> > > You think? I always thought Mix 94.3 was more CHR. I
> > always
> > > wonder why they keep the Mix label.
> > >
> >
> > MIX is just that, a label. It means nothing to listeners
> as
> > far as format. There's a KISS (Cox) in Austin TX. It's a
> > heritage rocker.
>
> And there's a "Kiss FM" in Washington, DC. But it's a
> Radio-One R&B/hip-hopper, and has held variations of that
> format since the 80's. The Kiss label was also on
> WKSW/99.5-FM in Cleveland back in the late-70's. EZ
> listening, it was no relation to the current Kiss-FM in
> Cleveland, though 99.5 and WAKS are under common ownership.
>
> The Mix label is also on CHR stations, and adult R&B
> stations.
>
> > I know where you're coming from so this is not a blast. I
> > too think "KISS" for a rock station? But it's been that
> for
> > years, long before KISS was stamped across the U.S. by CC.
>
>
> The Kiss label for CC (and accompying ball logo that
> 98.7/107.7 had, and WAKS has) comes directly from KIIS-FM in
> LA. Then-owner Gannett trademarked the name, which made it
> easy for CC.
>
> - nate81
>
One of the oddest labels as far as I'm concerned was for 99.7 in Columbus before it became WBZX the Blitz. It was a Classic Rocker (and a rather hard-edged one for the time): WMGG, "Magic 99.7". "Magic"? How cool for an edgy Classic Rocker. Magic was a term mostly used by wimpy AC's (as well as some urbans), and I think it could have worked at cross-purposes to WMGG's Rocker imaging and thus hurt its ratings.
They originally took on the calls and the handle when the station flipped to 50's/60's Oldies (oddly dubbed "Classic Hits") in fall of '86. When they segued to Classic Rock about six months later, they made the mistake of keeping the moniker "Magic 99.7".
I also find it interesting that no other Active Rocker copied the Blitz's moniker, despite its success.<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>