Lubbock Ratings

[cspotrun]

Cspot... have you ever seen Maximizer? Do you know anything but 12+ numbers? if you have or if you did, you would see that KLLL lost half its audience in the afternoon and gave the 25-54 money target up completely. 12-17 and 12-24 adults does not get you buys in this market. Placing top 4 in the money demo's might. You obviously have no clue, and have nothing but spew to offer this board. As long as you are chiming in your drool, those who work and might have something to offer will never respond. God forbid anyone finding out who you really are. Jobless would be your future. and don't expect a response from any further dribe from you. You talk about surface issues that have no substance. Good luck.. it really sucks to be you.

OOH, touched a deep nerve here didn't i...there is something for everyone if they did deep enough in maximizer, for the worst station in town there is probably 15 minutes out of the day where they shine somewhere...but, c'mon, be honest wouldn't you rather be Triple L than say, the bear or Rebel or Real Country? if you are one of the before mentioned stations.. i wouldn't mention the word "Jobless".

 

[cspotrun]

This is my last visit to these boards. There's really nothing to offer here.

i'm sure you will be missed.

 

[Watts]

Poor Nick. Seemed like a nice guy.

 

[crow]

Man... I totally missed something.... I get on here and people are saying others don't know anything about radio... them some KAT says he is never coming back... then someone says KBAT rules... (which is a stretch).... and then... well... and then I.... got hungry and left.

 

[EggsOverEasy87]

Man... I totally missed something.... I get on here and people are saying others don't know anything about radio... them some KAT says he is never coming back... then someone says KBAT rules... (which is a stretch).... and then... well... and then I.... got hungry and left.

I confess it was me that said KBAT was awesome. I have now learned I should be careful on what spews out of my mouth on here becuase I'm not a professional and I do not get KBAT on a regular basis nor do I have enough time to listen to it online religiously. I thought it sounded good when tropo brought it in to Lubbock. Perhaps when I find the time, I'll listen to it. Until then, I'll just shut up about stations in other markets. I stand thoroughly corrected.

I never thought radio-info could have so much drama. sheeshk.

 

[crow]

Ha, Ha, Ha, EggsOverEasy87... I wasn't attacking you or making fun etc... I apologize if that's how it came across. I am just saying that, YES, KBAT might be an entertaining station to listen to for some and I am not saying that they suck. However, if anyone was to make a statement regarding their ratings etc... and was to say that because of said ratings they would crush FMX or some other given ROCK station... that in my mind would be foolish to say.

KBAT has no competition. So, I would hope that their ratings would be huge. As for their format... if you love them... that great. I wasn't poking at that. Personally, when I was asked to do mornings for them, I passed based on the fact that at that time they were, or seemed to be, playing a lot of HAIRBANDS or COCKROCK or whatever you want to call it... They weren't playing the MUDVAYNES, POWERMANS, PANTERAS etc... That is not an assumption... that was clearly stated to me in our meeting. They were going to go a new way with that station. A way that no other cumulus rock station had been programed before. To me, if I didn't have interest in the format... there was no real reason to waste their time. However, maybe they have changed direction or lighten up on the whole heavy tracks aspect.

However, these are just my opinions.

 

[crow]

Also... I have to say... I do enjoy reading the predictions from everyone regarding ratings. Now, I am not knocking, lets get that straight. I would imagine that those who do take the time to predict the ratings... know that they are ONLY predictions based on what they are hearing on-air and the changes being made by stations and are doing it for pure fun and conversation. I would hope that no one would ever think that they could truly predict the ratings. I mean, if that's the case, then please tell me the winning numbers for this weekends lottery or when there will be another sighting of BIGFOOT or where Jimmy Hoffa is buried... because you would have a better chance at doing that then predicting some archaic, massively flawed, truly laughable ratings system.

However, these are just my opinions.

 

[cspotrun]

Also... I have to say... I do enjoy reading the predictions from everyone regarding ratings. Now, I am not knocking, lets get that straight. I would imagine that those who do take the time to predict the ratings... know that they are ONLY predictions based on what they are hearing on-air and the changes being made by stations and are doing it for pure fun and conversation. I would hope that no one would ever think that they could truly predict the ratings. I mean, if that's the case, then please tell me the winning numbers for this weekends lottery or when there will be another sighting of BIGFOOT or where Jimmy Hoffa is buried... because you would have a better chance at doing that then predicting some archaic, massively flawed, truly laughable ratings system.

