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MIKE NO LONGER JOCKLESS?

From AllAccess:

New Year... new approach for Boston's Variety Hits station, 93.7 MIKE-FM. We're adding live hosts who know and love all kinds of music! Personalities who make the music even more intriguing and the station more compelling. Unorthodox on-air approaches welcomed and encouraged, so long as you understand it's music first on MIKE-FM. At least 2-3 years full time broadcasting experience required. Production skills, Web content creation and a solid understanding of Social Media Marketing should all be part of your skills set. Send demos and resumes to: Ron Valeri, Director of FM Programming, Entercom/Boston , 20 Guest Street, 3rd Floor, Boston, MA 02135. Or, Email: [email protected] EOE
 
Hmmm, could this be the turning point for "personalities" on air?
 
The station's variety hits format (though the "we play everything" motto isn't quite true) gets good ratings. They were saving money by not having DJs but must be doing well enough now to hire them
 
Radio Hosts on this type of format just wouldn't sound right. This is not my favorate station. I do listen to this one and 92.9 just to see what they're playing because both are different.
Yes, 93.7 does play different kind of music. I was listenning to them Sunday morning on my way home from work for about 45 minutes, and Sunday night for about an hour when I went to bed. Both times, I've noticed, most of the music on 93.7 Mike FM is (about) 80% is Classic Rock and Rock and Roll, 15% is Soft Rock, and 5% is some Disco and Oldschool Hip Hop Music music. As I said last week in a simular subject topic, not everyone like Rock and Roll Music. There are way too many stations in Boston playing Rock and Roll music. Not many stations play New Freddie Jackson, New Ron Isley, New Whitney Houston music, it may not be in their numbers, but some people might want to hear it. I'm not saying play it all the time, maybe once or twice a week wouldn't be bad?
They can do better than that, like change Mike FM to AC/HOT AC and maybe at night play a Slow Jams show and focus on New Urban AC, New Soft Rock and New Country Love Songs music on that slow jams show at night. They got to use their heads and come up with something different for a change.
For an easy thing to say "Bring Back Star 93.7" It's very sad the way they got rid of it so fast without warning. If it didn't work back then, maybe it's because they didn't have the right programming on there, they can try again and do it better this time.

That's my thoughts
Whatever they decide to do, I hope they can be sucessfull at what they do. I'm sure they will be sucessfull, they've been around for a long time as different formats. I'll still listen because it's different dispite it's not my favorate station
 
Mark of Boston Radio Watch tweeted to me: "Yes, Mike 93-7 is doing well but their thinking is that by adding a human factor and see what happens with revenue growth...92.9 has perfected its robot radio concept....There's tons of out-of-the-business/burnt out local jocks around to make 1-hour random retro shifts on Mike fun to listen to..."

WBOS is actually doing surprisingly well in the ratings, jockless. I remember when they got rid of their airstaff. Among them was former WMFO/WGBH fill in blues host Holly Harris, who had done blues Sunday nights (taking over from Bill Smith) on 92.9) Mark has heard awhile back (from Tai I think) that he had heard Mike was dropping "jockless" but didn't say anything at the time, not official. In March of 06 when I did my "25th anniversary as a WMWM DJ" show, Tai called in on air and I lamented the jockless approach Mike had (i.e., so much for job opportunities): "Thanks, Mike" (sarcastically).
"Yeah, thanks 'Mike'," Tai replied.
WMKK Mike 93.7 has done well in ratings with jockless and variety hits and maybe they figure they can now add DJs but not have them talk for TOO long. That is, say some funny things or
whatever then go to the song--don't take away too much from the music. Entercom's
decision...

The "we play everything" isn't absolute. When we hear them play Muddy Waters, Mozart,
the Sex Pistols, Pete Seeger--or the artists you mention-- maybe--yes it's more variety than most stations with a narrow
focus but it isn't really 'everything'. They may play something off the wall like Perry Como or
a pop one-hit wonder (Diesel "Sausolito Summernight" for example, 1981) but they do try to
keep to certain types of music for a certain audience.

Again as for whether they could change:

--they get good ratings
--they are reaching their target demo
--they are experimenting with having DJs on, but just briefly. Shaking things up and hoping
it can succeed

But should they change to a diff. focus/type of music? Ask the geniuses at Coca Cola who decided to change their formula after 99 years of success and got a huge backlash. "Don't
fix what ain't broke." If you can convince them (email or call them) to get a bigger audience
with what you'd like to hear, more power to you.

