justpassingthough said:
Aren't only the top 25 markets considered "major"? Below this, you're talking about a lot of medium sized markets in which the networks would have little interest in owning stations.
[sarcasm]
1. New York - The only one that really matters to advertisers and NBC.
2-3. LA & Chicago - Very important, but not as much as Noo Yawk.
4, 6-8. Philly, SF, Boston, Washington - Important coastal markets.
5, 9, 10. DFW, Atlanta, Houston - Big, but not as important except during football season.
11-19. Still big enough to matter.
20-30. They sort-of matter, and I believe the FCC considers the top 30 to be the major TV markets.
31-99. Along for the ride. Most are in flyover country.
100-210. Hick towns - nobody cares. The total population of these markets is about 15% of the country. Most national advertisers don't target small towns, and probably couldn't find any of them on a map.
[/sarcasm]
I expect as time passes, the networks will get out of even more medium sized markets as they work towards a cable-like subscription and ad revenue model and evetually migrate the "networks" to paid cable channels, while leaving the local stations, even the O&O's, to be a new version of an independent channel.
We've had several threads about this possibility. I still can see NBC getting out of the OTA business once affiliation contracts expire, starting with their Flyover Country affiliates in markets 100+. Comcast is in the cable business, not the broadcast business (OK, they are for now, but...)
I'm not saying this is on the verge of happening, but something that will probably occur within the next 15 to 20 years.
Probably sooner - more like 5-10 years.