However, these are just my opinions.

hey crow, you did really well over with ratings at fmx when you were there, was it because the ratings were "Archaic, Massively Flawed, or Truly Laughable? i think it was because you sounded good and attracted alot of listeners reflected in those...ahh... ratings you don't believe in.

 

[crow]

I did ok, not "really well" as you mentioned, but thanks though... but that still doesn't mean anything. The ratings system is ARCHAIC, MASSIVELY FLAWED and yes... TRULY LAUGHABLE and I KNOW you know that. Don't act like you don't.

Your telling me that 101 should have gone up this past book when they placed Bob & Weave at night? Come on!

Your telling me that KFYO should have taken a drop this spring... with all the insanity taking place in politics? Tea Parties, Health care etc... Talk radio is hotter than ever, good or bad, and KFYO took a drop?

The book NEVER makes any real sense and there really is no way to predict what it's going to do. That's all I am saying. Instead of calling it "THE BOOK" the industry should be calling it "THE MAGIC 8 BALL".

 

[Terriblejock]

I did ok, not "really well" as you mentioned, but thanks though... but that still doesn't mean anything. The ratings system is ARCHAIC, MASSIVELY FLAWED and yes... TRULY LAUGHABLE and I KNOW you know that. Don't act like you don't.

Your telling me that 101 should have gone up this past book when they placed Bob & Weave at night? Come on!

Your telling me that KFYO should have taken a drop this spring... with all the insanity taking place in politics? Tea Parties, Health care etc... Talk radio is hotter than ever, good or bad, and KFYO took a drop?

The book NEVER makes any real sense and there really is no way to predict what it's going to do. That's all I am saying. Instead of calling it "THE BOOK" the industry should be calling it "THE MAGIC 8 BALL".

I must admit I scratched my head a bit when I saw Classic Rock 101 go up with adding Bob and Weave (lol) at night.
I listen to 101 often (old guy music,lol). I do like the new guy in afternoons better than I did Xander (sp?). Xander was okay but I think he fits active rock better. We will see what the next book looks like. I get aggravated every time I hear those guy's on at night. I just want to kick back in my garage at night, drink a beer and listen to old rock and roll. I hope they pull B&T soon!!!

 

[cspotrun]

I did ok, not "really well" as you mentioned, but thanks though... but that still doesn't mean anything. The ratings system is ARCHAIC, MASSIVELY FLAWED and yes... TRULY LAUGHABLE and I KNOW you know that. Don't act like you don't.

Your telling me that 101 should have gone up this past book when they placed Bob & Weave at night? Come on!

Your telling me that KFYO should have taken a drop this spring... with all the insanity taking place in politics? Tea Parties, Health care etc... Talk radio is hotter than ever, good or bad, and KFYO took a drop?

The book NEVER makes any real sense and there really is no way to predict what it's going to do. That's all I am saying. Instead of calling it "THE BOOK" the industry should be calling it "THE MAGIC 8 BALL".

on rock 101,you may not understand it, me either, but that doesn't make Arbitron crazy, maybe just US, is it possible that people ACTUALLY listened to B&T at night? and it helped them..see what they do next time before you write it off as crazy. KFYO.. its summer, maybe people turned off the politics, their listeners were not tuned in this time..is it logical that Arbitron will show a spike in the fall book for stations that air Christmas music? just because you or me or anyone doesn't like the outcome of a ratings book doesn't mean Arbitron is wrong, ever think YOU are wrong? something to consider.. WHY are the same stations at the bottom of the list book after book? do you really think KKAM is the #1 station in town? and somehow arbitron gets it wrong every time? if you are steve dale you probably think so, but i think you and Steve for that matter are smarter than that. if you are in radio you have to play the game and Arbitron IS the game, the only way we keep score. gap along with wilks and all the rest pay several thousands to buy these results, and IF your boss is investing THAT much money in these things you better respect them. its like ignoring your Doctors advice, do it long enough and you will be gone. like it or not.

