May Arbitron rankings 25-54, 18-34

[rho01]

Top 25 radio stations, 25-54, May, 2011

1. V-103 (mornings strongest daypart)
2. WSB (mornings strongest daypart)
3. Star 94 (weekends strongest daypart - no. 2!)
4. Majic (afternoons strongest daypart no. 3)
5. Q100 (mornings strongest daypart)
6. Praise (weeknights strongest daypart)
7. Kicks (mid-days strongest daypart)
8. Kiss (weeknights strongest daypart No. 2!)
9. Hot (weeknights strongest daypart)
10. B98.5 (weekends strongest daypart -80s!)
11. The River (mid-days strongest daypart)
12. Fish (weekends strongest daypart)
13. Dave (weekends strongest daypart)
14. Project (tie-mid-days and weekends strongest dayparts)
15. Bull (weekends strongest daypart)
16. WABE-FM (mornings strongest daypart)
17. Atlanta's Greatest Hits (mid-day strongest daypart)
18. (tie) Wild (evenings strongest daypart), El Patron (mornings strongest daypart)
20. Rock (mornings strongest daypart)
21. Fan (mid-days strongest daypart)
22. WGST-AM (mid-days strongest daypart)
23. Zone (afternoons strongest dayppart)
24. J93.3 (steady all over)
25. WAOK-AM (afternoons strongest daypart)

Top 15 in mornings 25-54
1. Scott Slade, WSB
2. Bert Show, Q100
3. Frank & Wanda, V-103
4. Cadillac & Dallas, Kicks
5. Steve Harvey, Majic
6. Yolanda Adams, Praise
7. Rickey Smiley, Hot
8. Cindy & Ray, Star
9. Tom Joyner, Kiss
10. Kevin & Taylor, Fish
11. Morning Edition, WABE
12. Kaedy Kiely, River
13. Vikki & Kelly, B98.5
14. The Regular Guys, Rock 100.5
15. Jimmy & Yvonne, Dave

Top 25 18-34
1. V-103 (mornings strongest daypart)
2. Hot (weeknights strongest daypart)
3. Q100 (mornings strongest daypart)
4. Star (interestingly, Star beats Q100 on weekends thanks to the all-90s gambit)
5. Project (strongest daypart is middays)
6. Wild (weeknights strongest daypart)
7. Kicks (mid-days strongest daypart)
8. WSB (mid-days strongest daypart)
9. Bull (weekends strongest daypart)
10. El Patron (mornings strongest daypart)
11. B98.5 (weeknights strongest daypart)
12. Fish (weekends strongest daypart)
13. Majic (weeknights strongest daypart)
13. Kiss (weeknights strongest daypart
13. Praise (weekends strongest daypart)
16. Dave (weekends strongest daypart)
17. River (weekends strongest daypart)
18. Rock (mornings strongest daypart)
19. Atlanta's Greatest Hits (mid-days, afternoons tie for strongest daypart)
20. WABE (afternoons strongest daypart)
21. WGST (mid-days strongest daypart-big lift for Beck/Rush)
22. Fan (weeknights strongest day part with Braves)
23. Zone (afternoons by far strongest daypart)
24. J93.3 (mid-days strongest daypart)
25. 99X (afternoons strongest daypart)

Top 15 morning shows, 18-34
1. Frank & Wanda, V-103
2. Bert Show, Q100
3. Ricky Smiley, Hot
4. (tie) Cadillac & Dallas, Kicks; Scott Slade, WSB
6. Shaffee & Klinger (now out), Project
7. Patrones de la Manana, El Patron; Kevin & Taylor, Fish
9. The Regular Guys, Rock
10. Jason & Kristen, Bull
11. Cindy & Ray, Star
12. Elvis Duran, Wild
13. Yolanda Adams, Praise
14. Vikki & Kelly, B98.5
15. Jimmy & Yvonne, Dave
SOURCE: Arbitron

 

[Wildstyle K]

Before I even read the entire thing, how did I know WiLD's strongest part of the day would be evenings? All I saw was:

"1. V-103 (mornings strongest daypart)"

And from that point on, I was able to realize that whatever followed would most likely be measured in dayparts. Almost immediately, I subconsciously thought "I bet WiLD will be evenings"...

SURE ENOUGH, THEY WERE!

I don't think I am a radio rocket scientist, but I do have a question:
What are people thinking keeping Elvis Duran on in the morning? Is the point here that "maybe eventually, people will get hooked on it and it might become more successful in the long run"? I mean, I personally don't think it's bad, but apparently it is not helping the station greatly at the moment. I don't know why I get the feeling that in WiLD's case, a simple, but still entertaining morning show that consists of (focusing on) more music mornings would probably be better. I strongly believe that there are a few minor details and things that WWVA could change to do better, on-air schedule set-up wise. Evenings and weekends already seem pretty on point for WWVA, but (outside of the music) there are other things they could consider to attract more people and "make" them want to stick around longer.

There are some things I just don't understand sometimes... and one of them is; Why, when people know that something is obviously or possibly hindering them from being at their full potential best, do they choose not to change something until LATER? I'm no expert when it comes to finances and things of that sort in radio, so I wonder; Is syndicating that morning show cheaper than having an "easy going" but entertaining local morning show guy with a focus mainly on more music mornings?

Just some thoughts roaming around in my head. I know they're two different companies, but ClearChannel could learn a few things from KZON's day time set up schedule structure that they could implement into WWVA (around the areas that they are already their strongest). If the morning show IS costing more, BUT isn't helping them forward or isn't doing better than the music itself, then (IMO) stop the syndication... at least for now.

 

[atlantaboy]

Before I even read the entire thing, how did I know WiLD's strongest part of the day would be evenings?

I think most Rhythmics have their strongest ratings in the evenings, cause that's when most kids listen

 

[Nyte Ryder]

Before I even read the entire thing, how did I know WiLD's strongest part of the day would be evenings?

I think most Rhythmics have their strongest ratings in the evenings, cause that's when most kids listen

No radio station or group is happy when nights is their strongest daypart. Means you're failing in other dayparts. Winning nights (only) means you're losing.