-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Marty and Jodi - gone?
- Thread starter Shark
- Start date
K
KXRX
Guest
I have no other details, but yes, they are gone from 103.7.
R
RockJazz
Guest
Rough, but I never really warmed to that version of talk or the music mix.
M
monkeygirl
Guest
The new PD, Dave Benson probably just wants to put his personal stamp on the station, don't you think?
One source shared that the contract was up but I don't have confirmation on that. Really have to wonder if this, the T-Man, the Jazz station changes, are all a function/reaction to/of the new PPM? I, as an advertiser, am still somewhat suspect of this new metric, I don't doubt the technology, I am concerned about the sample population and how representative it is to the true listening in the market. Saw the same kind of thing when TV went to LPM, needed some time to shake out. I get that the life of a radio personality is to live and die by the numbers (kind of like the life of an ad guy) and I do wish Marty all the best. He was always very professional in his interactions with myself and my clients. Good luck and I hope he stays in touch.
Like it or not the PPM is the new metric and while it has its flaws we all know the diary needed to go. Asking people to remember what they listened too and when made no sense. Diary had severe weighting issues and so does the PPM, but at least you aren't relying on memory, it's real exposure.
I agree with Steenman that stations are reacting too quickly. My guess is the layoffs of T-Man, Marty, Jodi, Jim, and the list goes on, has more to do with cutting costs than really trying to compete for PPM ratings. As more stations go to a "more music" approach I wonder if the remaining stations that keep morning shows will begin to find greater success. I just did five month average for a media buy. 25-54 the Kent and Alan show were number one and JACK number two. 18-34 it was Jackie and Bender, 35-64 it is a four way tie with KPLZ, KRWM, KJR and JACK at the top. There seems to be a place for morning shows young and old. There are all music options that do very well, but shows do better. It is the same story in just about every market I buy. The difference seems to be that the shows that were all talk don't hold up as well as shows that are a mix of talk and music. Just an observation.
The MK shows the market was off almost 25% last month. I think layoffs have more to do with that number, less with the ratings number. I think KMTT sounds more current and better than it has in years and recent numbers are coming up. I hope they invest in personalities because that is a big part of the KMTT experience. With Marty gone I actually will add a station with news traffic weather and local personalities to my pre-set and move KMTT off in the morning. My buttons right now are KNDD, JACK, KUOW, KMTT and KJR-AM. I will probably put KZOk or KPLZ in the number three or four position to add variety and pull KMTT off until they add personality. My wife's car has KPLZ, KBKS, KRWM, KMTT and JACK. She just added KMTT a month ago. I don't think the personality means as much as the music to her. Again, just an observation.
I wish Marty well.
I agree with Steenman that stations are reacting too quickly. My guess is the layoffs of T-Man, Marty, Jodi, Jim, and the list goes on, has more to do with cutting costs than really trying to compete for PPM ratings. As more stations go to a "more music" approach I wonder if the remaining stations that keep morning shows will begin to find greater success. I just did five month average for a media buy. 25-54 the Kent and Alan show were number one and JACK number two. 18-34 it was Jackie and Bender, 35-64 it is a four way tie with KPLZ, KRWM, KJR and JACK at the top. There seems to be a place for morning shows young and old. There are all music options that do very well, but shows do better. It is the same story in just about every market I buy. The difference seems to be that the shows that were all talk don't hold up as well as shows that are a mix of talk and music. Just an observation.
The MK shows the market was off almost 25% last month. I think layoffs have more to do with that number, less with the ratings number. I think KMTT sounds more current and better than it has in years and recent numbers are coming up. I hope they invest in personalities because that is a big part of the KMTT experience. With Marty gone I actually will add a station with news traffic weather and local personalities to my pre-set and move KMTT off in the morning. My buttons right now are KNDD, JACK, KUOW, KMTT and KJR-AM. I will probably put KZOk or KPLZ in the number three or four position to add variety and pull KMTT off until they add personality. My wife's car has KPLZ, KBKS, KRWM, KMTT and JACK. She just added KMTT a month ago. I don't think the personality means as much as the music to her. Again, just an observation.
