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Mega - Al Fuentes GONE

> As for "replacing" a legacy station, KODA was beautiful
> music for years, but Sunny certainly hasn't been
> short-lived.

However, Sunny was the result of a format evolution over a number of years, rather than a sudden format flip. Twenty years ago KODA was pretty much an elevator music station. Soft AC vocals were slowly added to the mix, in larger and larger amounts. The instrumentals slowly died away, while the AC elements of the format became more upbeat as the playlist was tweaked.

You can probably argue that the transformation of KODA took a decade. The old audience was slowly peeled away (or simply aged out of the target demographic) and was replaced by something newer.
 
> I'm very surprised the fans of former Rock 101 ain't beating
> this to death about how CC screwed up and this is the proof
> where their property of a year ago was looking like a
> bonanza for them (after the flip) is now looking like flip
> potential itself in Houston.
>
> RFLA
>

We wish the CC family all the best during this joyous holiday season.
Big, fat bonuses and all.
 
> Preciosa is Jack in Spanish,
> insofar as broadness of playlist and genres. It has lots of
> good music, and no competiton.

Is Preciosa similar to Recuerdo? (Just trying to get a feel for what it would sound like.)<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
> > Preciosa is Jack in Spanish,
> > insofar as broadness of playlist and genres. It has lots
> of
> > good music, and no competiton.
>
> Is Preciosa similar to Recuerdo? (Just trying to get a feel
> for what it would sound like.)

It is a copy, with a longer playlist. The PD of Preciosa worked in LA in the years when Recuerdo in LA was new (February 2000 is airdate) and in 2004 he put Preciosa on. Same concept, somewhat more regional Mexican.
>
 
.
> >
>
> Hey, where are you Clear Answer?
>

yea clear answer where are you? he must have his head in the sand.
 
> > Are Clear Channel's Hurban stations doing well anywhere?
>
> Only in Miami. Houston has a hung jury... were the very low
> August and September individual months something of
> Arbitron, or is the format in trouble?
>
> Albuquerque is not huge, but adequate, same Denver. The
> problem is that the format skews young, and the Clear
> Channel mostly English approach is mostly`12-24.
>
> At issue is the fact that there are literally no teen and
> 18-24 Hispanic buys. Most are 18=49 or 25-54.
>
> > KLOL is clearly struggling. Albuquerque appears to be
> doing
> > better than the station it replaced, at least in 12+
> > ratings, but Mega 104.1 is still a bottom feeder. Mega
> 95.7
> > in Denver has only had one book if that, but it looks like
>
> > the Hurban format is making the low-rated CHR it replaced
> > look like a smash hit. In Miami, the Hurban station is
> > lower middle class in 12+ ratings and not doing
> > significantly better than the station it replaced.
>
> It is reported billing only 25% of the format it replaced,
> and losing money. It is 18=34 leader in Miami, yet Miami is
> the most mature Hispanic community in the US, so there is
> not much revenue there.
>
> > Do you
> > see these stations remaining Hurban and trying to give the
>
> > format some time to grow, or do you see them giving way to
>
> > La Preciosa, or some other format, rather quickly? Do you
>
> > think this format has a future in the continental United
> > States?
>
> In NY, Kalle is #1 18-34 in the last month of Summer and the
> first month of Winter. Kalle in Las Vegas is #2 Spanish in
> September. In Fresno and San Jose, the two Kalle stations
> are higher than when in pop and regional formats.
> >
>
Bingo! DE hits it on the head again. The major agencies and larger sophistocated direct ad buyers don't target young hispanics. They are looking for 2nd generation and beyond hispanics with jobs, credit and stable homes. It's the largest growing demo in the world as far as advertising goes. I've sold media and was never given this great a scenario as a sales rep or manager. As an ad agency owner/buyer, I look at stations that deliver the money demos. I found, by trying, that MEGA falls short and I agree with DE that the "money demo" isn't listening to MEGA in numbers large enough to make a difference for clients. Liberman has the same issues with their younger skewing formats. Univision's Esterio Latino grabs everyone and lower rated stations like K-LOVE grab "the money demos". When is CC going to figure this out? My guess is soon. They did not become the 800 pound gorilla by osmosis.
 
