Los Angeles Radio Ratings: April 2023

[pjc1961]

Covering the survey period from Thu. 3/30/2023 thru Wed. 4/26/2023, age 6+ overall:
Los Angeles - RadioInsight
and Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...

www.allaccess.com

25-54: 1. KRTH 2. KIIS 3. KBIG 4T. KLVE 4T. KOST 6. KBUE
18-34: 1. KIIS 2. KRRL 3. KBIG 4. KRTH 5. KYSR
18-49: 1. KIIS 2T. KRTH 2T. KBIG 4. KRRL 5. KBUE 6. KLVE

***** ***** *****

For Riverside - San Bernardino,age 6+ overall:

Riverside/San Bernardino

Nielsen Audio PPM Monthly Ratings Riverside/San Bernardino (Market #28) Population: 2,209,500 Black: 189,700 – Hispanic: 1,279,300 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...

radioinsight.com

and Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

 

[michael hagerty]

Covering the survey period from Thu. 3/30/2023 thru Wed. 4/26/2023, age 6+ overall:
Los Angeles - RadioInsight
and Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...

www.allaccess.com

25-54: 1. KRTH 2. KIIS 3. KBIG 4T. KLVE 4T. KOST 6. KBUE
18-34: 1. KIIS 2. KRRL 3. KBIG 4. KRTH 5. KYSR
18-49: 1. KIIS 2T. KRTH 2T. KBIG 4. KRRL 5. KBUE 6. KLVE

KRTH #1 6+ for the second book in a row, also #1 25-54, tied for 2nd 18-49, and 4th 18-34. That's serious.

 

[tall_guy1]

KRTH #1 6+ for the second book in a row, also #1 25-54, tied for 2nd 18-49, and 4th 18-34. That's serious.

Several classic hits stations have that type of record, including KCMO fm.

 

[michael hagerty]

Several classic hits stations have that type of record, including KCMO fm.

The standard by which Los Angeles judges itself.

 

[tall_guy1]

The standard by which Los Angeles judges itself.

I am saying classic hits as a whole are doing well in general these days.

 

[ChannelFlipper]

KRTH #1 6+ for the second book in a row, also #1 25-54, tied for 2nd 18-49, and 4th 18-34. That's serious.

You have been doing an awful lot of cheerleading for them for quite awhile. I am assuming it is an unpaid position. Or is it?

 

[michael hagerty]

You have been doing an awful lot of cheerleading for them for quite awhile. I am assuming it is an unpaid position.

Not cheerleading. It's probably the most controversial Los Angeles music station on this board, with a lot of people who say they're committing suicide with their music choices. Instead, it's number one for the second month in a row, and shows strength across the sales demos. Worthy of discussion. If you don't think so, don't discuss it.

 

[tall_guy1]

Not cheerleading. It's probably the most controversial Los Angeles music station on this board, with a lot of people who say they're committing suicide with their music choices. Instead, it's number one for the second month in a row, and shows strength across the sales demos. Worthy of discussion. If you don't think so, don't discuss it.

It was just one song they added (from 2014), and even that has a "retro" sound to it.

 

[michael hagerty]

It was just one song they added (from 2014), and even that has a "retro" sound to it.

If you go back through this board, the controversy has been about considerably more than that one record.

 

[tall_guy1]

If you go back through this board, the controversy has been about considerably more than that one record.

Oh. I only read that one thread.

 

[leethalweapon]

Has KROQ peaked? How do they go, head to head against KYSR?

 

[Loverofradio]

Has KROQ peaked? How do they go, head to head against KYSR?

Kroq peaked in the early to mid 2000s. There’s nothing more Audacy can do with it.

 

[TheBigA]

I know everyone here talks about KRTH, but I'm interested in what's happened to KIIS.

 

[tall_guy1]

I know everyone here talks about KRTH, but I'm interested in what's happened to KIIS.

It is interesting. I made a comment elsewhere that I thought pop would start shrinking in ratings (due to less product), but places like here it is going up.

 

[radio128]

KIIS was going heavy on the throwbacks a few months ago, although not as extreme as B96 or WFLC. Today they seem more current based. There is a throwback maybe every 40 minutes or so.

 

[TheBigA]

KIIS was going heavy on the throwbacks a few months ago, although not as extreme as B96 or WFLC. Today they seem more current based. There is a throwback maybe every 40 minutes or so.

That's exactly right. At some point last year, I saw a post that Z100 had cut spins on it's biggest hits, and was adding older songs. In fact some as old as early 1990s. They were playing older songs because there were not enough strong new releases to add to the playlist. That started to change in late 2022, as more quality new songs were getting released.

So I just looked at the playlist at KIIS, and it looks a lot like it did before the pandemic. The heavies are back up to 120 spins a week. The throwbacks are not as old. Only a handful from the 90s, and they might get 2 spins a week. So it's a more currents-based mix, with more songs from the last 3 years. And the result is #1 in 18-34 and #1 in 18-49. Which is exactly what it should be.

 

[davideduardo]

So I just looked at the playlist at KIIS, and it looks a lot like it did before the pandemic. The heavies are back up to 120 spins a week. The throwbacks are not as old. Only a handful from the 90s, and they might get 2 spins a week. So it's a more currents-based mix, with more songs from the last 3 years. And the result is #1 in 18-34 and #1 in 18-49. Which is exactly what it should be.

This is a perfect case study that refutes people who think CHRs should have broader playlists. When they were compensating for poor production with recurrents and even gold, the numbers got weaker. They were able to return to hot rotations and a shorter list, and, well, they are #1 or #2 in most of the sales demos.

 

[TheBigA]

This is a perfect case study that refutes people who think CHRs should have broader playlists.

That's one thing I noticed: The playlist size was the one thing that didn't change.

 

[tall_guy1]

This is a perfect case study that refutes people who think CHRs should have broader playlists. When they were compensating for poor production with recurrents and even gold, the numbers got weaker. They were able to return to hot rotations and a shorter list, and, well, they are #1 or #2 in most of the sales demos.

Is not there poor production now though, relative to the past?

 

[davideduardo]

That's one thing I noticed: The playlist size was the one thing that didn't change.

But the rotations changed... powers and primary currents were fewer and recurrents took the slack. The end result was less big currents in every hour.

That's a technique we usually only utilized in slow current periods, like Thanksgiving to early January. But it ended up being used all the time in periods of the pandemic. Some stations did not even have true powers at times.