Ratings 6 plus
http://www.radio-info.com/markets/boston
In this survey they are just a hair under WAAF, Entercom Boston's leading music station. For a station with a low budget, they undoubtedly make money for them; whether these suggestions
would make them more, who knows, but I don't see any changes unless they suffer a nosedive in
ratings or billing.
Sure, I'd like more "variety" myself but they mean a variety of rock, their mainstay. They accent the rock even if they say "we play everything". Send an email or letter to Jason Wolfe and explain
and see what he does.
Using Tunegenie from their website I see they played:
Eagle-Eye Cherry,Timbuk3, Billy Squire, The Outfield, Linkin Park, Journey, Van Halen,Pretenders,
Ozzy Osbourne, Talking Heads,War, Stevie Wonder, The Police, Springsteen, REM...
The "we play everything" isn't meant to be literal with all types of music, only with, for the most part, rock. You don't hear Muddy Waters, Raffi, Kenny Chesney, The Buzzcocks, Pete Seeger,
Johnny Mathis (OK maybe they'll play Wonderful Wonderful once in a blue moon), Freddie Jackson,
Keiko Matsui, Wes Montgomery (what would they play for jazz, Chuck Mangione maybe?)
They're after a certain audience and they reach them. Offer your suggestions to the bigwigs at Entercom and maybe they'll change their music mix, if they think what you suggest will work.
"Random", or "ran-dumb" if you prefer, music has done well for them at low cost and if they
can tweak it and get more listeners more power to them. If anything stations like this reflect a trend: people are paying attention to their mp3 players/Ipods...so why not offer a station that does the same thing... WITHIN LIMITS. That's right, they "play everything" but like most stations they are scared silly that if a certain song gets aired
many of their listeners may tune out and not come back.... They have to be "safe", even if they're "...daring".