March Arbitron ratings released on Monday. Will Nash FM soar?

[davideduardo]

rating 1.8 = 20th.

cume 857,700 = 19th.

Z100 did great.

It's not a rating, it's a share.

Yeah. Imagine a 1.8 rating... in PPM, that would be nearly a 20 share.

For the folks who are neither geeks nor radio insiders, here is what we are talking about:

Share, rating and AQH persons are all the same thing, expressed in different ways.

RATING is the percent of all persons who are listening to a station, on average, in a particular period of time.

SHARE is the percent of only the people who are actually listening to the radio who are listening to one station.

If the average percentage of persons listening to the radio from 6 AM to Midnight Monday to Sunday is 10%, a 1.0 rating is equal to a 10 share. 10% of the people who are listening to the radio is the same, in this example, as 1% of all people.

Then, advertisers want to know how many people a rating or a share mean. so, if a market has 1,000,000 persons and a particular station has a rating of 0.1, that means that 1,000 persons on average are listening... 1/10th of one percent of the total population. And that 0.1 rating is a 1 share.

There will be a quiz tomorrow. :

 

[dcowboy7]

rating 1.8 = 20th.

cume 857,700 = 19th.

Z100 did great.

It's not a rating, it's a share.

Yes we know see post #6.

Its kinda wierd cause even the thread title says arbitron ratings yet we really only talk share #s.
If all these sights that give #s are gonna really promote the share & not the ratings then shouldnt it really be:
"March Arbitron shares released on Monday. Will Nash FM soar?"

 

[davideduardo]

Its kinda wierd cause even the thread title says arbitron ratings yet we really only talk share #s.
If all these sights that give #s are gonna really promote the share & not the ratings then shouldnt it really be:
"March Arbitron shares released on Monday. Will Nash FM soar?"

I guess this is industry habit or tradition.

Audience measurements have been referred to as ratings from somewhere in the post-War 40's. "Hooperatings" were not "Hoopershares" and early A.R.B. audience measurements used "rating" and not share.

Here is a 1949 A.R.B. book;
http://www.americanradiohistory.com/Archive-Ratings/Washington Radio Audience Part 1.pdf

Share had been used since the first Crossley measurements in the late 20's. So there was a change in terminology.

TV uses ratings numbers almost exclusively, since rating quantifies households reached or persons reached, while in a multimedia environment, use of "share" gets the response of "share of what?"

While radio programmers talk about share, buyers talk about rating. And everyone else just gets confused, I guess.

 

[semoochie]

"RATING is the percent of all persons who are listening to a station, on average, in a particular period of time." There shoud be a comma after the word "persons", to differentiate from meaning "all of the people who listen to that particular station".

 

[benale]

A lot of people were expecting a 3 or 4 share this book for WNSH. It's a slow and steady climb. but I figured they would have cracked a 2 share.

Why is it taking so long to install a morning show? I haven't been listening. Is there any news,traffic or weather in AM drive or is it still all music and nothing else?

 

[erwin33]

A lot of people were expecting a 3 or 4 share this book for WNSH. It's a slow and steady climb. but I figured they would have cracked a 2 share.

Why is it taking so long to install a morning show? I haven't been listening. Is there any news,traffic or weather in AM drive or is it still all music and nothing else?

No, nothing at all, only music. I wonder also when there is a morningshow. It's about time.

 

[luperm]

A lot of people were expecting a 3 or 4 share this book for WNSH. It's a slow and steady climb. but I figured they would have cracked a 2 share.

Why is it taking so long to install a morning show? I haven't been listening. Is there any news,traffic or weather in AM drive or is it still all music and nothing else?

I don't think that too many people expected a 3 or 4 share on a frequency and format that did not exist in NY 60 or 90 days ago. That's a fantasy.

 

[dcowboy7]

A lot of people were expecting a 3 or 4 share this book for WNSH. It's a slow and steady climb. but I figured they would have cracked a 2 share.

Why is it taking so long to install a morning show? I haven't been listening. Is there any news,traffic or weather in AM drive or is it still all music and nothing else?

I don't think that too many people expected a 3 or 4 share on a frequency and format that did not exist in NY 60 or 90 days ago. That's a fantasy.

I saw someone predict a 4 but then 2 guys in white coats put a big net on him.

 

[dcowboy7]

A lot of people were expecting a 3 or 4 share this book for WNSH. It's a slow and steady climb. but I figured they would have cracked a 2 share.

