I get in the car, start it up, and what do I hear on 106.7? BLAH, BLAH, BLAH. Yes, we now have Rover in the morning. Bad move Clear Channel. I know at least a dozen people that will no longer listen in the morning. Don't we have enough chit-chat morning shows?
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Looks like it's time to load up the mp3 player for the mornings...
- Thread starter xiradiodotcom
- Start date
Eww. I guess Rover's trying to syndicate again, even after the disaster on CBS. I don't get the guy, I listen sometimes on WMMS when I'm at college and he gets on my nerves, actually, it's not him so much as it is his stupid sidekicks. The obligatory female he has is incredibly annoying, as well as the guy who's sole purpose it seems is to have a moronic opinion on everything.
Why do so many stations talk in the morning, as opposed to playing music?
It gets ratings...far more than playing music does.
I feel for you guys, I really do. But an "all music in the morning" station has failed every time. People say they want it, but give it to
them, and they don't listen.
Don't ask me why that is? I don't know. I just know heavy music stations always rate lower than the stations with personality talk.
You can play music...and do personality talk...but to be everyone's i-Pod in the morning doesn't work. Never has.
And that's why few try it.
It gets ratings...far more than playing music does.
I feel for you guys, I really do. But an "all music in the morning" station has failed every time. People say they want it, but give it to
them, and they don't listen.
Don't ask me why that is? I don't know. I just know heavy music stations always rate lower than the stations with personality talk.
You can play music...and do personality talk...but to be everyone's i-Pod in the morning doesn't work. Never has.
And that's why few try it.
Fly 92.9 in Dayton has stuck with all music in the morning with no personality for two plus years now. Mix 107.7 and 99.9 Lite FM mix music and personality. I like a little music and a little personality along with news and weather updates. What I hate is syndicated morning shows that talk the entire show and don't play music at all, i.e. Rover, Bubba The Love Sponge, Mancow, and Bob and Tom.KevinFodor said:
Kevin is right on the money here...all music doesn't work usually. I guess the best thing to do is if you're a diary keeper is to always listen to and support stations that play a lot of music in the morning. They're the people that rate stations with talk shows in the morning highly. However, with the PPM coming soon to Columbus, that could change. We'll see.
I believe the reason a little talk does better than all music is because people want to hear that their is a person on the other side of that radio. It gives us someone to bond to in a social sense. Especially if that person is local, so we know they are dealing with the same weather, traffic and local issues that we are. This may also be why Syndicated DJs or shows are so disliked by many of us, as the syndicated person is not going through the same things we are, and we know that some local jock lost their job to that syndicated so and so.
As for why some morning shows seem to have diarrhea of the mouth.... well, maybe they just like to hear them selves talk.
As for why some morning shows seem to have diarrhea of the mouth.... well, maybe they just like to hear them selves talk.
I'd expect radio to be even more personality driven than before since most people have Ipods. That's what will separate radio from the Ipod.
Ohio radio man said:
A personality driven music format is one thing, but 5 solid hours of talk is called talk radio.
xiradiodotcom said:
If I'm forced to listen to talk radio, it should be at least news. Certainly not a fan of Sports Talk, Left Talk, Right Talk, Therapy Talk or even Shock Jock Talk.
I prefer a music format with the "local" DJ telling me what songs have played, whats coming up, and maybe artists/concert info and the occasional News/Traffic/Weather updates. Comments about recent events and jokes are welcome, but not endless ramblings.
alans613 said:
Yes. No doubt this is what you were getting out, but stations in a lot of PPM markets are going to more-music mornings. PPM changes the rules (although on the flip side, knee-jerk reactions or pure copycat over-reaction can't be a good thing). I've read that afternoons are starting to pull a bigger audience in than mornings in stations in some markets since the switch to PPM. And some morning talent at high-profile stations are being told to play more music and cut down the chatter, or sometimes being let go entirely.
