Laughlin out at CBS LA?

[davideduardo]

Considering that KSCA, KLVE & KLAX have been in the Arbitron top ten for all of the past fifteen-plus years and with solid 25-54 numbers to boot, Mr. Baxter really needed a reality check before writing such nonsense.

Kevin was writing an article on the ratings back in the 90's. He had a royquote(tm) about being a non-believer in the ability of a Spanish language station being #1. The statement was not Kevin's.

A 'good Hispanic????' What the heck is that???

Per Roy, one that does not listen to Spanish language radio. That's why rankers out of his place did not even include the Spanish language stations.

Oh, and KBUE has also been in the top 10 for most of the last 10 years, and KRCD has been there for several years now, too.

 

[returnofbongo]

Actually, David, even though it is widely known that you believe you know everything, is it possible that his rankers didn't have Spanish stations on them because when talking to buyers of English speaking media (2 budgets, spanish language more often than not has a separate budget if not an entirely separate agency placing the business), your stations are a non-issue, regardless of numbers? Is it possible that you are just a little sensitive (or self important, you choose)?

 

[davideduardo]

is it possible that his rankers didn't have Spanish stations on them because when talking to buyers of English speaking media

Then ethical considerations require labeling as such. A sin of omission is still a sin.

(2 budgets, spanish language more often than not has a separate budget if not an entirely separate agency placing the business),

Actually, as often as not or more often buys come from general market agencies, particularly at the local and regional levels. It's still common to have to call for Spanish copy or creative because a buyer did not even notice that Spanish langauge stations were on the buy... which is also the reason, or one of them, why you hear some English langauge spots on Spanish langauge stations.

 

[returnofbongo]

David, what ethical considerations are you talking about? There is no "ethical" issue taking stations that speak a different language off a ranker...get over yourself.

Second, you are factually wrong. "most" business does not come from the same agencies..."some" business comes from the same agencies. If you don't believe me, go to the sales department and ask them. Then come back and show the comparison of business from Hispanic agencies and that from General Market agencies

You are wrong...again (at least you are consistent). By the way, I asked if it was "possible", which you neglected to answer, BECAUSE, you would have to accept the fact that perhaps, you are wrong (again)...just a thought.

 

[davideduardo]

David, what ethical considerations are you talking about? There is no "ethical" issue taking stations that speak a different language off a ranker...get over yourself.

This is sort of like leaving off your DUI from an employment application.

If a ranker is presented to a client that shows the "Top 10" staitons in LA, and it does not have KRCD, KLVE, KLAX, KBUE and KSCA on it, it is not a top 10 list. It is a list of the top stations in English. Since in some demos as much as 40% of listening is to Spanish language radio, such a list is devious and unethical unless the title says something like "Top Ten English Language Stations."

This is a lot like rankers in the 70's that did not have the Black / R&B stations on them... it comes from an ugly side of radio.

Second, you are factually wrong. "most" business does not come from the same agencies..."some" business comes from the same agencies.

The local and regional agency accounts are more likely to come from a general market agency. Many use creative boutiques to do the spots, or have an in-house Hispanic unit.

If you don't believe me, go to the sales department and ask them. Then come back and show the comparison of business from Hispanic agencies and that from General Market agencies

I've been an NSM, GSM and DOS. I am quite aware of where the money comes from. I also do occasional agency calls. I sold my first agency buy when I was 15... it's all documented, too.

You are wrong...again (at least you are consistent). By the way, I asked if it was "possible", which you neglected to answer, BECAUSE, you would have to accept the fact that perhaps, you are wrong (again)...just a thought.

No, it's not possible. Using rankers that leave our half of the top 10 stations in the market in most demos is generally an effort to cover up the fact that you need Spanish language radio to get decen r&f in LA.

 

[returnofbongo]

Thank you, David. You have given me hope. You sold your first Agency deal at 15? You were a GSM, DOS and blah blah blah. You are a pathological liar. The first broadcast company to go into chapter 11 will not be CC, it will be Univision. Because any company that will hire management like you is clearly out of touch... Best of luck at your new gig programming the music at Starbucks...I'll have a non fat grande latte, half caf with 1 equal. Thanks David.

 

[davideduardo]

Thank you, David. You have given me hope. You sold your first Agency deal at 15? You were a GSM, DOS and blah blah blah. You are a pathological liar.

You missed the part about it all being "verifiable."

I sold a Coke campaign, via McCann, for my High School paper. The tear sheet is on my website and framed in my office. That was two years before I owned my first radio station, of course.

When I owned statons, I was GM and GSM and a bunch of other things, including DoE. Then I was NSM for Pueblo Communications' San Juan stations from '75 to '80 and then Metroplex's AM in Miami in the early 80's, and GSM and then DoS/NSM of UnoRadio Group in Puerto Rico from 1985 to 1992.

Anecdotally, when with Metroplex (in the Arbitron Information on Demand, or "AID" era) Erica Farber was the person who prepared our national research presentations.

When you are going to call a person a "pathological liar" you might check whether you are simply going to look foolish in the aftermath.

 

[returnofbongo]

...and just because you SAY something, does not make it "verifiable" or true. Or, perhaps it does, I have a mug that says "worlds greatest golfer"... it must be true. ;D

 

[observer8057]

David, what ethical considerations are you talking about? There is no "ethical" issue taking stations that speak a different language off a ranker...get over yourself.

Second, you are factually wrong. "most" business does not come from the same agencies..."some" business comes from the same agencies. If you don't believe me, go to the sales department and ask them. Then come back and show the comparison of business from Hispanic agencies and that from General Market agencies

You are wrong...again (at least you are consistent). By the way, I asked if it was "possible", which you neglected to answer, BECAUSE, you would have to accept the fact that perhaps, you are wrong (again)...just a thought.

What is it about Internet discussion boards that brings out the nastiness in people? Perhaps they really are that way, but face-to-face they hide their grumpiness. Given the semi-anonymity of the Web, they let their vitriol spill all over their keyboards, allowing them to lower the level of discourse to the street.

Again, I have never dealt with Mr. Gleason, nor have I had any dealings with his company, but it is clear to this observer that he is pretty darned sharp, and does not deserve the childish rantings of certain other posters.

Why the meanness? Lighten up, kids! Take your nasty comments elsewhere. Try them face-to-face and feel the love. Yeah, right!

 

[davideduardo]

...and just because you SAY something, does not make it "verifiable" or true.

However, data which is posted that can be confirmed by documents, witnesses, etc., is indeed verifiable.

The items you are playing "Doubting Thomas" on are among those that can be verified.