Both stations are 100,000 watt FM's. 104.9 has better Lubbock penetration than 97.3. 104.9 has the tallest tower for an FM in the Lubbock area, which contributes to their incredible large coverage area. As for 97.3, they are a directional FM with a null directly towards Lubbock (their tower is near Petersburg). 97.3 gets better coverage to the North and West than to the South.
> > I wouldn't count on 97.3 or anything with RAMAR bringing
> > down the Beat or any of the top players. 97.3 doesn't have
>
> > the best signal either.
> >
>
> Uh....
> 97.3's city of license is Plainview,
> 104.9's city of license is Tulia. (Tulia is further north
> than Plainview).
> 97.3 is 50kw..
>
> So, really, isn't 97.3's signal closer to Lubbock than
> 104.9's?
> Seems to me, they both cover the same area.
> Just an observation.
>