MEGA, AMOR y XO-Who's gonna lose the battle

[TroyG]

Between these 3 Spanish Pop Stations? I believe XO might flip to Hurban/Reggaeton, But who knows?

 

[HarryNalgas]

Well, you've got XO with HUGE signal challenges. You've got Mega, who is just BARELY figuring out what works (considering that CC has been trying to get the Spanish radio thing down for 3+ years). And we're not even sure this will work long term considering they've only been successful at it for a couple of months in this incarnation. You've got Amor who also has minor signal challenges but those should go away when 104.9 gets its upgrade.

I'm putting my money on Amor to win, then Mega after that. I figure Univision has a better track record and more "juice" as far as Spanish radio goes. Plus, the ability to sell in combo or trombo with Recuerdo and Estero Latino, will help them clean up as well. Liberman seems to move slowly on most things and will probably let XO flounder around in a losing battle for a while. Flipping to Hurban? Yeah right, how long would an English language station last flipping to disco? Hurban is dead, stick a fork in it.

 

[DJboutit3]

None just about all Spanish meixcan stations have crappy signal in most of houston. Crappy signal in the markert you are trying to reach is a mistake ratings will be worst in the market & your station will not last 2 or 3 years.

 

[oldjohnny]

None just about all Spanish meixcan stations have crappy signal in most of houston. Crappy signal in the markert you are trying to reach is a mistake ratings will be worst in the market & your station will not last 2 or 3 years.

What? One of the stations is local and it is broadcasting from Senior Road. KAMA is the one that has a crap a** local signal, but then again, it is still local and reaches well within the city limits of Houston. It is also waiting for an upgrade from 2,700 watts to 8,800 (I think, not shure).
KQQK is the one that has a bad signal, but with good programming, even the rimshot stations can win (of course with a lot of work)

 

[mrtexmex2007]

My vote goes to Mega.

 

[HarryNalgas]

Regardless of signal... XO couldn't score ratings with NO competition, how are they going to do it with TWO competitors now?

 

[TroyG]

Of those 3 I mentioned, The clear winner would be MEGA because it has a strong signal, and I agree with you all. KAMA did better business serving the southwest & west side-when it was Party 104-9. but I believe Liberman happens to be a real cheap radio broadcaster, because all of its stations are the reaching the booming Hispanic population-but it has several stations with old calls and poor signals that could'nt reach this city. Its only station with a strong signal happens to be an AM station here.

 

[purpledevil]

I think we all can agree that Liberman did XO no favors by moving the westside coverage signal from KIOX to KXGJ. 101.7, even at the same 100kw as 96.9, doesn't penetrate into west and southwest Houston nearly as well as 96.9 does due to the antenna's location. Then you have CC's inability to capitalize on their "Spanish Initiative", turning tail on stations like KEGL in Dallas and it makes you think that Amor with its upcoming upgraded coverage would be the logical choice for continued success.

 

[luckros]

Perhaps they Will bring Casa to Houston on the XO signals 107.9/101.7. In Dallas Liberman owns Casa 106.7 and they play Reggaeton/ and hip hop

 

[oldjohnny]

Perhaps they Will bring Casa to Houston on the XO signals 107.9/101.7. In Dallas Liberman owns Casa 106.7 and they play Reggaeton/ and hip hop

No, not happening. If it failed once, why would anyone bring it back.

 

[purpledevil]

Especially on those signals. If reggaeton can't work on one of the most powerful stations in Houston, it certainly couldn't on two bad ones from Bay City and Beaumont respectively.

 

[purpledevil]

Of those 3 I mentioned, The clear winner would be MEGA because it has a strong signal, and I agree with you all. KAMA did better business serving the southwest & west side-when it was Party 104-9. but I believe Liberman happens to be a real cheap radio broadcaster, because all of its stations are the reaching the booming Hispanic population-but it has several stations with old calls and poor signals that could'nt reach this city. Its only station with a strong signal happens to be an AM station here.

