SUPERCASTER said:
If broadcasters have all this fantastic programming to put on HD radio that is so wonderful and compelling enough to make consumers drop everything and run out to spend hundreds of dollars each for new HD radios, why don't they put it on their analog channels, where they could get better ratings, sell ads to advertisers, make money, delight their shareholders, and actually have real listeners?
The answer is, they have no such programming, otherwise it would be on their main analog channels. It is just another fraud.
The big lie again. Lies, and more lies, covered up by another layer of lies.
When you get a chance, look up the word "niche."
There are a lot of formats that could be somewhat viable that don't merit a primary frequency.
Liberal Talk - the ever imploding Air America keeps losing its spot on traditional stations, but it might find a home on HD2.
Country - country has a huge and passionate fan base, but apparently not large enough to sustain a traditional channel in the country's #1 and #2 markets. It has found a home on HD2 in LA and NY.
Deep Tracks - album cuts aren't "popular" music by definition, but they clearly have fans. Not enough to sustain a traditional channel in most markets, but enough to justify an HD2 channel.
Decade Channels - they fail just about any time they're put on a traditional frequency. All 80s stations were all the rage a few years ago - until everyone found out they have a shelf life of about 6 months. I personally don't see the harm of devoting an HD2 channel to them.
Smooth Jazz - smooth jazz stations typically have very large fan bases that are extremely passionate about the music. They turn out in droves for concerts and other station promotions. Unfortunately, they're also too hip for the room and can't be bothered with filling out Arbitron diaries so they lose their traditional channels. They would be a perfect match for HD2.
Triple A - See Smooth Jazz... Different music, roughly the same attitudes in the fan base.
Gay Radio - WKSC-HD2 is apparently doing well with the gay community in Chicago. Is the gay community large enough to support a traditional signal? Probably not.
There's any number of unique formats that can flourish on HD2 but aren't worth wasting a traditional signal on. Tropical, Heavy Metal, All Beatles, Gospel, All Mix Show, Retro Alternative, Blues, Spanish News, Live Tracks, Dance.
These are all formats currently being broadcast on HD2 that could not sustain a traditional channel from a revenue standpoint in their respective markets. Gospel can sustain a traditional channel in the deep south. It can't in the north, but fans could find a home on HD2. Tropical or Carribean might work well in Miami on traditional radio. It probably can't support a traditional signal in Washington D.C. but it could find a home on HD2.
I realize I'm lying through my teeth and there couldn't be a shred of truth in any of this. There couldn't possibly be fans of 80s music, or deep tracks, or jazz that might be interested in this stuff.