Mike Harvey's Supergold expanding?

[gunterm]

How much does it cost to carry Mike Harvey or Dick Bartley?

 

[DougD]

Re: Supergold

In case you haven't been noticing Oldies stations dying left and right, the major hits of the '70s are now a necessary ingredient for Oldies stations and Oldies shows. Bartley and Harvey could keep playing Herman's Hermits but they can generate zero revenue with an average audience age at 60+.

True. And the PD's of the stations that clear the show would scream bloody murder if he went back to 50's/60's. He's had to add 70's and some early 80's and drop pre-Beatles or esle there would be no affliates carrying it at all!

That's really great. You [EDIT] forced his show to run into the ground and sound so much like everything else on the radio.

I thought weekends were okay to run flashbacks and oldies, like many 60s-70s stations do, play more pre-64 stuff in off hours such as Saturday mornings, Saturday nights, Sunday mornings and Sunday nights.

I suspected the radio industry had a hand in ruining that once-great syndicated show.

I guess the ratings - and lack of many affiliates - bear out the show's lousy sound.
Sorry but it doesn't sound like oldies.




[EDIT-namecalling]

 

[radiofriend1]

all those oldies shows sound like they are targeted at old farts anyway

doo wops and sock hops and pat boone

yawn

 

[DougD]

all those oldies shows sound like they are targeted at old farts anyway

doo wops and sock hops and pat boone

yawn

Yep. People older than 50 don't count in this country anymore, right?

Man, with that kind of thinking running a ship, I can't see how any business would succeed by ignoring a major customer base.

 

[radiofriend1]

all those oldies shows sound like they are targeted at old farts anyway

doo wops and sock hops and pat boone

yawn

Yep. People older than 50 don't count in this country anymore, right?

Man, with that kind of thinking running a ship, I can't see how any business would succeed by ignoring a major customer base.

50? we're talking 60+ if they're playing any fifties music.

 

[gunterm]

I don't know about that, I play a good chunk of 50s tunes and only 46% of my audience is 55-64.

 

[radiofriend1]

I don't know about that, I play a good chunk of 50s tunes and only 46% of my audience is 55-64.

if u have a HUGE audience that is great. still bet most are 60+

 

[DougD]

all those oldies shows sound like they are targeted at old farts anyway

doo wops and sock hops and pat boone

yawn

Yep. People older than 50 don't count in this country anymore, right?

Man, with that kind of thinking running a ship, I can't see how any business would succeed by ignoring a major customer base.

50? we're talking 60+ if they're playing any fifties music.

It's the 60's where the listeners are in their 50s.

Anyone who was 20 say in 1966 would be 60 today, in their 50s 10 years ago.

So it's the Baby Boomers Madison Ave. spits on and could care less about.

After all, didn't DAVID EDUARDO state that "60s music is dead."

 

[OldiesCat]

Oldies cont'd

It doesn't work that way. The "heart" of most people's music passion is from a period starting about the time they began to date and drive; really, around 15 yrs old to about 19. So, using your example of 1966, anybody 15 then was born in 1951, meaning they're 55 today. If you use 1961 music as a center, those folks are 60.

If your era center today is 1966, a great portion of your audience has already aged out of the 25-54 demo cell. Now, I know a lot of you don't want to hear about 25-54 but it's not my creation or idea- advertisers today largely buy 18-49 or 25-54, period. There are no 35-64 buys coming down (save for the occasional local or direct business, but that generally doesn't result in a lot of long-term revenue).

Advertisers will invest ad money into customers they believe will spend money on their product or service long-term, not over the next year or two.

Whether I agree or disagree with that is a moot point. It is what it is and for those who want to live in the past or in denial, there's not much we can do about that. We who want radio to thrive live in today and tomorrow, not today and yesterday. Our focus has to be where we're going, not where we've been. If you're an Oldies jock who wants to keep playing "Cathy's Clown", fabulous- find an AM station somewhere and do your kind of radio and have a blast. Just don't expect it to last long or to make much money doing so.

 

[Don62]

So... did Mike's show expand? Is it carried anywhere nightly?

It seems his show has really gone downhill. He doesn't play oldies anymore, just classic rock, disco and now 80s MTV-style songs. Yup. What original programming. No wonder his show doesn't have anything near the affiliate lineup it used to have.

Bartley's show, while it's declined as well, at least plays 60s music with a few 70s sprinkled in each hour (no 50s though).

 

[OldiesCat]

Supergold

Simply put: these shows are dying with the format. Programming of fifties music has, by and large, been gone for at least five years, for some Oldies stations, nearly ten.

The stark truth is that if you want to hear Doo-Wop, Ricky Nelson or Chuck Berry, you'd better load up your MP3 player. One of the reasons Oldies has faded so quickly is that these stations hung onto fifties music for too long and, by the time it dawned on them that much of their audience has aged out of the 25-54 cell, it was too late. They were too well-branded as fifties/sixties stations to artfully evolve into sixties/ seventies stations without jolting most of their cume.

There is no future for Oldies stations playing music from the fifties into the mid-sixties. Time to get over it and move on, I'm afraid.

 

[BobOnTheJob]

So... did Mike's show expand? Is it carried anywhere nightly?

It seems his show has really gone downhill. He doesn't play oldies anymore, just classic rock, disco and now 80s MTV-style songs. Yup. What original programming. No wonder his show doesn't have anything near the affiliate lineup it used to have.

