Mark of Boston Radio Watch tweeted to me: "Yes, Mike 93-7 is doing well but their thinking is that by adding a human factor and see what happens with revenue growth...92.9 has perfected its robot radio concept....There's tons of out-of-the-business/burnt out local jocks around to make 1-hour random retro shifts on Mike fun to listen to..."
WBOS is actually doing surprisingly well in the ratings, jockless. I remember when they got rid of their airstaff. Among them was former WMFO/WGBH fill in blues host Holly Harris, who had done blues Sunday nights (taking over from Bill Smith) on 92.9) Mark has heard awhile back (from Tai I think) that he had heard Mike was dropping "jockless" but didn't say anything at the time, not official. In March of 06 when I did my "25th anniversary as a WMWM DJ" show, Tai called in on air and I lamented the jockless approach Mike had (i.e., so much for job opportunities): "Thanks, Mike" (sarcastically).
"Yeah, thanks 'Mike'," Tai replied.
WMKK Mike 93.7 has done well in ratings with jockless and variety hits and maybe they figure they can now add DJs but not have them talk for TOO long. That is, say some funny things or
whatever then go to the song--don't take away too much from the music. Entercom's
decision...
The "we play everything" isn't absolute. When we hear them play Muddy Waters, Mozart,
the Sex Pistols, Pete Seeger--or the artists you mention-- maybe--yes it's more variety than most stations with a narrow
focus but it isn't really 'everything'. They may play something off the wall like Perry Como or
a pop one-hit wonder (Diesel "Sausolito Summernight" for example, 1981) but they do try to
keep to certain types of music for a certain audience.
Again as for whether they could change:
--they get good ratings
--they are reaching their target demo
--they are experimenting with having DJs on, but just briefly. Shaking things up and hoping
it can succeed
But should they change to a diff. focus/type of music? Ask the geniuses at Coca Cola who decided to change their formula after 99 years of success and got a huge backlash. "Don't
fix what ain't broke." If you can convince them (email or call them) to get a bigger audience
with what you'd like to hear, more power to you.
If you have an HD radio and live close enough to their transmitter, they have Funkytown on HD-2
(or listen to it online). That may be close to "Star"
>>Radio Hosts on this type of format just wouldn't sound right
They figure: it could improve ratings. Or they could stay the same. Or go down. In the last
case, they could just get rid of the jocks and go back to what they have now. As with
the sister sports station down the hall, they may be doing fairly well but they figure a shakeup
might not hurt and may help.