This station started in 1960 when "WMMW-FM" began broadcasting from West Peak in Meriden, Connecticut, covering much of the central Connecticut area. In 1962 the call letters became WBMI. It's call letters referred to its parent company name, "Business Music, Inc." It was one of the first stations to broadcast in stereo in 1962 after the FCC standardized the multiplex system. In 1977, WBMI-FM adopted a Beautiful Music format, changed its callsign to WKSS and used the slogan "96 KISS". The station was lowly rated and was not making a lot of money, when in October, 1984, programmer Bob Mitchell, who would later go on to become an influential radio consultant, flipped the station to Top 40 as "95.7 Kiss FM"