I wish Marty well.
R
radioprofessor
Guest
I may be of help here. AAA stations in the PPM must lean toward Classic Rock to survive. SF is a good example of where the AAA station did not adjust in my humble view. THE BAND (another Classic rock that rocks station) has come on and dropped KFOG from 5th to 12th 25-54. The Band finished August third in the market. A form of Classic Rock with an intense music approach is the future of AAA in my humble opinion. My mediabase report reveals KMTT plays far too many currents with artists like Rob Thomas which is played on KISS in Seattle. They are out of the format parameter. Currents like new Rob Thomas or Michael Franti and Spearhead "Say Hey" are the flavor songs not the core of the format. The core is the broad body of recurrent and older work by Dave Mathews, Beatles, Van Morrison, and more mixed with one or two new works in the format parameter. I have consulted many AAA stations. The ones that succeed in my humble opinion, stay true to their core sound. In my humble view a AAA station does need personalities to connect to the music and listeners. KMTT is making a mistake on several format parameters in my humble opinion. JACK, KJR-FM and KZOK have most of KMTT's audience in Seattle from the looks of the ratings. They appear to be leaning even farther away from their Classic Rock roots, eliminating heritage talent. All mistakes in my humble view.
Isnt their PD the same one that failed to adjust KFOG? The results have not been good.
Isnt their PD the same one that failed to adjust KFOG? The results have not been good.
radioprofessor said:
Yup....and as djd already suggested, this seems to be as much about "other" issues as anything. One (in all these cases) will certainly be "how do we get out from any long-term contract that is expensive (read = costs more than hiring community college kids)" and another, in this case, just MIGHT be the scenario where new PD comes into the market and wants to do something to "spray paint" the station with a change. That is pure SPECULATION on my part...but I've seen it so many times. New PD arrives and either talent is flushed, image voice flushed or jingles change and PD steps back beaming with pride that the station is now "his/hers".
KXRX, which also had loyal following based on the programming, didn't really make as many changes as the Mountain seems to have done. Talent was part of the long-haul and that investment in a relationship paid off for them.
I am often amused thinking about other industries ... and how they would be if ran like radio is today. Software companies would be looking for "shareware" to box and re-sell at a huge markup -- NO home-grown development. Train, air, bus would suggest you hitchhike and charge you a lot for a ticket, etc.!
R
RockJazz
Guest
Re: AAA / Classic Rock blend?
"A form of Classic Rock with an intense music approach is the future of AAA in my humble opinion. My mediabase report reveals KMTT plays far too many currents with artists like Rob Thomas which is played on KISS in Seattle. They are out of the format parameter. Currents like new Rob Thomas or Michael Franti and Spearhead "Say Hey" are the flavor songs not the core of the format. The core is the broad body of recurrent and older work by Dave Mathews, Beatles, Van Morrison, and more mixed with one or two new works in the format parameter."
If the core of a AAA/Classic Rock blend is to be Dave Mathews, Beatles, Van Morrison and that ilk and an OK or preferred flavor of choice is anything like Rob Thomas and such then I can't see any connection of AAA to what I'd call Classic Rock, "that really rocks", or any hope that AAA would ever work for me. But I guess it does for some. Surprised that mix works for enough guys to be even considered as "the way to go". If "a form of Classic Rock with an intense music approach is the future of AAA" I'd blow almost all the AAA out of it. Keep the absolute minimum necessary. Slower classic rock pieces could be used as sprinkles too. But what draws and holds people to this format? The Classic Rock or the singer/songwriter love songs? And who is it holding, the guys or the women or the advertisers who want both whether they are really getting a lot of one or not?
