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Buffalo Might we see an old friend again?

I don't believe that Audacy ever stopped promoting Star 102.5 as a streaming service. They did give up the call letters and the frequency. It's also on an HD2 frequency for the much maligned 107.7 frequency in WNY. TSQ's 96.1 did grab the call letters and position itself as Star 96.1 for a period, but I suspect that lawyers got involved and 96.1 ended up rebranding a "The New 96.1." I can't read the Domain Insight article, but I don't see them returning to the 102.5 frequency.
 
SirRoxalot said:
I don't believe that Audacy ever stopped promoting Star 102.5 as a streaming service. They did give up the call letters and the frequency. It's also on an HD2 frequency for the much maligned 107.7 frequency in WNY. TSQ's 96.1 did grab the call letters and position itself as Star 96.1 for a period, but I suspect that lawyers got involved and 96.1 ended up rebranding a "The New 96.1." I can't read the Domain Insight article, but I don't see them returning to the 102.5 frequency.
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Well, they’re definitely not returning to 102.5.

I wonder if they’re gonna euthanize the Wolf and put Star there?
 
Here is the wording in one trade ..

Is Audacy bringing its AC “Star” brand back to Buffalo?

It says nothing about Christmas. It says the “Star Brand”, which simply could be the moniker

This is just a guess but since 96.1 really has no identity, they may have worked something with Audacy to use the “brand” STAR.
 
Buddy Shula said:
Here is the wording in one trade ..

Is Audacy bringing its AC “Star” brand back to Buffalo?

It says nothing about Christmas. It says the “Star Brand”, which simply could be the moniker

This is just a guess but since 96.1 really has no identity, they may have worked something with Audacy to use the “brand” STAR.
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If it's that scenario....it might have to wait until after the holidays; if memory serves, 96.1 is about to start up Christmas music.
 
WLKK's HD2 is barely receivable in the Northtowns of Buffalo--where the listener's and advertising money is. So just putting the STAR branding on a crappy signal would accomplish nothing. Putting the branding and the format on 107.7 and 104.7 would be a good move, but then why didn't they do that when they sold 102.5? It would have been a lot easier to move the audience and the spots directly at that time.
 
WLKK's HD2 wasn't even on when I drove home from Buffalo last night. Has anyone actually heard it on lately?
 
The mystery is solved, kinda. WLKK HD2 has been rebranded as Star 107.7 in their logo in the Audacy app. It's currently playing all Christmas music, but all the liners, etc. still say Star 102.5.
Unfortunately, WLKK is not broadcasting an HD2 signal at this time. So if you don't listen on the app, you are out of luck.
 
RadioGuy1864 said:
The mystery is solved, kinda. WLKK HD2 has been rebranded as Star 107.7 in their logo in the Audacy app. It's currently playing all Christmas music, but all the liners, etc. still say Star 102.5.
Unfortunately, WLKK is not broadcasting an HD2 signal at this time. So if you don't listen on the app, you are out of luck.
Click to expand...
This will do nothing. Desperate attempt to rekindle and try to compete with 96.1. Perhaps they should have never sold 102.5.
 


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