David:
Forget trying to educate these guys that Spanish language radio actually has formats. I sent a friend of mine an e-mail at a trade when he wrote "so and so flips to Spanish." I said how come you wouldn't say "so and so flips to English."
For the record, Phoenix has the following formats that are Spanish-language (7 FM's):
Regional Mexican: KHOT, KNAI, KLNZ
Spanish Hot AC (also called Spanish Contemporary, Latin Pop): KVIB, KQMR/KHOV
Spanish Adult Hits: KVVA/KDVA, KOMR
KVIB and "La Kalle" are similar formats with some deviation.
Even within Regional, there are different genres and as the format says it's "Regional." What may work in one area doesn't work in another. Let's not get too complicated.
Forget trying to educate these guys that Spanish language radio actually has formats. I sent a friend of mine an e-mail at a trade when he wrote "so and so flips to Spanish." I said how come you wouldn't say "so and so flips to English."
For the record, Phoenix has the following formats that are Spanish-language (7 FM's):
Regional Mexican: KHOT, KNAI, KLNZ
Spanish Hot AC (also called Spanish Contemporary, Latin Pop): KVIB, KQMR/KHOV
Spanish Adult Hits: KVVA/KDVA, KOMR
KVIB and "La Kalle" are similar formats with some deviation.
Even within Regional, there are different genres and as the format says it's "Regional." What may work in one area doesn't work in another. Let's not get too complicated.