I would prefer heritage just because there is a lot of 'newer' talent on the airwaves; TJ show, Joe Windy, Mix mornings with Pepper, Mike Salk, Kirk Minihane, heck even Sports hub shows. A heritage jock gives ME, albeit selfishly, someone to connect with. If you put Karen, Artie, JJ, Marc Clark, etc on middays, I would be more likely to tune the station in more often. The way it is now feels like a small market station I'd listen to traveling on sales calls in Tennessee. There is nothing wrong with that, but it doesn't feel like home. Makes me more apt to get Satellite.