Ed, or Not Ed, that is the question
> Wait a minute! The guy who was Ed_Levine is now the guy
> who's NOT Ed_ Levine..Am I reading this right, they each
> have the same number of posts? Yet another screen name?
Yet another personality. Yet another psychotic episode. Yet another example of how little he knows about radio, business, advertising, and life in general.
People "in the biz" do have a tendency to take themselves more seriously than is warranted, but that's because so much money has been added to the mix. The pressure on sales people, air talent, engineering, and support people has ratched upward every time stations are resold for more money to a bigger buyer. Each buyer has to make more to pay off the debt service, and institutes more "efficiencies" to try and maintain the profit margins they promised to investors.
Radio can be an
effective way to reach customers if it's done well, and is particularly effective in combination with print or television ads.
But, reality is not necessarily a part of "Ed/Not Ed's" world. And, radio is not always done well, especially in smaller markets or at stations run on a shoestring as a "spoiler" aimed at the competition.
I'm not sure where "Ed/Not Ed" works, but it sure must suck to get up and look in the mirror every day. I'm guessing he doesn't work in the sales department, huh?