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May Ratings
- Thread starter medev
- Start date
KUBE appears to have reached a plateau. If they can still bring in revenue with that then more power to them. If not, changes are perhaps coming at iheart.
I suspect some changes coming to Star 1015 soon too. They are still running morning show less as far I know.
Good point, but Star still owns their target demo. A bit of a different story with KUBE.
Said it before and I'll say it again, I think that KUBE is only around to keep KHTP from owning the entire share of the rhythmic market. If they bill enough to keep the accountants happy, they might be better off leaving it alone for now. With that being said, these numbers don't paint a great picture for KUBE or KHTP. I wonder if Star could benefit from some sort of a refresh. Nothing drastic, but a simple change of their branding might not be the worst idea in the world now that the station identity has changed so much.
But at the same time, all of the news stations are down at least a point. Because let's face it, the news situation is a lot quieter than it was a few months ago. KUOW was once the #1 station, and now it's being beat by KEXP.
BTW KEXP is #2 in 18-34 and 25-54. And it's #1 18-49, beating KISW. That to me is the continuing story here.
Also, did I ask this already? I can't remember.
Wonder how KHTP would fare if they dumped all the '00s stuff from their playlist and went strictly Rhythmic Oldies. ala the old Movin before they went CHR, or going back 20 years, remember 95.7 the Beat? Barry White followed by Bobby Brown followed by 702, with a little Prince and Shalamar, Pointer Sisters? In Yaki-Vegas, we used to have KMGW running a rhythmic oldies format.
Wonder how KHTP would fare if they dumped all the '00s stuff from their playlist and went strictly Rhythmic Oldies. ala the old Movin before they went CHR, or going back 20 years, remember 95.7 the Beat? Barry White followed by Bobby Brown followed by 702, with a little Prince and Shalamar, Pointer Sisters? In Yaki-Vegas, we used to have KMGW running a rhythmic oldies format.
Probably wouldn’t do well. Rhythmic oldies, in the strict sense, really only works in areas with high Hispanic populations (i.e. California).
It seems like KHTP is pretty much in a stalemate with KUBE (and if nothing else, a consistent stalemate). It doesn't seem likely that skewing older would help the situation too much, as that might mean moving even further into a direction without a tangible market.
Indie rock is very popular with younger people in the Pacific Northwest. KEXP does a great job with breaking new music, and being a hyperlocal source for entertainment. While the KEXP presentation may not be for everyone, it is fulfilling one very important purpose: it is giving younger listeners (who might otherwise stick to streaming apps) a reason to have the radio on.
Yes I know, but before the pandemic, KEXP was a 1 share station. Did young people just discover KEXP or has the station changed?
It probably has more to do with the shift in programming over at The End. The local programming went away along with the hyperlocal speciality shows, and Audacy shifted the music programming away from indie rock and more toward popular alt pop.
But #1 18-49 is higher than where KNDD was.
There have always been people who listened to KEXP exclusively for its local focus. I think it's reasonable think that they might have poached off some End listeners as well.
Wasn't the 6+ for KNDD near the 5 range before the changes to the playlist and the firing of most of the DJs? I think it's more than reasonable that a lot of End listeners discovered KEXP and word of mouth drew more of them to that station.
I think that's reasonable, although now The End is making a bit of a comeback, up a half point (2.2 to 2.7) in the last few months, and that hasn't hurt KEXP, which is up a point or more during the same time.
Some of that may be due to greater use of radio in the last three months. While that would seem to benefit rating and not share, if the expanded listening times are “discretionary” that may benefit music stations the most.
That's funny...some folks may not know that there have been some changes at The End.
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