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imhomerjay
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Except that WOGL remains successful, whle WYSP was about a "alive" as one of the zombies on The Walking Dead.
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MERLIN TO HAVE KYW FOR LUNCH.
- Thread starter joshzz
- Start date
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RadioPhillyFan
Guest
imhomerjay said:
WYSP wasn't that bad, much stations are doing worse then YSP was.
PEN-FM, WPHI, WBEN.
Remember, WYSP went out with a 2.4
As for killing OGL? You'd lose at least 600,000 dollars a month! You cannot recoop that! Two top five stations is better then one!
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RadioPhillyFan
Guest
imhomerjay said:
WYSP wasn't that bad, much stations are doing worse then YSP was.
PEN-FM, WPHI, WBEN. Remember, WYSP went out with a 2.4 As for killing OGL? You'd lose at least 600,000 dollars a month! You cannot recoop that! Two top five stations is better then one!
PPZ 103.9 needs to go to 107.9, WRNB needs to go to 103.9, because 103.9 covers the entire Philadelphia metro. Then, 100.3 can become KYW, just remove one of the horrible FM's that Radio One has, that's barely breathing. May as well give 103.9 to Beasley, for an Active Rock that plays modern music, like 979X Scranton.
That'd be an amazing day in Philly Radio.
M
mcmannors
Guest
RadioPhillyFan said:
What is the all time record for a station to change frequencies in the same market?
I think radio one might already own that with WPHI. Started at 103.9, moved to 100.3, and is now at 107.9 ...all of which has happen in less then 7 years time. So if they don't have the overall record in Philly on the a single band, then they atleast have the most in under a decades time.Wayne McMannors said:
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RadioPhillyFan
Guest
ixnay said:
Yes; It'd be silly to remove the AM Simulcast.
radiophiler said:
Live and local talk hosts! Live and local may cost more, but it works! Look at WINS, WCBS and WFAN, CBS' three NY AM powerhouses. All profitable, live and local.
NY ad agencies thought Randy was going to do news/talk on 101.9, but he went with all-news. Randy raided WINS for on-air talent. How do those folks feel now? Does Randy plan to raid KYW talent for FM News 106.9?
It may take several tries to find the right live and local host, however. A butt in a local chair isn't enough.
...We already had a News station on a much more powerful FM signal in the middle of the dial, 96.5 WWDB, going up against KYW (although 96.5 had some talk later on). KYW outlasted WWDB...........So, Why would Merlin have KYW for lunch? Merlin needs to do alot of promotion since 106.9 is a weak forgotten about signal at the end of the dial to the average listener.
Rick_E said:
When was WWDB a news station? It was talk, IIRC. Different formats.
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imhomerjay
Guest
Talk with an ill-fated news block in the am. That hardly makes it a news station.
I am a longtime KYW fan and tune in frequently at night. While its quality may have faded in recent years, it is still often a better sound than anything I'd find on Pittsburgh radio. I occasionally toy with having it as a preset but it really would be a waste of time during daylight hours.
Having said all that, I'll grant that KYW's transit-on-the-twos well may be that station's saving grace against a Merlin invasion. Having a tie to ABC as well as CBS can't hurt, either, as I think Merlin's stations use ABC news feeds in New York and Chicago.
I wouldn't rule out Merlin having an impact for one crucial reason: I've heard FM news-talk work, albeit in Pittsburgh as Clear Channel served it up with Cleveland-based newscasters and a mainly-national emphasis. WPGB-104.7 did take a bite out of KDKA-1020's ratings (as well as some of its programming, particularly Rush Limbaugh and for several years the Pirates).
CBS frankly could do more with KDKA-AM. If it did for AM 1020 what it has done with FM 93.7 ("The Fan"), it still could clobber WPGB and even achieve some of its former ratings glory. I really wish CBS would apply what it has done with KYW to KDKA-AM, for what it's worth.
Getting back to Philadelphia, Merlin will have an uphill battle. Not an unwinnable war, but the AM 1060 reputation still will be real strong and real hard to overcome, regardless of where the quality has gone.
Having said all that, I'll grant that KYW's transit-on-the-twos well may be that station's saving grace against a Merlin invasion. Having a tie to ABC as well as CBS can't hurt, either, as I think Merlin's stations use ABC news feeds in New York and Chicago.
