March 2025 Ratings - WXRC is #1 for first time

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Charlotte

Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...

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RADIO RATINGS ROUNDUP, March 2025, Part IV | Research Director, Inc.

Welcome to part four of our MARCH madness. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the sharp sabermetricians from XTRENDS –

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25-54: 1. WPEG 2. WKQC 3. WFNZ 4. WRFX 5. WBAV 7. WEND
18-34: 1. WRFX 2. WBAV 3T. WOSF, WPEG & WNKS 6T. WSOC, WKKT & WHQC 9. WFNZ 10T. WEND, WLKO & WLNK
18-49: 1. WPEG 2. WBAV 3. WRFX 4. WKQC 5. WNKS 12. WEND

WXRC was #1 in the market 6+ for the first time. I also believe that 7.0 is their highest share ever.

 

[Huff]

WXRC was #1 in the market 6+ for the first time. I also believe that 7.0 is their highest share ever.

Correct

March 2025 (3/6 – 4/2) Nielsen Audio PPM Ratings Day 3: WXRC Leads For First Time; KISS-FM For First Time In 22 Years

Day 3 of Nielsen Audio's PPM releases are now available for Charlotte, Portland, San Antonio, Salt Lake City, Sacramento, Orlando, Pittsburgh, Las Vegas, Cincinnati, Kansas City, Cleveland and Columbus.

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[LenoxAve]

Interesting that WXRC is #1 6+ but doesn’t place in the demos, though I know it is programmed the way it is for a reason. Seems like for classic music, folks in the key demos are turning to The Fox or K.

I’m surprised to see The Lake not pulling better numbers. For a while, they were always near the top. Seems like the shift happened after Christmas music.

 

[vchimpanzee]

This is good news since WXRC's owner also has the 50s and 60s oldies station 63 Big WAYS.

He also has a station playing newer oldies on AM.

It still makes no sense to me that the more adult station is doing better than the hip-hop station with 18-34.

 

[MammothCabinet]

This is good news since WXRC's owner also has the 50s and 60s oldies station 63 Big WAYS.

He also has a station playing newer oldies on AM.

It still makes no sense to me that the more adult station is doing better than the hip-hop station with 18-34.

The kids aren't listening is why, Urban is skewing heavy 25-54 by millennials and young Gen X. A lot of Urbans are playing more titles from the late 2000's and 2010's to capitalize on that audience.