 

[crow]

C, your killing me. The only reason radio uses CRAPITRON is because its the only game in town AND the national advertisers demand to see the numbers. Local advertisers dont give a damn about numbers. They go with their favorite station or the station the sales shark talks them into. If the numbers are correct, then why is that companies like CBS etc... have told CRAPITRON to kiss their corporate ass more than once and went a year or more without CRAPITRONS glorious numbers? Its because everyone knows the numbers are a joke. But they are the only game in town. Until the NIELSON peeps, did I spell that right, started to make their way into radio. If you live by the numbers... you will die by the numbers. If some usually high ranking station has a bad book, they will complain to CRAPITRON, then CRAPITRON will respond with some excuse about the books not coming back from some specific sector, then usually, all most like magic, that station that complained about getting screwed will bounce up a point or two. It happens ALL THE TIME. As for a station like KKAM etc... they are always low because they are a crap station and if you have a system that is flawed from the get go, then its going to make them look even crappier. CRAPITRON should just get a plane every few months, fly over the markets and dump the diaries out on to the city, because thats the same sort of system they got going on already. Damn C man, why must you provoke me? Cant a brother just post his crazy ass opinions in peace? Do you have something against asian guys? Whats the deal?

 

[cspotrun]

on Arbitron, Crow, you probably don't like POLLS either... but guess what? McCain never lead in ANY polls and HE DIDN'T WIN! neither did Kerry, or Bob Dole. i hope you get back in the saddle again, you did a fine job over there, reflected by ratings, don't sell yourself short, by dissing Arbitron you dismiss yourself.

 

[crow]

on Arbitron, Crow, you probably don't like POLLS either... but guess what? McCain never lead in ANY polls and HE DIDN'T WIN! neither did Kerry, or Bob Dole. i hope you get back in the saddle again, you did a fine job over there, reflected by ratings, don't sell yourself short, by dissing Arbitron you dismiss yourself.

Once again C, I appreciate the kind words... however, as for me getting back in the saddle... that won't happen here. Hours after I was laid off... I pretty much shot my horse then chopped it up with a very rusty chainsaw. However, even getting a gig in other markets wasn't easy. You have the current state of the radio industry with no signs of getting better, you have the current state of the economy and then you have my show. I was not cookie cutter. I did what I wanted or at least I made it sound that way and I didn't take myself too seriously either. Doing radio isn't curing cancer. I just had fun with it and played the music people wanted to hear. I wanted to put on a show... not just show up and do a shift like so many others. I just wanted to have a good time during my show. However, when you send an aircheck like that to some other market... I think it ultimately hurts me because I don't fit into a mold, so to speak. I think it's hard for many PD's to hear true entertainment and I do not say that to be cocky at all. I will read your liners etc... but I'm going to do it my way. The way I think makes the most sense. I'm going to talk about whatever I feel the listeners will chime in on etc... However, this is just me... but it worked for me. I never wanted to be a rock star while at FMX... I left that up to Eathen, Wes etc... I just wanted to put on the best show possible. With ALL of that being said... It's no secret that I burned the GAP bridge in record time. That wasn't my intention. It was simply out of anger at getting so screwed by GAP. However, I know I am not the only person to get the shaft by them or by some other company. If I could do it again... would I handle it differently? The jury is still out on that one.... I was really pissed off and I strongly felt that things needed to be said about how that company and a certain GM, at the time, was ruining a really good cluster etc... Yet, that was then... this is now. I still look for a radio gig every once in awhile and I know I would have to start at the bottom again, which doesn't bother me at all. But, it just seems that in a way, the negatives of radio out weigh the positives at this point.

However, these are JUST the opinions and rantings of an insane man....

 

[cspotrun]

Crow, you have no doubt "earned" the right to feel like you do about things, but always remember Radio is about attracting a mass audience, and not about doing what YOU want to do, but IF you can attract a large audience AND please yourself, you've WON.

 

[crow]

Crow, you have no doubt "earned" the right to feel like you do about things, but always remember Radio is about attracting a mass audience, and not about doing what YOU want to do, but IF you can attract a large audience AND please yourself, you've WON.

I hear ya... but that was then and this is now. Radio was fun but when the safest person in an industry is a minimum wage part-timer, who I once was, then there is really no reason to get back into that industry.