emmis can not sustain $5 million for promoting this turkey for a bump that won't last.Radioresearcher said:
This is also called a trend. Something we won't even have after this year.
N
nvrbbh
Guest
Why has no one mentioned Go Country? That will end up being the real success story of 2007.
One more note on Movin. The only thing thay have done right so far is fire Boomer. He was terrible on the air. So self-serving.
One more note on Movin. The only thing thay have done right so far is fire Boomer. He was terrible on the air. So self-serving.
sfradio said:
Same owner, suposed to complement each other.
Radioresearcher said:
From what I heard, they more than doubled from April to May - with shares north of a 2.0 in the 25-54 cell in May. LA Radio teased a story for tomorrow - so we'll see what that brings.
Once again, a 12+ rolling means nothing - so quit using it.
[/quote]
Ah, the danger or the 12+. Movin moved up 140% from month to month in 25-54, beating Hot 92.3 and KBIG, to name two ecamples. That was the second largest 25-54 move in the trend, right after the 1.4 share move upwards in that demo by the KRCD combo, and folllowed by the 0.8 move up by Sol's country station.
DavidEduardo said:
Thank you David...
Ah, the danger or the 12+. Movin moved up 140% from month to month in 25-54, beating Hot 92.3 and KBIG, to name two ecamples. That was the second largest 25-54 move in the trend, right after the 1.4 share move upwards in that demo by the KRCD combo, and folllowed by the 0.8 move up by Sol's country station.
[/quote]
sfradio said:
KDAY has always done better in the Riverside metro than Los Angeles. The coverage area of KDAI/Ontario is massive.
Rebafan said:
It also broke into the 2-share range in 25-54, but is still lagging what KZLA did. It has likely peaked, but definitely a good move for Levine, considering the low billings on the classical format in the last few years.
Flanking KIIS from the Hot AC Side
IMHO, KYSR's good step of redefining itself a few months ago has now stalled. Their mix has become predictable and repetitive - how much can the same tired recurrents from artists like John Mayer, Red Hot Chili Peppers, Soul Asylum, LINKIN PARK, etc. be played in what feels like heavy rotation? Their #s did creep up a bit but their recent trends seem to have plateaud.
Agreed. Look South to SD where Sophie at 103.7 just debuted Friday (6/22) and is accomplishing this with a slight AAA flair to it. Sophie reminds me of our old beloved KNX-FM with more of a CHR mentality. If I were CCLA, I would look at KYSR to be tweaked in this direction. It will still be part of their WOW (wall of women - to paraphrase Glenn here), but it will do a better job of capturing this hole for a current intensive balanced CHR/Hot AC that RadioResearcher so rightly points out is still vacant in this market.nvrbbh said:
IMHO, KYSR's good step of redefining itself a few months ago has now stalled. Their mix has become predictable and repetitive - how much can the same tired recurrents from artists like John Mayer, Red Hot Chili Peppers, Soul Asylum, LINKIN PARK, etc. be played in what feels like heavy rotation? Their #s did creep up a bit but their recent trends seem to have plateaud.
N
nvrbbh
Guest
DavidEduardo said:
Ah, the danger or the 12+. Movin moved up 140% from month to month in 25-54, beating Hot 92.3 and KBIG, to name two ecamples. That was the second largest 25-54 move in the trend, right after the 1.4 share move upwards in that demo by the KRCD combo, and folllowed by the 0.8 move up by Sol's country station.
[/quote]
You're all getting overly excited about what will amount to sampling due to a massive tv and billboard campaign not seen in this market in years that disappeared just prior to Memorial Day and has just resumed this week in a more limited fashion. This is the real station that has peaked.
The stations playlist has already been tweaked from that period in May yet the tv spots don't reflect the new flavor that has been added to Movin. Now with even more mess.
One trend doesn't make a book and you can't sell a trend. Who's posted that before?
Re: Flanking KIIS from the Hot AC Side
David, I'd take credit for that ... but I don't know how big that CHR/Hot AC hole is. Someone else said that.
There are a few holes left in the market, but not many. But I expect to see some drama in 2008 once PPM comes.
David at USC said:
David, I'd take credit for that ... but I don't know how big that CHR/Hot AC hole is. Someone else said that.
There are a few holes left in the market, but not many. But I expect to see some drama in 2008 once PPM comes.
Re: Flanking KIIS from the Hot AC Side
Sophie is new, that newness could wear off in a month or so if their PD isn't on top of it, but I agree, if this is the next cool format, tweaking Star in this direction could be a good thing. The thing to remember with AC stations is that they're at the mercy of the record companies. Stations like KOST especially are always in need of new product and that's hard to come by at times...David at USC said:
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