> .
> > >
> >
> > Hey, where are you Clear Answer?
> >
>
> yea clear answer where are you? he must have his head in
> the sand.
>
I know this: It will be a Spanish Format. Once flipped to Spanish, stays Spanish.
 
> They are looking for 2nd generation and beyond
> hispanics with jobs, credit and stable homes.

Even with non-ethnic formats, this is the name of the game.

You can have a 20 share in teens, but you'll never make a dime.

Remember when all the top 40 stations went AC in the 90's? This is why.

This is also why you see more classic rock than "active rock" for that matter. 25+ is where the action is.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
Re: Why formats exist... credit goes to Adguy

> >
> Bingo! DE hits it on the head again. The major agencies
> and larger sophistocated direct ad buyers don't target young
> hispanics. They are looking for 2nd generation and beyond
> hispanics with jobs, credit and stable homes. It's the
> largest growing demo in the world as far as advertising
> goes. I've sold media and was never given this great a
> scenario as a sales rep or manager. As an ad agency
> owner/buyer, I look at stations that deliver the money
> demos. I found, by trying, that MEGA falls short and I
> agree with DE that the "money demo" isn't listening to MEGA
> in numbers large enough to make a difference for clients.
> Liberman has the same issues with their younger skewing
> formats. Univision's Esterio Latino grabs everyone and
> lower rated stations like K-LOVE grab "the money demos".
> When is CC going to figure this out? My guess is soon.
> They did not become the 800 pound gorilla by osmosis.
>

This is a classic post, and goes beyond just the issues of KLOL (if any exist). When posters wonder why oldies is a declinign format, or why thier favorite mix of contemporary or rock songs is not heard on the radio, they should read your post. Radio can only serve those listeners which advertisers have an interest in reaching.

Radio is free to the listener only as long as stations can make money by selling advertising. If there is no revenue, there is no format. This is why in many cases satellite can coexist with radio, because the niche interests are served by satellite on a "listener pays" basis.

Again, great post, especially since you have the credibility of actually being an advertiser!
 
> I know this: It will be a Spanish Format. Once flipped to
> Spanish, stays Spanish.

Don't be too hasty. A flip is only a rumor. Since they axed the PD, it is natural to speculate whether the change is due to the PD not getting along, or a desire to change the station.

If they simply did not like the performance of the last PD, they get a new one. If they did not like the performance of the station, they change format.

We are all guessing, but armchair quarterbacking is always fun.
 
Re: Coolcat713

> > I know this: It will be a Spanish Format. Once flipped to
> > Spanish, stays Spanish.
>

What about 100.7? It's now KKHT, and English laguage Christian station. It was La Orbita 100.7, until late last year.
 
Re: Coolcat713

> > > I know this: It will be a Spanish Format. Once flipped
> to
> > > Spanish, stays Spanish.
> >
>
> What about 100.7? It's now KKHT, and English laguage
> Christian station. It was La Orbita 100.7, until late last
> year.
>
Yeah, thats right. Any formats that you think would work in English on 101.1 ?

thanks
 
> > > RIP. "Wish him luck in his future endeavors..."
> >
> > Is "La Preciosa 101" next? See KEGL in DFW.
> >
> > Unless Radio One beats them to the punch with a KROI
> > relaunch in that direction.
> >
>
> Hey, where are you Clear Answer?
>

Maybe he's working on his resume.
 
Re: Mega - Kill the rumors

> > > > RIP. "Wish him luck in his future endeavors..."
> > >
> > > Is "La Preciosa 101" next? See KEGL in DFW.
> > >
> > > Unless Radio One beats them to the punch with a KROI
> > > relaunch in that direction.
> > >
> >
> > Hey, where are you Clear Answer?
> >
>
> Maybe he's working on his resume.

Clear is apparently trying to recruit a PD with Hurban or Hip Hop experience, so they must be commited to the Hurban format. They had a very good October, after awful August and September individual months... maybe there is life in that critter.
 
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