March 2011 PPMs in San Antonio

[Anonymouse]

The PPMs are out...

KBBT, KAJA, KONO, and KCYY are still high.

KTKX is going up... I guess they won't flip after all.

KTFM is getting lower. What's wrong with that station? I thought they wanted to come back and make a difference?

 

[anthonydt06]

KTFM sounds like a mess right now. They have overplayed recurrents in power rotation, can't decide whether to lean hip hop, pop, or dance, spin songs too frequently. People who don't even listen to the radio often even notice that the same songs are on every time they turn on the radio.

 

[radioresearcher]

KTFM sounds like a mess right now. They have overplayed recurrents in power rotation, can't decide whether to lean hip hop, pop, or dance, spin songs too frequently. People who don't even listen to the radio often even notice that the same songs are on every time they turn on the radio.

6+ means nothing... KTFM is tied with Mix W 25-34 for #1 English in the market. It has lost some 6-17. Last time I looked they aren't on buys.

In W 25-54, KTFM is a half share behind KBBT.

The race has been much tighter.

 

[fredcantu]

It has lost some 6-17. Last time I looked they aren't on buys.

That's short-term thinking. Today they're 6-17 tomorrow they're 25-54 still listening to the station they grew up with. Think legacy station.

 

[mmnassour]

That is, if the station's still around!

Tried tuning into KRMH or KNOW lately?

I'm not sure any of today's operators understand what a legacy station, or for that matter long term thinking, is....!

 

[fredcantu]

Austin still has KHFI which has been top 40 since the 70s. Think about that... 40 years in the format! Think of all the kids who grew into the 25-54 demos over the years. Get 'em while they're young and get them to stay with you.

 

[mmnassour]

I guess you don't remember DISCO98?

All kidding aside, there have been quite a number of survivors here in Austin. Besides KHFI (with that ONE oddball flip), we still have KLBJ, KUT and KFMA. Yes, the other two are non-coms, but they're survivors nonetheless.

 

[dallasboyz]

who uses 25-34 demo? no one. the only people that even mention that specific age range, are people that are looking for any set of numbers that shows them winning. Who is winning 28-30 year olds? or maybe you can get me 27 to 29 year olds.

the 3 selling demos are 25-54, 18-49, and 18-34.


and fred, noone is looking to be a legacy station anymore. thats dinosaur thinking. Radio is about the bottom line today. In a perfect world, things would remain like they were in 1950... but as life, things move on. Its all about bottom lines and stock prices.

 

[radioresearcher]

who uses 25-34 demo? no one. the only people that even mention that specific age range, are people that are looking for any set of numbers that shows them winning. Who is winning 28-30 year olds? or maybe you can get me 27 to 29 year olds.

the 3 selling demos are 25-54, 18-49, and 18-34.


and fred, noone is looking to be a legacy station anymore. thats dinosaur thinking. Radio is about the bottom line today. In a perfect world, things would remain like they were in 1950... but as life, things move on. Its all about bottom lines and stock prices.

W18-49 and W 25-54 demos are pretty tight... those are very active demos.

 

[dallasboyz]

who uses 25-34 demo? no one. the only people that even mention that specific age range, are people that are looking for any set of numbers that shows them winning. Who is winning 28-30 year olds? or maybe you can get me 27 to 29 year olds.

the 3 selling demos are 25-54, 18-49, and 18-34.


and fred, noone is looking to be a legacy station anymore. thats dinosaur thinking. Radio is about the bottom line today. In a perfect world, things would remain like they were in 1950... but as life, things move on. Its all about bottom lines and stock prices.

W18-49 and W 25-54 demos are pretty tight... those are very active demos.

just as I said...

18-49, 25-54

no one cares about 25-34. too small.

 

[davideduardo]

who uses 25-34 demo? no one.

Programmers?

A movement is what might be a stations core target cell is generally indicative of the overall health of the station.

In the past, CHR's generally have impacted 12-17 first, then moved out to women 18-24 and 25-34. So 12-17 is vitally important at the start, even if it is not a sales demo.

 

[saradio1]

KTFM sounds like a mess right now. They have overplayed recurrents in power rotation, can't decide whether to lean hip hop, pop, or dance, spin songs too frequently. People who don't even listen to the radio often even notice that the same songs are on every time they turn on the radio.

KTFM is Top 40 with a Rhythmic lean which covers Hip Hop, Pop and Dance. What more can you ask for? When you look at Austin and Dallas Top 40 stations, neither one of them has a station that plays Deadmau5, Richard Vission, LMFAO(latest), Michael Michael Solveig or the Dance mix of Adele. KTFM cume is 400,800 listeners. Not bad for a city that has 4 Top 40 Rhythmic/Pop stations.

 

[dallasboyz]

who uses 25-34 demo? no one.

Programmers?

A movement is what might be a stations core target cell is generally indicative of the overall health of the station.