"A form of Classic Rock with an intense music approach is the future of AAA in my humble opinion. My mediabase report reveals KMTT plays far too many currents with artists like Rob Thomas which is played on KISS in Seattle. They are out of the format parameter. Currents like new Rob Thomas or Michael Franti and Spearhead "Say Hey" are the flavor songs not the core of the format. The core is the broad body of recurrent and older work by Dave Mathews, Beatles, Van Morrison, and more mixed with one or two new works in the format parameter."
If the core of a AAA/Classic Rock blend is to be Dave Mathews, Beatles, Van Morrison and that ilk and an OK or preferred flavor of choice is anything like Rob Thomas and such then I can't see any connection of AAA to what I'd call Classic Rock, "that really rocks", or any hope that AAA would ever work for me. But I guess it does for some. Surprised that mix works for enough guys to be even considered as "the way to go". If "a form of Classic Rock with an intense music approach is the future of AAA" I'd blow almost all the AAA out of it. Keep the absolute minimum necessary. Slower classic rock pieces could be used as sprinkles too. But what draws and holds people to this format? The Classic Rock or the singer/songwriter love songs? And who is it holding, the guys or the women or the advertisers who want both whether they are really getting a lot of one or not?
AAA to me is potpourri, a mix of the famous and the obscure, of classic rock staples and breakout talent. It's one of those formats that NEEDS exceptional talent to hold it all together. AAA can also come in flavors. I've heard some really alternative leaning AAAs, others that are firmly planted in Classic Rock. Even those with strong Americana/No-Depression country leanings. And some that are very acoustic oriented.
KMTT to me seems to be a more commercial hybrid of all of these.
KMTT to me seems to be a more commercial hybrid of all of these.
R
RockJazz
Guest
Re: AAA
That's true, there is a variety of leans.
But a lot of AAA stations are mostly pop of one era or another.
The softer Classic Rock was AAA before that name came out.
That's true, there is a variety of leans.
But a lot of AAA stations are mostly pop of one era or another.
The softer Classic Rock was AAA before that name came out.
R
RockJazz
Guest
Re: classification
The classification thing loses power because people can't agree what is cool alternative and what is bland pop. The way I'd categorize the Dave Matthew's band is with the latter while others are sure it is the former, to them.
The classification thing loses power because people can't agree what is cool alternative and what is bland pop. The way I'd categorize the Dave Matthew's band is with the latter while others are sure it is the former, to them.
KJR-FM, KZOK and JACK need a strong competitor. Brew makes a hell of a lot more sense than AMP or some other format. Last thing this market needs is another CHR. KBKS has it locked down so taking them on is pointless. Taking on three stations with big numbers means you have a good chance to win.
This cowboy knows if the PD says there are no further changes in the newspaper, you can bet the ole farm that more changes are a coming!!! That is the first sign 
I know for a fact that Enercoommm is pleased with THE END, pleased with WOLF and pleased with KISW in the ole PPM. That leave DA MOUNTAIN as the turd in the tank. They have leaned to ladylike for my musical tastes and this cowboy agrees that Entercommm would love to go right at KZOK and JACK. It helps DA END, KISW and makes Da Mountain into a golden turd. :0
I know for a fact that Enercoommm is pleased with THE END, pleased with WOLF and pleased with KISW in the ole PPM. That leave DA MOUNTAIN as the turd in the tank. They have leaned to ladylike for my musical tastes and this cowboy agrees that Entercommm would love to go right at KZOK and JACK. It helps DA END, KISW and makes Da Mountain into a golden turd. :0The Mountain should definitely go mellow Classic Rock to attack KZOK and JACK. That is where the numbers are. Would go with a music based morning show to beat KZOK and compete with KJR-FM. Playing female based music like Rob Thomas and others pop hits will get them no where. They want to go younger to compete with winning shows like J@B or JACK but staying true to the music and leaning classic rock like the BAND type stations is the way to go.
SandyG said:
His name is Marcus and was at KBCO. Doubtful that he will be the permanent replacement.
<SIGH> More good personality sent to the beach. There has to be a station or something for all of the good Seattle people that are now sitting on the bench. Jodi was the cleverest, most entertaining person on the air in Seattle today.
- Status