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Lites out

neo11 said:
Research, however, seems to be telling radio stations how to attempt to retain the listeners they already have. It does not seem to be doing much of a good job promoting compelling radio programming that will bring back listeners who have abandoned terrestrial radio.
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That's because there aren't many who have left... about 2.5% is the decrease in Americans who use radio over the last 15 years.

Research can take many forms. Music research finds out what people who have an affinity to a particular station's format would like to hear and what they do not want to hear. Perceptual research finds out why people listen or don't listen to a particular format or station.

There have always (30+ years) about 5% who do not listen in a given week, and about 7% in any market who listen very minimally. Most of the losses, as small as they are, are among light users who do not offer much to radio even if they were to come back.

And as far as endless liners, promos, and chest-pounding, yes, you're right, it is a good idea. But since the topic of this thread is specifically the changes at Lite FM, it should be noted that you never heard any sort of chest-thumping of that sort from that station, despite their success.
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Lite had no liners promoting Lite? Lite had no promos promoting the music mix or the morning show? Come on....

PPM requires different techniques. Stations that try to use the same bag of diary-related tricks will not like the news the PPM will bring.
 
DavidEduardo said:
neo11 said:
Research, however, seems to be telling radio stations how to attempt to retain the listeners they already have. It does not seem to be doing much of a good job promoting compelling radio programming that will bring back listeners who have abandoned terrestrial radio.
Click to expand...

That's because there aren't many who have left... about 2.5% is the decrease in Americans who use radio over the last 15 years.

Research can take many forms. Music research finds out what people who have an affinity to a particular station's format would like to hear and what they do not want to hear. Perceptual research finds out why people listen or don't listen to a particular format or station.

There have always (30+ years) about 5% who do not listen in a given week, and about 7% in any market who listen very minimally. Most of the losses, as small as they are, are among light users who do not offer much to radio even if they were to come back.

And as far as endless liners, promos, and chest-pounding, yes, you're right, it is a good idea. But since the topic of this thread is specifically the changes at Lite FM, it should be noted that you never heard any sort of chest-thumping of that sort from that station, despite their success.
Click to expand...

Lite had no liners promoting Lite? Lite had no promos promoting the music mix or the morning show? Come on....

PPM requires different techniques. Stations that try to use the same bag of diary-related tricks will not like the news the PPM will bring.
Click to expand...

No, you must have misunderstood me. You didn't hear a lot of "we're #1" style self-promotion on Lite, which makes sense since I wouldn't expect an AC to be as over the top as a CHR or Urban station, for instance (though I have heard some other AC's do it as well).
 
neo11 said:
No, you must have misunderstood me. You didn't hear a lot of "we're #1" style self-promotion on Lite, which makes sense since I wouldn't expect an AC to be as over the top as a CHR or Urban station, for instance (though I have heard some other AC's do it as well).
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Sorry! I did misinterpret you. However, much of what is on a light (or is it "lite") AC in the past had to do with increasing memorability of at-work listening, especially when someone else controlled the radio. With the PPM, the mechanics change a lot since memory is not an element in getting credit.

I wish I could find the link to a parody of AC tv commercials that is somewhere on Utube... Puky voice says, "At Lite 107.7 it's all about the mix!" and it has a bunch of moronic "listeners" saying, "its the mix" "yes, its all about the mix" and "its the mix" followed by our puker saying, "and all your favorite artists like " and more dumb looking listeners saying, "Phil Collins" "and Billy Joel" "yes, and Phill Collins" "Madonna, too" "right, and Phil Collins." Just hysterical, and showing what was done to condition listeners to attribute the favorite artists to a station in the diary.
 
mostb1 said:
DavidEduardo said:
mostb1 said:
This isn't just happening in New York. It's a mandate at Clear Channel. All Clear Channel stations are dropping or slimming down on positioning statements, slogans, logos etc.. Other examples (all from Los Angeles) are KBIG in will soon just be 104.3, Hot 92 Jamz will just be Hot 92.3 and KIIS-FM will have a new logo with a small KIIS-FM and a huge 102.7.

The is not only in response to the PPM but also a reaction and solution to making all their stations sound and feel more like an IPOD.

So, no, it isn't a reaction directly to any in-town competition as this is a mandate from headquaters in San Antonio to all CCU stations.
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Sounds like a smart and researched move...
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Sounds like something dumb that will only help destroy radio even faster. We all know about radio research. It's something that is driving people to ipods and the internet...

I wouldn't be trying to sound like an ipod, I'd do exactly the opposite to "stand out" in the diversified world of entertainment.
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All correct. Although I've had a tape or CD player in the car for a long time, I used to prefer the radio, because it had variety. No longer. New York has to be the worst formatted radio market in America. Great if you like dance/rap/hip-hop, bad for the most part if you like anything else. My personal taste leans primarily to 60's oldies, with some ancillary interest in country, classic rock and classical. NYC has the last two, but I wouldn't call either WAXQ or WQXR great radio stations.

It's gotten to the point that I only listen to terrestrial radio in the car, and even there, not too much. At home, it's about 80% streaming audio on line. Radio is missing the boat, I think. I just have this hard time understanding why I'm irrelevant to advertisers when I'm in my prime earning years (I'm 47). Big market radio seems basically interested in <25 listeners only. It is better in medium and small markets, where the advertising base seems to be more local than national. Local advertisers actually WANT someone my age to patronize them. What a concept!
 
New York has to be the worst formatted radio market in America

That is the state of radio today. Just insert your city in the place of New York, and the statement remains correct. I am in San Francisco, the programming here is also the worst in America.

Maybe the new owners of Clear Channel will have some forward thinking and do what is right for radio.
 
1069_KIFR said:
Maybe the new owners of Clear Channel will have some forward thinking and do what is right for radio.
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There are no "new ownners" as the shareholders, the DoJ and the FCC have not approved the offer.

And, whatever happens, the same management will be in charge.
 
David, they said that when Randy Michaels was there too. The same management will still be in charge! Yes, you are most likely right too, but for how long? New brooms sweep clean just a matter of time. That kind of money is seldom invested without new management grabbing the reins of control rather quickly. Wouldn't you if you invested this amount of cash into a group so large?
 
RadioStarOne said:
David, they said that when Randy Michaels was there too. The same management will still be in charge! Yes, you are most likely right too, but for how long? New brooms sweep clean just a matter of time. That kind of money is seldom invested without new management grabbing the reins of control rather quickly. Wouldn't you if you invested this amount of cash into a group so large?
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No, I would not. Changing a successful management team is tantamount to throwing out much of what was paid for the group. The buyers are investors, and see CCU as a good investment. If I buy shares in GE, it's because I believe in the company as it is run now...
 
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