Bartley's show, while it's declined as well, at least plays 60s music with a few 70s sprinkled in each hour (no 50s though).

In addition to the far better music than Mike Harvey plays, Dick Bartley has a Mystery Song Contest every hour that plays about 1 second of a song & the caller has to know the Artist & Title to win. And for those who say Bartley doesn't dig deep for smaller hits, one of last nights contest tunes was Byrds - Mr Spaceman...got up the #36 in the mid 60's. Beats Sniff & The Tears - Driver Seat or whatever Mike Harvey had on at the time.

 

[Don62]

So... did Mike's show expand? Is it carried anywhere nightly?

It seems his show has really gone downhill. He doesn't play oldies anymore, just classic rock, disco and now 80s MTV-style songs. Yup. What original programming. No wonder his show doesn't have anything near the affiliate lineup it used to have.

Bartley's show, while it's declined as well, at least plays 60s music with a few 70s sprinkled in each hour (no 50s though).

In addition to the far better music than Mike Harvey plays, Dick Bartley has a Mystery Song Contest every hour that plays about 1 second of a song & the caller has to know the Artist & Title to win. And for those who say Bartley doesn't dig deep for smaller hits, one of last nights contest tunes was Byrds - Mr Spaceman...got up the #36 in the mid 60's. Beats Sniff & The Tears - Driver Seat or whatever Mike Harvey had on at the time.

That's a good point about Bartley. I do like his contests.
I liked them better, however, when he had bigger prizes, such as a free night's stay at a Sheraton hotel. I won one once.
Last time I heard him, his prize was a Disney world ball cap or something. :'(

Re: Sniff n' the Tears, I actually like that song. It's from my era (late 70s- early 80s- I graduated from HS in '80). However, I don't consider that era at the same level as the 1960s- the greatest decade of rock and roll - or popular music for that matter- ever.

 

[Don62]

His show is all over the board. It's mostly 70s.

Tonight he played BORN TO RUN by Bruce Springsteen. While that's a pioneering album rock track, it in no way sounds like oldies.

He followed it with K.C. & The Sunshine Band.

But then again, the man seems to have gotten amnesia when it comes to rock and roll oldies.

 

[OldiesCat]

Mike Harvey's Supergold

NEWS FLASH!

This just in from the land of Radio Reality in 2007: Oldies isn't "The Shoop Shoop Song" or The Five Satins anymore. Nor is it "Sugar Sugar" or "My Boyfriend's Back". The listening landscape has changed and the smart Oldies stations are adjusting (albiet about 5 years too late).

Please just deal with it.

 

[Don62]

Wow. What a load of stations! To say I was underwhelmed...

http://radiotime.com/ListeningOptions.aspx?ProgramId=39493

And a Boss Jock? Right. His program doesn't sound anything like the old-time DJs.
http://www.themikeharveyshow.com/testimonials.html

 

[OldiesCat]

Supergold

That CAN'T be his entire list of SuperGold stations (?). I do believe his weeknight show is on in only 2 rated markets (Pueblo and Spokane).

Besides, who wants old-sounding Boss Jocks anymore? Answer: only radio people.

 

[Don62]

Re: Supergold

That's his weeknight show listing. Read the information.

BTW, one of his testimonials - I mistakenly remembered reading that he said it - says he's "boss jock." Boss-jock with 80s songs. Right.

Again, read the link.

Beside all the technical aspects of how Mike expertly delivers his local liners and services his local stations, the show itself is fantastic. Mike's delivery, his meticulous research, knowledge of the history of the music our listeners care about, interaction with his callers, and genuine top-notch BOSS JOCK presentation..


THE WEEKEND PARTY SHOW

SuperGold, with its winning 23+ year track record is America’s longest-running weekly syndicated show… a 6-hour Weekend request “party” featuring the biggest hits of the post-Beatle 60’s and 70’s.

Just like The Mike Harvey Daily Show, SuperGold is programmed with audience-tested, listener-familiar, music… formatted just like your station with Powers, Secondaries, Tertiaries and Lunars. The show’s sound and tempo reflect today’s top format leaders. It’s a contemporary-sounding show playing yesterday’s hottest hits.

SuperGold plays more music and takes more of your listener’s calls than any other syndicated show. WE ARE AUDIENCE-INVOLVED!

Mike Harvey knows what it takes to draw listeners back to radio on weekends: His Live magnetic personality, listener requests, artist themes, AND the biggest hits of the Rock ‘n Roll era!

* THE VITAL STATS Saturday - LIVE 6p – 12m, ET (re-feeds available). CD and FTP downloading offered for weekend programming flexibility
* Personality driven; music intensive; post-Beatles 60s, 70s, and early 80s; the favorites of the 35-54 demo

 

[OldiesCat]

Supergold

That's his weeknight show listing. Read the information.

BTW, one of his testimonials - I mistakenly remembered reading that he said it - says he's "boss jock." Boss-jock with 80s songs. Right.

Again, read the link.

Hey, Don- please save the condescending tone.

Besides, your post says "The Weekend Party Show". It is about "SuperGold".

 

[buckwheat39]

Re: What does Mike Harvey's sound like now?

supergold.net ya can catch it has the stations there's one in florida that plays it but i catch it on klou.com ya have problems with supergold.net go back and press catched