Panama City Magic's Panama City stations to be sold

[K.M. Richards]

Keep in mind "Religious" is akin to saying a station plays music.

In my case, I use the term to refer to any ownership group that programs any kind of spiritual programming, such as you describe, or similar.

Note that I nearly always use the phrase "religious broadcasters", not specific to any format.

 

[DeJesus Daniel]

CHR is a format in decline. A large part of that is that there is no longer a "new hit single" by a hot artist that can only be heard on the CHR station. Now, an album is released, all of the tracks are immediately available on Spotify and the like, the Hot 100 is virtually meaningless, and Country is gaining in popularity because there is a growing perception that a lot of current pop is mediocre at best and pure dreck at worst.

Country, Classic Hits/Classic Rock, and Contemporary Christian are the formats showing growth now in terms of number of stations and listener levels.

Speaking of which ...



While agreeing with @XCountry285, there is another factor to consider. The Florida panhandle is a bit more liberal than the rest of the state and Christian formats do better in conservative-leaning markets.

Facts.

 

[davideduardo]

Facts.

K.M's comments on the growth (in shares, not ratings) of Country, Classic Hits/Classic Rock, and Contemporary Christian are seen in an average of every market in the U.S. While individual stations may vary, those format are doing well with healthy shares as formats like Urban, Churban and CHR have declines because the demos those formats appeal to have gone to streaming.

Having worked in the Florida Panhandle, i agree that the area is a bit more liberal in the cities like Pensacola, Tallahassee and Panama City than central Florida. The rural areas are more like Atmore and Valdosta than the big cities.

And, as a veteran of WTNT in Tallalhassee, I have to say, "Go Noles!"

 

[cdh8585]

So it has been over three months since the last flip was done. Is Wild Willie still hanging on?

 

[cdh8585]

WWLY Wild Willie (or whatever is currently on 100.1) is now officially WRXB.

 

[cdh8585]

Rebel Radio 100.1 Debuts In Panama City

JVC Broadcasting has completed the revamp of its recently acquired Panama City FL cluster with the relaunch of Classic Country

radioinsight.com

JVC Broadcasting has completed the revamp of its recently acquired Panama City FL cluster with the relaunch of Classic Country “Wild Wille 100” WWLY Panama City Beach as “Rebel Radio” at midnight.

Positioning as “Country Music with Grit”, the station is described as “a collective country experience” featuring nearly 3000 songs from the 1960s through mid 2010s including Southern Rock and Country leaning Classic Hits. The station will also feature one live recording per hour and an all live-recording show on Saturday nights.

 

[XCountry285]

Rebel Radio 100.1 Debuts In Panama City

JVC Broadcasting has completed the revamp of its recently acquired Panama City FL cluster with the relaunch of Classic Country

radioinsight.com

JVC Broadcasting has completed the revamp of its recently acquired Panama City FL cluster with the relaunch of Classic Country “Wild Wille 100” WWLY Panama City Beach as “Rebel Radio” at midnight.

Positioning as “Country Music with Grit”, the station is described as “a collective country experience” featuring nearly 3000 songs from the 1960s through mid 2010s including Southern Rock and Country leaning Classic Hits. The station will also feature one live recording per hour and an all live-recording show on Saturday nights.

They should have gone Pop.

 

[K.M. Richards]

They should have gone Pop.

In case it escaped your notice, all of the former Magic stations are now simulcasting or duplicating formats the new owners (JVC) have on stations elsewhere in Florida.

Given that this is what they obviously intended to do all along, "should have" is pretty much a non sequitur at this point.

 

[crainbebo]

Nearly 3000 songs! I will have to give this station a listen! Might as well add another FL panhandle station to my regular rotation (I listen to WSBZ 106.3 The Seabreeze almost every day...)

 

[R.D.P.]

Sounds like something I can hear on Kix 101.5 FM Selma and Possum Country 103.9 FM Montgomery. I wish them all the best.

Dan <><​

 

[davideduardo]

Positioning as “Country Music with Grit”, the station is described as “a collective country experience” featuring nearly 3000 songs from the 1960s through mid 2010s including Southern Rock and Country leaning Classic Hits. The station will also feature one live recording per hour and an all live-recording show on Saturday nights.

Is there any case of a station with such a huge library doing well in sales and ratings (other than classical and, maybe, jazz)?

 

[lanceventa]

Is there any case of a station with such a huge library doing well in sales and ratings (other than classical and, maybe, jazz)?

Some AAA's perhaps. But that's it... There's a known reason why these broader stations do not work over the long run.

 

[K.M. Richards]

Is there any case of a station with such a huge library doing well in sales and ratings (other than classical and, maybe, jazz)?

Some AAA's perhaps. But that's it... There's a known reason why these broader stations do not work over the long run.

Unless they do something like my Forgotten 45s feature to play lesser but still familiar songs once an hour, with staging to give them a "special" feeling, play any given song a dozen times over a three week period, then rest them for six months or longer before putting them back in that rotation.

I have significantly more songs in that sub-library than I do in my base power/secondary library and I can see that programming tactic work for a classic Country format, having done Country (AM drive/APD) for most of 1989. Then, it was possible to still have a gold library going back to the mid-1960s on a current-based format.

The key then was the same kind of rotation control on the older songs that I use a modified version of today with the F45s (rest periods, daypart shifting, different play hours than previous spins).

 

[MikeInFla]

So are they just simulcasting from other locations? Are all of the stations automated? That's a lot of people out of work with that cluster and the old Powell stations absorbed by someone else.

 

[K.M. Richards]

So are they just simulcasting from other locations? Are all of the stations automated? That's a lot of people out of work with that cluster and the old Powell stations absorbed by someone else.

Apparently so, on all counts.