That a station is a 50kw powerhouse means little today. Companies care more about their 100 watt FM translators.
It means something to those of us who remember listening to WKYC or CKLW on a road trip until they faded away, or dxing at nighttime to hear what's happening in other cities. Now you'll mostly hear the same network shows on those stations.
With cars dropping AM, many hotels have FM only clock radios if they have one at all, some argue that there are areas that may not have internet or cell phone access or can pick up FM signals but WTAM doesn't serve those places.
It's just not as important to the operator and it shows.