I wouldn't rule out Merlin having an impact for one crucial reason: I've heard FM news-talk work, albeit in Pittsburgh as Clear Channel served it up with Cleveland-based newscasters and a mainly-national emphasis. WPGB-104.7 did take a bite out of KDKA-1020's ratings (as well as some of its programming, particularly Rush Limbaugh and for several years the Pirates).
CBS frankly could do more with KDKA-AM. If it did for AM 1020 what it has done with FM 93.7 ("The Fan"), it still could clobber WPGB and even achieve some of its former ratings glory. I really wish CBS would apply what it has done with KYW to KDKA-AM, for what it's worth.
Getting back to Philadelphia, Merlin will have an uphill battle. Not an unwinnable war, but the AM 1060 reputation still will be real strong and real hard to overcome, regardless of where the quality has gone.
KeyTimes950 said:
An all-news competitor to KYW will likely do as well as any TV competitor to 6ABC's "Action News". About the only hope I see is that Merlin gives it a try, shows a small dent in KYW's numbers just because it's FM, then flips the station to CBS, which then simulcasts the AM signal.
Richard in Allentown
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imhomerjay
Guest
There is one difference I see---on TV, the other stations are on essentially the same platform. It looks the same, and sounds the same, and reaches the same places. In theory, being on FM should be a mark in the plus column for Merlin. Unfortunately, from what we've heard elsewhere, there are too many marks in the negative column to counteract that one plus. Maybe they'll get their act together this time (not that I'm holding my breath, but...well, HAVE stranger things actually happened?).
They're still not going to have KYW for lunch, unless they invite the staff over for a friendly potluck gathering.
They're still not going to have KYW for lunch, unless they invite the staff over for a friendly potluck gathering.
When it comes to the predicted battle between Merlin and KYW, don't lose sight of the fact that Merlin seems to want to target a different audience.
They started out in New York and Chicago, targeting younger females, who don't listen much to all news radio now, or anything on AM for that matter, but who control the biggest amount of consumer spending.
While the originators behind that programming concept have left the company, and from what is seen in TV commercials, males are now included in the audience targets, there still seems to be a bias toward targeting busy young professionals who rarely, if ever, switch their radios to AM. Merlin is more interested in sharing cume with the big music stations, than in taking listeners away from KYW. Advertisers may assume that its news listeners are paying closer attention, than they would to music, and they can stuff more spots per hour into a news format. The listener sales pitch is that you can catch up on what you need to know in ten minutes.
By the way, Merlin brass has said for the record that they aren't going after the all news AMs. But, if you are listening to music on FM and want to quickly check the weather, scores, traffic or headlines, it will be that much easier to go down the dial on FM rather than switch bands to AM.
They started out in New York and Chicago, targeting younger females, who don't listen much to all news radio now, or anything on AM for that matter, but who control the biggest amount of consumer spending.
While the originators behind that programming concept have left the company, and from what is seen in TV commercials, males are now included in the audience targets, there still seems to be a bias toward targeting busy young professionals who rarely, if ever, switch their radios to AM. Merlin is more interested in sharing cume with the big music stations, than in taking listeners away from KYW. Advertisers may assume that its news listeners are paying closer attention, than they would to music, and they can stuff more spots per hour into a news format. The listener sales pitch is that you can catch up on what you need to know in ten minutes.
By the way, Merlin brass has said for the record that they aren't going after the all news AMs. But, if you are listening to music on FM and want to quickly check the weather, scores, traffic or headlines, it will be that much easier to go down the dial on FM rather than switch bands to AM.
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imhomerjay
Guest
Except for driving, when the majority of people listening to music want to catch up on headlines, they can check their computer or smartphone.
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RadioPhillyFan
Guest
Merlin's going to need something special to them, that can pull in listeners. They're also going to need an advertising campaign. 106.9 isn't exactly on a place on the dial many people check. It's also been known for it's Family Radio to some. I would put a music format of any kind to let people know things changed, so they don't scroll by the station thinking it is the same programming as always.
Like homer said, with smartphones nowadays people can just check the headlines from a CNN or even a local 6ABC app.
Eventually there may be a time when Merlin gives up on talk too (or at least drops it in unsuccesful markets). If they mess up in Philly as bad as New York and Chicago that is. But that's most likely many months or years down the road.
Like homer said, with smartphones nowadays people can just check the headlines from a CNN or even a local 6ABC app.
Eventually there may be a time when Merlin gives up on talk too (or at least drops it in unsuccesful markets). If they mess up in Philly as bad as New York and Chicago that is. But that's most likely many months or years down the road.
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