Why is it taking so long to install a morning show? I haven't been listening. Is there any news,traffic or weather in AM drive or is it still all music and nothing else?

I don't think that too many people expected a 3 or 4 share on a frequency and format that did not exist in NY 60 or 90 days ago. That's a fantasy.

I saw someone predict a 4 but then 2 guys in white coats put a big net on him.

I dread news traffic weather....i would listen to wins for that gimme music music music.

 

[dcowboy7]

What country station has the biggest aud cume ?

I know its just playing with #s but wondering how wnsh compares to that being they have the population advantage.

 

[Barry]

What country station has the biggest aud cume ?

I know its just playing with #s but wondering how wnsh compares to that being they have the population advantage.

It appears that honor currently goes to The New 93Q (KKBQ) in Houston TX, with a cume in March of about 1.3 million. They have a Morning Zoo show.
WNSH had a cume of about 858,000 last month, when it was about two months old.

 

[dcowboy7]

What country station has the biggest aud cume ?

I know its just playing with #s but wondering how wnsh compares to that being they have the population advantage.

It appears that honor currently goes to The New 93Q (KKBQ) in Houston TX, with a cume in March of about 1.3 million. They have a Morning Zoo show.
WNSH had a cume of about 858,000 last month, when it was about two months old.

If wnsh keeps about their same share/cume ratio they would need to get about 2.8 to hit 1.3+m & become the #1 listened to country station.

For those that think 3.0 is eventually doable then this could happen.

 

[Marv-L.A.]

The cume stands at 857,700 according to Country Aircheck; where does that rank in the market, and where does their 2.0 in 18-49 rank as well?

Also, is it the contour of the land on LI that prevents the signal from going farther eastward or do they need more power?

 

[HHH]

The cume stands at 857,700 according to Country Aircheck; where does that rank in the market, and where does their 2.0 in 18-49 rank as well?

Also, is it the contour of the land on LI that prevents the signal from going farther eastward or do they need more power?

They broadcast from First Mountain in West Orange, NJ, a heritage site which also hosts WFMU and, at one time, WVNJ (now Z100) and TV channels 13 and 68. The TV and Z-100 moved to the Empire State Building, but NASH FM and WFMU can not due to spacing issues with nearby stations on or near their frequencies. NASH FM (WNSH) has been at that site since they signed on in 1948 as WAAT-FM and WFMU has been up there from at least the early 60s.

The site isn't bad and is pretty high, but the Manhattan skyline raises hell going east. So "more power" really won't help them all that much, even if they could get it (which they can't).

Most people in the know say that they really can't move to the Empire without a lot of other stations getting involved and agreeing to all sorts of compromises and this seems unlikely.

 

[davideduardo]

The cume stands at 857,700 according to Country Aircheck; where does that rank in the market, and where does their 2.0 in 18-49 rank as well?

The station is 18th in 18-49. The 6+ cume is 19th in the market.

 

[WNTIRadio]

Give it time. It will settle into PLJ range for audience and bill well.

But these things take some time, especially on what was a long time "black hole" frequency in NYC.

Everybody expects a 3 month jump to #1 these days... formats, especially ones that haven't been in the market for 16 years, take time to catch on. The average listener isn't a radio geek following this crap like the rest of us.

 

[scripps]

It will do fine. Cumulus just ended up being the company "less afraid" to try putting America's top format in America's top city. Now if the boys in Atlanta would start to think more creatively about their other markets, they might just be the catalyst radio needs to become relevant again.

 

[dcowboy7]

Give it time. It will settle into PLJ range for audience and bill well.

But these things take some time, especially on what was a long time "black hole" frequency in NYC.

Everybody expects a 3 month jump to #1 these days... formats, especially ones that haven't been in the market for 16 years, take time to catch on. The average listener isn't a radio geek following this crap like the rest of us.

You said at least 3.1 by summer.

 

[Marv-L.A.]

Does anyone happen to know how many minutes of commercials per hour is Nash-FM running these days, and will Cumulus be able to keep it in the low double-digits if or when they get that high?

 

[dcowboy7]

Does anyone happen to know how many minutes of commercials per hour is Nash-FM running these days, and will Cumulus be able to keep it in the low double-digits if or when they get that high?

From when ive listened they always do about 4-5 mins at about :40 past each hr.

During the week they do the same at about :15 also but not on the weekends.