Look at 103.9. Set aside for a moment any personal dislike you may have for the music and/or syndicated programming in general. Setting aside the fact it's missing the local connection and possibly taking away jobs, their morning show is a good example of something that's music-oriented and largely "schtick-less" but still has plenty of personality (and of course break-ins for local news, weather, sports, traffic). The air talent exudes a warmth and personality, NOT a liner-card reader sound. He shows gentle but engaging humor, along with a real enthusiasm for, and knowledge of, the music that is appropriate for a station that images itself around a reverence for that particular music. (To anyone reading this, please don't get hung up on whether YOU like the music -- that's understandably important to you, but isn't relevant to the point I'm making here about how PPM-era morning programming can be music-oriented but still have plenty of personality and information)
alans613 said:
Nope... Rover was on WAZU, back when he was based out of Chicago and the satation was owned by CBS. Opie and Anthony were on in the afternoon. that went on untill Wilks bought the station and changed it to country
Quote from the Seattle- Tacoma board here on Radio-Info.
"His name is Rover(From WXTM/Cleveland). He'll be based at Chicago's WCKG and will also be heard on Infinity's WAZU/Columbus(Ohio), WMFS/Memphis, WKRK/Detroit, WAQZ/Cincinnati, and WZNE/Rochester, NY.
J
jharmon
Guest
I have an Iphone 3GS with a traffic and weather app on it. Plus it has favorite music and other information that I need in the morning. Now, I don't have to listen to morning radio for anything. Radio is not relevant at all to a lot of people. Especially the 18-34 demo that left a long time ago for Ipod, mp3 satellite, etc.
Why as a listener do I need anyone on a morning talk show trying to espouse their opinion on me when I am old enough and highly educated enough to form my own opinions about whatever issue they are trying to explain. I can think for myself, thank you.
Why as a listener do I need anyone on a morning talk show trying to espouse their opinion on me when I am old enough and highly educated enough to form my own opinions about whatever issue they are trying to explain. I can think for myself, thank you.
Rover Radio is one of my favorite morning talk show now. To repeat someone who emailed Rover on his show this morning, he is one of the least obnoxious syndicated talk show on the air today. Also, being based out of Cleveland, he is somewhat of a local morning talk show. That is sure a plus for his show!
gabigley1 said:
It sure is a hell of a lot better show then Bob & Tom over at 99.7.
O
ohgary
Guest
Why is it so hard to have a radio station that plays music.
Music was ok on 106.7 in the morning, but now Rover will not shut up.
99.7 (and 102.3 north of Columbus) has bob and tom with replay after replay of the same bits. can not tell its a repeat or new show.
96.3 with 1 song and hour and while Daddy wags is interesting to listen to, I want music in the morning.
I am a bit old for radio u so that is out.
95.1 is ok, but the signal get pretty weak as you get into Columbus proper.
104.3 and 103.9 has been a safe place but like a little more rock.
95.5 is ok for county, but they have been chatting a lot more.
92.3 has more woody talk than music.
107.1 is pretty weak north for much of my commute.
102.3 is ok, but prefer a little more traditional country
what t do..
Music was ok on 106.7 in the morning, but now Rover will not shut up.
99.7 (and 102.3 north of Columbus) has bob and tom with replay after replay of the same bits. can not tell its a repeat or new show.
96.3 with 1 song and hour and while Daddy wags is interesting to listen to, I want music in the morning.
I am a bit old for radio u so that is out.
95.1 is ok, but the signal get pretty weak as you get into Columbus proper.
104.3 and 103.9 has been a safe place but like a little more rock.
95.5 is ok for county, but they have been chatting a lot more.
92.3 has more woody talk than music.
107.1 is pretty weak north for much of my commute.
102.3 is ok, but prefer a little more traditional country
what t do..
Bob and Tom were old and tired five years ago.ohgary said:
As far as music in the morning, I think someone covered it earlier in this post that music in the morning doesn't work ratings-wise for stations. It must work somehow here in Dayton, since Fly 92.9 plays all music in the morning with news and traffic updates only.
Music in the morning IS working for many stations under the PPM, especially where the morning team doesn't really fit the overall station personality ("stationality"). So, even in a moves-at-the-speed-of-molasses market like Columbus we'll probably see some new more-music morning shows and/or existing shows re-tooled to talk less. Of course, since talent isn't paid as well here there's less urgency to can them if the morning ratings drops under PPM aren't too severe.
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