In the past, CHR's generally have impacted 12-17 first, then moved out to women 18-24 and 25-34. So 12-17 is vitally important at the start, even if it is not a sales demo.

no. they. dont.

the only people that look at that demo are people trying to find somewhere they "won".

 

[davideduardo]

no. they. dont.

the only people that look at that demo are people trying to find somewhere they "won".

Programmers definitely look at discreet demographic cells.

I'd like you to say "True" or "False" to the statement "Those responsible for KIIS in Los Angeles look at women 25-34 as the key indicator of the station's status."

I pick KIIS as it is the highest billing FM in the country.

 

[dallasboyz]

no. they. dont.

the only people that look at that demo are people trying to find somewhere they "won".

Programmers definitely look at discreet demographic cells.

I'd like you to say "True" or "False" to the statement "Those responsible for KIIS in Los Angeles look at women 25-34 as the key indicator of the station's status."

I pick KIIS as it is the highest billing FM in the country.

just because you do some dopey night show on a low rated station doesnt make your statement any more right.

to be on a message board declaring victory in a small demo is ridiculous. again, noone sells 25-34 year olds. thats what i said from the beginning.

go back and talk up some ramps or something

 

[davideduardo]

just because you do some dopey night show on a low rated station doesnt make your statement any more right.

You are making the same kind of false assumption that you made about two years back when you insisted that the pre-currency PPM data was not released.

Click on the link at the bottom of the post; you will see I don't do nights.

Then try this one:

http://arbitron.mediaroom.com/index.php?s=43&item=625

I'm the one in between Shannon Pederson and Isabella Sánchez on the agency/radio task force list.

to be on a message board declaring victory in a small demo is ridiculous. again, noone sells 25-34 year olds. thats what i said from the beginning.

If you are focused on programming, the discreet demos are very important. 25-34 is the keystone of younger leaning formats, ranging from CHR and Urban to Regional Mexican and Hot AC. If a station moves strongly in that demo, it is likely to also increase on the "bell curve" sides of the demo.

So, in that context and in this thread... which is not about sales... the observation is relevant and significant. I am sure that at Mix and The Beat the changes in W 25-34 have been observed. ;D

go back and talk up some ramps or something

The only "ramps" I talk up are the ones on the freeway if there is a passenger in the car to chat with...

 

[dallasboyz]

just because you do some dopey night show on a low rated station doesnt make your statement any more right.

You are making the same kind of false assumption that you made about two years back when you insisted that the pre-currency PPM data was not released.

Click on the link at the bottom of the post; you will see I don't do nights.

Then try this one:

http://arbitron.mediaroom.com/index.php?s=43&item=625

I'm the one in between Shannon Pederson and Isabella Sánchez on the agency/radio task force list.

to be on a message board declaring victory in a small demo is ridiculous. again, noone sells 25-34 year olds. thats what i said from the beginning.

If you are focused on programming, the discreet demos are very important. 25-34 is the keystone of younger leaning formats, ranging from CHR and Urban to Regional Mexican and Hot AC. If a station moves strongly in that demo, it is likely to also increase on the "bell curve" sides of the demo.

So, in that context and in this thread... which is not about sales... the observation is relevant and significant. I am sure that at Mix and The Beat the changes in W 25-34 have been observed. ;D

go back and talk up some ramps or something

The only "ramps" I talk up are the ones on the freeway if there is a passenger in the car to chat with...

again, you cant sell it. therefore it doesnt matter. thanks for proving my point for me.

 

[davideduardo]

again, you cant sell it. therefore it doesnt matter. thanks for proving my point for me.

So if you can't directly sell it, it has no value to you?

You can't sell hurricane coverage on the gulf, and you can't sell earthquake or flood coverage. So I guess you think it should not be done.

You can't generally sell late nights and overnights, so perhaps we should all sign off.

Mondays don't fill as well as Fridays, so perhaps that day should be eliminated, too.

The development of the product is based on detail. When that is done, sellers with attitudes like yours can go pitch the product without caring how it is done. That's approximately the attitude of a used car salesperson.

Fortunately, your kind is scarce.

 

[dallasboyz]

again, you cant sell it. therefore it doesnt matter. thanks for proving my point for me.

So if you can't directly sell it, it has no value to you?

You can't sell hurricane coverage on the gulf, and you can't sell earthquake or flood coverage. So I guess you think it should not be done.

You can't generally sell late nights and overnights, so perhaps we should all sign off.

Mondays don't fill as well as Fridays, so perhaps that day should be eliminated, too.

The development of the product is based on detail. When that is done, sellers with attitudes like yours can go pitch the product without caring how it is done. That's approximately the attitude of a used car salesperson.

Fortunately, your kind is scarce.

stop typing. you're embarrassing yourself...

 

[fredcantu]

again, you cant sell it. therefore it doesnt matter. thanks for proving my point for me.

Good one, Dallasboyz, the way you put all of DavidEduardo's arguments to shame (sarcasm intended.) Can't you at least counter the points he's made instead of just dismissing them?