If you have an HD radio and live close enough to their transmitter, they have Funkytown on HD-2
(or listen to it online). That may be close to "Star"

>>Radio Hosts on this type of format just wouldn't sound right

They figure: it could improve ratings. Or they could stay the same. Or go down. In the last
case, they could just get rid of the jocks and go back to what they have now. As with
the sister sports station down the hall, they may be doing fairly well but they figure a shakeup
might not hurt and may help.
 
I'm familuare with Funkytown HD2 Station. Thank you. I don't have much access to computer. I don't have a cell phone either. Some people have this same situation as me.

As I said, I still listen to both 93.7 and 92.9 just to hear something different. I don't like Rock and roll music, but I listen for a good minute just to hear something different.


I'd still say, that's the best thing they should do, change to either AC or HOT AC, and if not them, than 97.7 should do that or 92.9.
There are way too many Rock and Roll music here in Boston. Not everyone like Rock and Roll music

Radio Program Management Personal has to do something



When it's too late, Radio Program Management Personal will say "All this time Lauro was right, we should've listened to Lauro, he was right"
 
The little HD radio I got at Best Buy for $40 on sale can pick up the 93.7-2 but then again I'm a few miles from the transmitter in Peabody. Not sure how it would reach Boston proper (but maybe...)
 
One could wish, A live jock going from an 80s tune into nite Red Sox baseball play by play with Joe and Dave....
 
@Raccoonradio, I did brought that Igsinga HD Radio from Best Buy last year. It didn't work most of the time, especially inside the city as well. I had it for six days. I just returned it. I was fed up with it. The regular stations also didn't work as well. It had this AWFUL, SCARY, LOUD feedback.

I just saw the openning on their website. Although, look at (Frank 106.3) in Nashua (It used to be B 106) they are now (Frank 106.3) They play (All) Classic Hits (Like WROR) They have live hosts on Frank 106.3, as well as Entercom's (Alice 105.9) in Denver. Alice 105.9 is HOT AC/AC (like Mix 104.1)
That's why I suggest that 93.7 should change to AC/HOT AC. It might work better if they called it "My 93.7" (Look at Entercom's "My 107.9" Indianapolis, In) I think with the hosts, it might sound better if they call it "My 93.7" and change it to AC/HOT AC
 
LAUROJRM said:
@Raccoonradio, I did brought that Igsinga HD Radio from Best Buy last year. It didn't work most of the time, especially inside the city as well. I had it for six days. I just returned it. I was fed up with it. The regular stations also didn't work as well. It had this AWFUL, SCARY, LOUD feedback.

I think you may have gotten a defective unit. Mine doesn't have any of those problems. If it had "feedback" or anything like that, there must have been something wrong with it. And, I do get 93.7 HD2 "Funkytown" on mine here in Somerville and in town. Not in every spot, but in most areas.

The quality control is not great on those. I bought two of them. The first one I bought two years ago still works great! The second one died in less than a year, the on/off (power) button became more and more difficult to use until it quit working entirely. The second one used to also "crash" (freeze up) often and had to be reset. The first one has still never done that, and I use it often.
 
Indeed, may have been a defective unit. Mine is fine as well. It gets good FM recep, even some Cape stations like 96.3 come in here in Beverly, and many of the HD2 and HD3s come in fine. The problem of course is at work where lousy AM and FM recep happens on workroom floor. In breakroom it's fine,
though. On workroom floor even the nearby Mike 93.7 can have problems! Of course if you get nr perimeter of the bldg results are better (for ex. I used an AM-FM-cass mini boombox nr edge of building to tape
WCRB and WCAP for a tape trader)

Met Eli for first time a yr ago at Regent Theatre and he showed his Insignia portable then. Bought one when it went to $40 on sale.
 
thank you for you all input.

I don't want to start any rumers here. Just a ??? hmmmm ??? memory.


This is how "93.7 Mike FM" first started. Mike McGowan was on for a few days after their switch to 93.7 Mike FM, as well as Ralphie and Karen Blake, the rest of the day was (No hosts)
So hmmm??? Could this be the end of 93.7 Mike FM, or ???
As I suggested in a few lines up, they could change to "My 93.7" and do like they are about to do now, because some (My) stations has Radio Hosts. Personnally, I think it wouldn't sound right [(93.7 Mike FM, you just heard Pink Floyd, after the commercial break, you will hear Salt and Pepper, Carpenders, MC Hammer, Fine Young Canables, Taylor Swift and Fat Boys, stay tuned, 93.7 Mike FM We play everything) ] say it to yourselves in your head, let us know what you think how it sound?
 
I wish I can be an Assistant Program Management Personal for their station I would make it be the BEST station in the whole world. They would play (EVERYTHING HOT AC< AC, NEW URBAN AC, New Soft Dance Music) not just Rock and Roll Music
 
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