Troy, I can't for the life of me figure out what you are referencing. What AM Liberman station has a strong signal? KQUE is a mess past the Belt during the day, and non existent outside of the Loop at night. Unless you are in Tomball, KSEV battles with WLW/Cincinnati every night. KEYH while good during the day, goes directional due east at night and leaves everyone north and west out in the dark. I won't even go into KJOJ. The daytime signal is ok at 10kw, but when the audible hum is louder than the music being played it makes it kind of pointless to even turn that joke of a station on.

 

[omega]

Changes still to come to MEGA 101.1 WE will be improving out On-aIR TALENT the first week of Jan and alot more to come so if anyone is willing to make a bet my money goes on Mega 101.1!

 

[oldjohnny]

Changes still to come to MEGA 101.1 WE will be improving out On-aIR TALENT the first week of Jan and alot more to come so if anyone is willing to make a bet my money goes on Mega 101.1!

You've been saying that for the longest time. Weren't you the same fellow that said that Mega was changing their name as well? Also, aren't you the same fellow that keeps trying to put down David Gleason?

 

[IngenieroPerron]

well for the night time, its going to be like Patriots vs Jets, Amor's Cesar Agusto has all the talent and even worse all the clients and clubs and knows mostly every one and every business who is into the salsa merengue Noche Calientes so no point in talking about nite time shifts. back when klove was around, clients had remotes for cesar line up from tuesday thru sunday, it was crazy, when have you seen where a live remotes from 8 to midnite then midnite to 2 every fri, sat and even sunday, no sleep. every business and club wanted cesar, no buts about it.


theres going to be new talent for mega but so will amor. new morning show, new midday, and new drivetime. the asst pd has just been promoted to full time pd for amor so mega cant slip up.

mega and amor is going to battle it out, i dont know what the ratings will be but i can bet that money wise, mega will have to cut, mega is going to lose so cash from clients over to amor, its already happening. what does amor have to lose, nothing, there starting with nothing so pretty much where your at the bottom you can go only up.

 

[TroyG]

Troy, I can't for the life of me figure out what you are referencing. What AM Liberman station has a strong signal?

It's KEYH. (850 AM) I can hear that station very clear on my radio.

 

[oldjohnny]

Troy, I can't for the life of me figure out what you are referencing. What AM Liberman station has a strong signal?

It's KEYH. (850 AM) I can hear that station very clear on my radio.

During the day, this station is very clear deep into Louisiana. At night, it's a whole other story.

 

[tylerdurden]

I believe Liberman happens to be a real cheap radio broadcaster, because all of its stations are the reaching the booming Hispanic population-but it has several stations with old calls and poor signals that could'nt reach this city.

I don't understand??? "Cheap" "Booming Hispanic Population" "old calls" "poor signals" What are you saying?

 

[mrtexmex2007]

Perhaps they Will bring Casa to Houston on the XO signals 107.9/101.7. In Dallas Liberman owns Casa 106.7 and they play Reggaeton/ and hip hop

No, not happening. If it failed once, why would anyone bring it back.

Did it relly fail? That is a mistery, I think mega was trying to be better but they just got worst.

 

[TroyG]

I don't understand??? "Cheap" "Booming Hispanic Population" "old calls" "poor signals" What are you saying?

Well, let me translate for you, Tyler:

Liberman Broadcasting is a Father-Son owned company based in Burbank, CA-Home of ABC, Disney, Warner Bros. and NBC. The latter plans to move its west coast operations at Universal City in 2010. They have been in the business since 1979, and besides owning several radio stations in California, Arizona & Texas, It owns 5 Spanish-Language Television stations (Including KZJL-TV 61 in Houston)

Now, here's a brief History on the Radio Station's call letters:
KTJM 98.5 FM K The JaM-A Former R&B station
KEYH 850 AM The KEY to Houston-An old News/Talk radio station
KJOJ 820 AM/103.3 FM K Joy Of Jesus-Once owned by Jimmy Swaggart
KQUE 1230 AM Also PronouncedK-QUE. Originally K-NUZ. Before that, it was on at 102.9 FM
KQQK 107.9FM Pronounced Kah-Koo-Koo-Kah in spanish. Originally at 106.5 FM

The Original K-QUE & KQQK stations (102.9 & 106.5) are now owned & operated by Univision. So there you have it.