The guy above has made the same comments on other boards and others have attempted to explain why radio works the way it does...but, I will attempt to explain it again.
M-O-N-E-Y. Period.
Got no ratings? Got no money. Well, unless you have an absolutely awesome sales team, but those are few and far between. The sad fact of the matter is most if not all sales teams sell the numbers, not understanding the fact that if you live by the numbers, you die by the numbers.
Most radio listeners are not music experts, music lovers,etc. They just want to hear a great song...they know. I don't know if you are aware of how music scheduling works, Rover...my bet is that you have no idea how a station works, so I will tell you. New music is added in overnights...and slowly drifts into other dayparts. People are weird about music they do not know...unless it is the new song by some psycho freak named Britney. The very fact she has a new song is headline news so it goes straight to mornings.
The reason your stations in the glory days of the 70's played any damn thing they wanted was because of one thing...NO COMPETITION! Hell, that was the deal as late as the mid to late 80's...one rock station, one country station, one urban station. In your day...there probably was not even a rock station...just Top 40. They played whatever they wanted because there was nowhere else for listeners to go.
Now, if I want new rock...I have my active rocker...classic rock...ditto...dance...my rhythmic ac....and if nobody is playing all the 80's rock I love like Racer X, Jason Becker and Marty Friedman's "Cacophany", Dokken, Every Mother's Nightmare, Pretty Maids,etc....I go to friggin Sirius' Hairnation! If you work for awesome PDs like I did in BR and Dallas, you can even do a show dedicated to a particular genre of music for those who are diehard fans (in my situation, a show showcasing 80's rock called Hairball). You image the daylights out of it so those tuning in who are not familiar with the music know it is a specialty show.
Radio is free...you don't have to listen...and it is not gauranteed in the Constitution of the United States that stations play the eclectic music mix desired by every individual on the planet. It amazes me to read posts on these boards by these guys who think they have ownership of a particular frequency and only THEIR format of choice should be allowed to reside there. Crazy. ???
It is called an ipod...get one. You complain about the jocks all the time anyway...your ipod is jock free. ;D Unless of course you want me to do one of my...how did you describe it...."Perky" breaks for you...

In all my years of doing radio...not once have I been described as perky. Now I know for a fact that you do not listen.
