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Lowest KUBE ratings ever, in December PPM

Kento said:
I have a feeling they are flipping to a Spanish. I went on the Tune In app on my phone. I went on KUBE 93.3 underneath it the title says Selena. That tells me they are flipping to some kind of Spanish format.
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Odd, outside of a couple of Texas stations, Selena gets very, very little airplay today.
 
TheBigA said:
As in, KJR-FM? Or something like that? KKJR-FM Maybe.

Both stations are stuck in about the same hole. If they think the only thing that's holding it back is being on AM, why not?

It's Kraken season!
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They could always swap the calls on 93.3 and 95.7, with 95.7 (or another iHeart station) taking on the KUBE calls.
 
Seems to me like iHeart really tried to make this format work. Dropping the format seems to speak more about the strength of hip-hop as a viable format right now in a city like Seattle over the programming.
 
KUBE has been a zombie for years. Hip-hop has moved (with Alternative and every other modern music genre. And it's audiences) to the web.

This can open doors for a Hispanic format earlier than expected. Not sure if sports in the best idea (unless they're planning to put BIN on 950 or 1090, that Tacoma 850 signal is just insulting for an emerging major radio news network.) On FM, KJR sports could be a gamechanger that leaves Bonneville scrambling for a second FM option. Or the ratings may flounder around the bottom as they always have on AM. We've never tried it. Or Hispanic. And we won't know until we do.

As the commercial side of the FM band ages going forward, it's probably going to sound a lot like AM does today. And Oldies. Lots and lots of Oldies. Because it sure as hell ain't going to be the kids listening.
 
And now KUBE is stunting, apparently. Wonder what the new format will be?
 
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Is there any value to Bonneville moving 710 ESPN onto the 94.5 translator they're using for KTTH?

I can't imagine those two signals are hitting a lot of conservative talk radio listeners, and with that 1.4 they wouldn't be losing much. On the other hand, how much benefit would it be to 710?
 
bizzle13 said:
Maybe they should go Hip Hop instead of Rhythmic CHR or throwbacks?
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Not in the Northwest. Demographics don’t support a full-blown Urban on a full-market signal, hence why you hear Rhythmic in those markets. If they were to have gone that route, why even delegate KUBE back to HD only when the playlist can be shifted around?

(When KUBE was in exile in the South Sound/HD2, Hot was actually doing decent ratings-wise. Looks like to me the audience has changed significantly since their 90s/2K heyday and prefers that era’s music, not the current one.)
 
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Not unexpected for KUBE. Sad to see the end of that legendary station and format, but times change. Obvious move is to have the first FM Sports station in town in some sort of simulcast with KJR-AM. Another option is a HOT-AC than leans AC similar to KBIG which co-exists well with KISS in LA. With KPLZ moving to more of a wide playlist, heavy personality variety format a solid HOT-AC would work and would combo better with HITS than KUBE did for female buys. KJR-AM, KZOK, JACK and JET have male demos covered well. Hispanic and Country seem unlikely since there are multiple Hispanic signals in the market and two Country stations, one of which carries I-Heart's Bobby Bones show. Winner here is HITS, that shared a great deal of audience with KUBE. KQMV will also benefit with KUBE's exit.
 
First FM sports station in town? 102.9 was a KJR-AM simulcast in the early 2010s, after they flipped from KNBQ Q Country. Not saying it isn't plausible that sports will be the new format.

Hispanic...nah. This isn't Yakima. Seattle already has 102.9 and 99.3 (and the latter has 3-4 boosters either operating or on CPs to serve South King County where most of them live, can't remember).

Don't count out 'Alt 93.3' either. iHeart will often flip stations for the benefit of clearing national morning shows...like Bobby Bones. iHeart would love to clear The Woody Show in another big market.

Simulcasting Black Information Net. - not a chance in hell. Watch them drop to a 0.1 share.

I'd say the chances are also slim...but why not Rhythmic *Oldies* leaning 1970s-90s (ala the old Mega 99.3 in Yakima before they tweaked to classic hits), to compete with KHTP and take some of the rhythmic/Black audience away from their co-owned 'Jet'? Brick, Stevie Wonder, The Commodores, Aretha Franklin, Earth, Wind and Fire, some Michael Jackson, Bobby Brown, En Vogue, etc.? But maybe the demographics don't match for good potential. Like their co-owned Hot 95.1 in Albuquerque, or Jammin' 101.5 serving Denver.
 
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TheBigA said:
In the meantime, are they moving the KUBE call letters to 106.1? This is posted on the KUBE site:
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I would have to think that was a typo. Unless the database is being updated to reflect iHeart warehousing them on 106.1, I’m guessing they’ll be moved off to somewhere else.
 
crainbebo said:
First FM sports station in town? 102.9 was a KJR-AM simulcast in the early 2010s, after they flipped from KNBQ Q Country. Not saying it isn't plausible that sports will be the new format.

Hispanic...nah. This isn't Yakima. Seattle already has 102.9 and 99.3 (and the latter has 3-4 boosters either operating or on CPs to serve South King County where most of them live, can't remember).

Don't count out 'Alt 93.3' either. iHeart will often flip stations for the benefit of clearing national morning shows...like Bobby Bones. iHeart would love to clear The Woody Show in another big market.

Simulcasting Black Information Net. - not a chance in hell. Watch them drop to a 0.1 share.

I'd say the chances are also slim...but why not Rhythmic *Oldies* leaning 1970s-90s (ala the old Mega 99.3 in Yakima before they tweaked to classic hits), to compete with KHTP and take some of the rhythmic/Black audience away from their co-owned 'Jet'? Brick, Stevie Wonder, The Commodores, Aretha Franklin, Earth, Wind and Fire, some Michael Jackson, Bobby Brown, En Vogue, etc.? But maybe the demographics don't match for good potential. Like their co-owned Hot 95.1 in Albuquerque, or Jammin' 101.5 serving Denver.
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Sports is the most plausible. I saw it when KUBE was airing Cougar football games last fall.

Agree on the Spanish language thought. The market’s demos as a whole aren’t there to support one on a full-market signal yet (much like what has happened to KUBE’s prime demos over the years - shifting to the South Sound).

I can’t see Alt either. Yes, Seattle has always been more rock friendly, but with the state the format’s in now, I’m not sure if the market can support two of them.

BIN’s not happening.

I would love to see rhythmic oldies make a comeback, but again, the demos don’t support it anymore (even 20 years after The Beat flipped), and would have too much overlap with The Jet.
 
A flip to KJR 950 simulcast is probable - now about the call letters, I can see a call letter swap between 93.3 and 95.7; or a triple swap between 93.3, 95.7 and 106.1 -- 93.3 becomes KJR-FM; 95.7 becomes KBKS (or something new) and 106.1 becomes KUBE. Who knows - they could just keep everything in place.
 
guruofradio said:
Not unexpected for KUBE. Sad to see the end of that legendary station and format, but times change. Obvious move is to have the first FM Sports station in town in some sort of simulcast with KJR-AM. Another option is a HOT-AC than leans AC similar to KBIG which co-exists well with KISS in LA. With KPLZ moving to more of a wide playlist, heavy personality variety format a solid HOT-AC would work and would combo better with HITS than KUBE did for female buys. KJR-AM, KZOK, JACK and JET have male demos covered well. Hispanic and Country seem unlikely since there are multiple Hispanic signals in the market and two Country stations, one of which carries I-Heart's Bobby Bones show. Winner here is HITS, that shared a great deal of audience with KUBE. KQMV will also benefit with KUBE's exit.
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Don’t forget Hot also benefitting from this.
 
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