Nu_Roo_2 said:Music in the morning IS working for many stations under the PPM, especially where the morning team doesn't really fit the overall station personality ("stationality"). So, even in a moves-at-the-speed-of-molasses market like Columbus we'll probably see some new more-music morning shows and/or existing shows re-tooled to talk less. Of course, since talent isn't paid as well here there's less urgency to can them if the morning ratings drops under PPM aren't too severe.
I hope PPM makes changes for the better in Columbus radio, but if it is suppose to just do what the system that is in place is now is doing, I don't got my hopes up for it.